Sponsring har blivit en av de vanligaste marknadsf?ringsmetoderna och forts?tter att v?xa i popularitet. Sponsring inneb?r att ett f?retag k?per r?tten att associera sig med en r?ttighet, till exempel en idrottsklubb. Anledningen till dess popularitet kan ha att g?ra med dess varum?rkesbyggande egenskaper.

Enligt det tja?nstelogiska synsa?ttet blir upplevelsen kring ett ko?p allt viktigare. Samtidigt a?r varuma?rket en viktig resurs i marknadsfo?ringsteori idag. Det saknas dock ett tydligt resonemang fo?r hur varuma?rket passar in i interaktionen mellan fo?retag och konsument.

The purpose of this study is to highlight how a ring road and an external retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases.

Today many sociologists speak about the modern world and the god and bad that it brings. In association to this discussion there is a tendency to speak about an increased individualization, a process that often also means more choices and possibilities. But in addition to this follows a big responsibility for how we choose to live our lives, since our choices not seldom also influences other people, both locally and globally. The aim of this essay is to investigate the importance of non-profit organizations with social direction in our Swedish welfare society and thereby also in a modern world where people's individual choices are becoming all more important. In order to answer my main issue I have implemented thirteen qualitative interviews, of which ten of the informers are from different non-profit organizations and three from different stately authorities.

During the beginning of the 19th century Sweden is effected by the Napoleonic Wars and in the aftermath of the war Sweden looses Finland to Russia. This loss leads to the dismissal of King Gustav IV Adolf and the introduction of the Bernadotte dynasty on the Swedish throne. Over the century the industrialization plays a big part in the progress of Sweden. The growth of the industries leads to developments in the areas of agriculture. With this essay I would like to examine if the people on the countryside of Gotland keep the same pace as the people on the mainland in their introduction of new things.

This study centres on the question of how interfaith dialogue can function as a meeting place for young people from different social and cultural backgrounds. The study is based on qualitative interviews with five young participants in an interfaith project taking place in Sweden in 2013 and 2014. For reading the material through a lens of late modern religiosity, Heelas and Woodheads thesis of a spiritual revolution was used. To be able to conclude whether the religiousness of the participants functions as a social resource, Hammack and Cohlers term narrative engagement is used. Lastly Knitters models of theologies of religions was used in the analysis of how the participants reads and understands their own and the others faiths.The study shows that the participants meet in the common aim of defining a religious identity in a late modern and pluralistic society.

The purpose of this report is to explore how modern technology can work againstolder craft techniques. The focus of the research will depend on what conditions areoptimal for cutting marquetry with laser technology. In my work I account for thehistorical background of the various techniques and then through own practical testsexamine whether the laser technology can complement the traditional techniques..

This is a historical documentary research study across Neva Leona Boyd (1876-1963). The theoretical perspective is based on the historical perspective of knowledge from ancient Greece to the approach of modern symbolic interactionism. The study shows that Boyd, who was Viola Spolins teacher, was a proponent of the modern view of group play theory. 1909 she founded Chicago School for Playground Workers, later transformed to the Recreation Training School. Until 1927, the school entered in Hull-House initiated by Jane Addams.

This diploma work was performed at the department for radiation physics at the Health University in Linköping. Its aim was to develop a method to retrospectively quantify the absorbed dose in coral. Coral is a material which suites well as a retrospective dosimeter because when exposed to radioactivity its induced free radicals are stable in time. The number of radicals is proportional to the accumulated dose so the dose can be calculated by quantifying the radicals. Therefore, coral can tell us something about the past environment and also be used in dating purposes.A young, modern coral from the Red Sea was studied and also a fossil one which I was given from the Natural History Museum in Stockholm.

Syfte: Syftet med studien är att beskriva och öka förståelsen för processen kring produktplacering i film. Mer specifikt syftar uppsatsen till att analysera samarbetet i denna form av nätverk. Metod: Studien är designad utifrån en föreställning om produktplacering som en kommunikationsform där samarbete är centralt. Tillvägagångssättet består i huvudsak av en fallstudie av en svensk film. Resultatet från fallstudien kompletteras med tidigare studier, av mer allmän art, för att (i viss mån) kunna generaliseras.

The shopping mall is a reflection of the city and its habitants, a concentrate of the modern city. I have studied the dialogues of malls and the communication within, how malls are put together and what they communicate. The city is constantly changing. As soon as we try to grasp the city, it slips away. My opinion is that city planners and landscape architects need to widen their views. City planning needs to develop to better fit to the changes of our modern cities.

This paper discusses how librarians are being represented infilm. Is it through stereotypes or with a more modern andrealistic approach? This is something that is examined byreviewing a number of movies based on various stereotypesas previous research has addressed. This work describes whystereotyping of occupational roles are a problem andtherefore examining how well research on the subject isconsistent with films from various years and genres..

This project is a redesign of the magazine Vår Kommun, which is a magazine published by the municipality of UpplandsVäsby, Sweden. The redesign included a change of format from tabloid to a magazine format and the creating of adesign with a more modern look and feel of a magazine..

Under temat Skräck och rädsla har ungdomar i år 8 läst klassiska skräckhistorier och nyare spökhistorier, skrivit egna skräckberättelser, läst, ritat och svarat på frågor om en modern spökhistoria, sett på film samt gett tips om böcker och film på detta tema. Syftet och metoden med min undersökning var att jag, genom att systematisera och studera vissa givna ämnen,  ville se vad ungdomar påverkas av och hur deras bild av skräck ser ut. Jag har även sökt efter skillnader i pojkars och flickors bok- och filmtips och tolkat bilder av ungdomars sätt att se på döden. Resultatet av undersökningen visade att ungdomar idag påverkas till stor del av innehållet i filmer och dataspel och till något mindre del av böcker. Begreppet skräck innehåller lika mycket monster, vampyrer, mörka skogar, knivar och övergivna hus nu idag som det gjorde då, när själva skräckgenren uppstod.

This essay aims to examine managers experiences of control at the workplace within the property sector, and how these experiences differ between female and male managers. This study is a qualitative single case study that intends to offer a deeper understanding of a unique case and uses an abductive method approach. The essay is based on two main theories, Foucault?s (2003) theory of control and the gender system of Hirdman (1988, 2001) and is supplemented by previous studies of the modern workplace. The study is based on eighteen semi-structured interviews that aims to capture the participants personal experiences regarding control at the modern workplace, and the norms, surveillance, hierarchies, and self-discipline that make up this control.