Sales is the foundation for all commercial business and companies that have the best sales process in conjunction with efficient deliveries will do well in the long run. The author of this report was tasked by the Organisation in South Africa to study new/alternative ways of attracting Swedish companies to South Africa and sell the services of the Organisation to these same companies (defined as the sales process in this report) by analysing how similar international service companies do the same. A benchmarking process has been conducted with four similar service organizations in South Africa to examine how these companies work in comparison to the Organization. Surveys have been used for purposes of this study, as the methodology is well suited to provide the author a view on the opinions, perceptions and experiences of the respondents.The project aimed to develop new methods to attract Swedish companies to South Africa or improve and streamline the existing methods. The aim was also to develop new ways to sell the organization's services to Swedish companies.The study concludes that there is little focus on marketing of services within the Organisation.

This study will focus on the luxury market and how this market has been affected by the present recession. The economic downturn have had a major impact on today?s business and consumption, practically all industries have been affected. However there exist different opinions about how the luxury market have been influenced, certain experts mean that this segment is recession proof while others believe that this market will experience the worst side-effects. For that reason we find it interesting to analyze the luxury market and develop our own opinion about the impact of the recession.

It is a difficult task to define the little word ?modernity?. One may argue quite a lot about what modernity is as well as when modernity breaks trough. The burgess class was the group who initiated modernity in most cases. Since these people mainly dwelled in the cities it was in the cities were modernity started.

Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing.

Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.

Detta projekt handlar om hur man kan änvända Louddens cirkulära strukturer och inkorporera dem i en modern stadsdel för att ge kvallitéer och identitet åt denna. För att ha någon utgånspunkt och för att begränsa min uppgift något har jag valt att utgå från stadens skiss för detta område. Fokus har legat på hur denna stadsplan möter cisternerna och berget de står på samt hur denna ?cisternstad? kopplar an till vattnet. Projektet kan därför delas upp i tre delar: stadens plan; cisternerna och fronten mot vattnet, där mitt fokus har legat på två av dessa: cisternerna och havsfronten.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

The mission was to create a prototype of a menu system for the companySystem Andersson AB. The instructions were that it has to be as interesting andmodern now as in 20 years. We had to look at technology from the cutting edgeof development to make our prototype survive in the future. WindowsPresentation Foundation (WPF) was the technique we focused on. There areonly a few applications that take advantage of WPF today, but it is predictedthat WPF will be the next generation method for developing applications to theWindows platform.To make our menu visually appealing, easy to use and at the same timefunctional, we followed the clear path and guidelines that are available ininteraction design.

Vid hållplatser i städer finns ofta en busskur i glas med metallstomme. Tillsammans bildar de ett enhetligt uttryck i stadsbilden och bidrar till att resenärerna skyddas mot väder och vind. På landsbygden däremot är det glesare mellan kurerna och ofta ser de olika ut vid varje hållplats. För att nå det nationella mål med fördubblad kollektivtrafik fram till år 2020 kan en satsning för att skydda resenärerna vara på sin plats.Syftet med detta examensarbete är att utveckla en modern busskur för landsbygdsresenären som passar in i omgivningen. Kuren ska vara av trä och uppbyggt i delar som förenklar byggandet och minimerar byggtiderna.De metoder som tillämpats i arbetet är intervjuer, muntliga och skriftliga, en mindre enkätundersökning och en jämförelse mellan tre befintliga träkurer på landsbygden.

In today s society, services are becoming more and more important. They are however, partly because of their immaterial nature, separated from traditional merchandise, why the marketing and producing of them differs. Quality errors in a service are often difficult to discover before the service is brought to a customer, since the producing and consuming of it often takes place simultaneously. Quality errors in a service process are called service failures or in Swedish tjänstefel. Nevertheless, with an effective service recovery process, dissatisfied customers can be turned into satisfied ones.

Jag har i denna uppsats intresserat mig för historiebruk inom History Marketing. Uppsatsen har handlat om ICA och materialet har bestått av den historiska webbplatsen ICA-historien (www.ica-historien.se), skapad 2008 av Centrum för Näringslivshistoria på uppdrag av ICA. Frågeställningarna har handlat om hur människor inom ICA framställs, samt vilken typ av historiebruk man kan hitta i ett företag som ICA och hur detta skapas. Undersökningen har gjorts genom textanalys av det material som finns publicerat på webbplatsen. Teorin har kretsat kring att History Marketing fungerar dels genom att stärka självbilden av företaget, dels att det fungerar som en reklamstrategi.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

In this essay, Risk and crisis management Conservation policy and normalization production, I discuss how societies, communities and individuals are responsible for the handling of catastrophes and crises. Risk and vulnerability analyzes are parts of modern risk and crisis management. The purpose of these analyzes is to prepare people and organizations for any crises. For managing this it is necessary to comprehend, be able to change mindset in creating concrete tasks and inform others.The purpose of this essay is to analyze modern risk and crisis management by studying empirical material, such as interviews, observations and literature. My aim is to combine these materials and study how they cooperate.One of the findings in this essay is that risk and vulnerability analyzes are of great complexity. These analyzes require a discussion in order to identify the development of the society's crisis management system, as well as the continued support of the individuals that have a responsibility for preventing and preparing their organizations..

I min uppsats vill jag inbjuda till en alternativ tolkning av Hjalmar Söderbergs Martin Bircks ungdom (1901). Syftet med uppsatsen är att ge förståelse för Martin Bircks karaktär och handlande genom att belysa den centrala relationen mellan Martin och modern. För att analysera Martins psykologi ställs hans gestalt mot den historiska samtidens uppfattningar om psykologi. Jag har även använt mig av ett psykoanalytiskt angreppssätt, framför allt grundat på Sigmund Freuds idéer, vilket fungerar både som litterär teori och metod.I min undersökning har jag funnit att Martin är en neurotisk person som lider av många av de psykiska problem som var vanliga runt 1900-talets sekelskifte, så som neurasteni. Jag har i enlighet med freudiansk psykoanalys tolkat Martins neuros som grundad i en inre konflikt mellan detet och överjaget.

This essay will focus on the people using and are involved in, and have a large interest in the horror film genre. The purpose of this essay is to find what urge these people to continuously watch horror movies and how they believe to be acknowledge by the society in a modern sense. Our study is mainly based on two separate interviews and therefore, mainly from the users perspective. This essay is also complemented by earlier research on this topic. In context of stigma, violence debate, exclusion we found that the users truly can be found in a rare type of alternative sphere, besides the public sphere.