AbstractTitle: The picture of Studenthälsan ? a focus group study of the image that students in Uppsala have of the organization and of how they look at the way the organization addresses them. Studenthälsans image - en fokusgruppundersökning omUppsalastudenternas bild av organisationen och dess sätt att tilltala demNumber of pages: 65 (73 including enclosures)Author: Sofie BackmanTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the image that students in Uppsala have of Studenthälsan and its excersice department. This includes how the students perceive the organization?s way of communicating with them, both in terms of the marketing and their reception at the facilities, and what they would like to be different regarding this in the future.Method/Material: Together with literature studies, a qualitive method has been used and three focus group interviews with a total of 15 informants have been conducted.

The purpose of this literature review was to investigate how the rearing systems influence the behaviour of dairy calves. Calves are social animals that form groups within the herd where play and social licking between calves are important social activities. Suckling is a complex behaviour and essential for the calf's survival. In the modern rearing systems the calf is usually separated from its mother soon after birth. Calves are then kept in individual pens, group pens or, more rarely, with a foster cow.

This Masters thesis work describes a comparison between two different methods for estimation of the down channel (base station to mobile subscriber) in Wide-band Code Division Multiple Access (WCDMA). The first estimation method, Optimal Feed-forward Channel Estimation (OFCE), is a conventional method that bases the estimates on data that is known to both sender and receiver, so called pilots. The second method, Decision Directed Channel Estimation (DDCE), is an elaboration of OFCE. It also uses user data for estimation. Simulations show that DDCE, in comparison to OFCE, does not attain an improvement in signal-to-noise-ratio (SNR) for high bit error rates (BER). An improvement is only seen when the BER becomes much lower than what is common in real situations. In conclusion DDCE is complicated, involves many mathematical operations and gives insignificant improvement of SNR when BER takes common values. It is legitimate to question if it is possible to use the method in a real mobile phone system..

The goal with this master thesis has been to evaluate and to examine the stationary resistance bridge. The resistance bridge uses a 4-point measuring to determinate the resistance, which is used in the manufacturing of the conductor. It is then used when the resistance is to be decided for coarser aluminium conductors. A conductor has to fulfil certain demands to be able to move forward in the process. One of these demands is the resistance in ohm/km, which has demands that the measure values of the resistance bridge are as true and precise as possible.

The purpose of the study is to investigate how board structure influences CEO compensation for companies listed on the Stockholm Stock Exchange in 2004. The theoretical frame of reference is based upon the corporate governance theory, the principal-agent theory and previous empirical research in the area. A cross sectional regression analysis is used, where a number of control variables are included and significance tests are conducted. The study is based on information regarding CEO compensation, and possible factors affecting the compensation, from 267 companies listed on the Stockholm Stock Exchange A- and O-list in the year 2004. We find that the board structure has no significant effect on the CEO compensation.

Den här uppsatsen behandlar mobilmarknadsföring och ämnar svara på frågan om hur lämplig mobiltelefonen egentligen är som relationsmarknadsföringskanal. Vi har funnit de metoder som är vanligast förekommande för att sprida reklambudskap och jämför hur bra de uppfyller kraven för att vara relationsskapande. För att utröna detta har vi intervjuat branschkunniga personer från två av landets största mobiloperatörer samt personer som arbetar på nordiska mobilmarknadsföringsbyråer. För att mäta styrkan hos mobilmarknadsföring som relationsfrämjande marknadskanal har vi genom modeller från relationsmarknadsföringen skapat ett eget ramverk vilket vi applicerat på olika marknadsföringsmetoder via mobiltelefonen. Resultatet av vår studie visar på att mobilmarknadsföring kan användas för att bygga långsiktiga, ömsesidiga och vinstgivande relationer, vid rätt användning.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

This report is the result of a thesis as been implemented during the spring term 2009 atthe University of Gävle.The company Bruks produces mobile chippers which are used for chipping loggingslash, roundwood and parts of trees. The chipper is powered by a separate diesel engineand the chipper can be assembled on trucks, trailers or some other carrier vehicles.When the chip has passed the chipper drum, the chip is collected in an integrated binwhich is mounted on the vehicles frame with dumping yokes. When these dumpingyokes were designed they were probably created with large material dimensions. Theaim with the degree project is hence to study the strengths of materials and, if possible,to suggest an arrangement that can decrease the total weight on the dumping yoke onBruks´ mobile chippers 805 CT.The CAD-program Pro/ENGINEER was used during the project for outlining the 2Ddrawings,as distributed of constructors on Bruks, to solid 3D-parts. The three-dimensionalassembly from Pro/ENGINEER was transferred to Pro/MECHANICA.

I detta exjobb har en testplattform skapats för att kunna testa, utvärdera och jämföra olika pumpstyrningar i torr miljö. Testplattformen består av en simulerad pumpstation till vilken befintliga pumpstyrningar av valfri modell kan kopplas, det vill säga ett Hardware-In-the-Loop-system. De främsta fördelarna med en sådan plattform är flexibilitet, snabb feedback samt möjligheten att återskapa exakt samma förutsättningar för olika pumpstyrningar.Testplattformen har implementerats i LabVIEW på en PC som kommunicerar med pumpstyrningshårdvara via ett I/O-kort för analoga och digitala signaler.Det simulerade systemet konfigureras genom val av bland annat pumpar, pumpsump, inflöde och rörsystem. Utifrån de inmatade värdena och styrsignaler från pumpstyrningen simuleras sedan bland annat systemets flöden, energier och temperaturer. Nivån i sumpen, och övriga insignaler till pumpstyrningen, återkopplas från simuleringen.

The goal with this master thesis has been to evaluate and to examine the stationary resistance bridge. The resistance bridge uses a 4-point measuring to determinate the resistance, which is used in the manufacturing of the conductor. It is then used when the resistance is to be decided for coarser aluminium conductors. A conductor has to fulfil certain demands to be able to move forward in the process. One of these demands is the resistance in ohm/km, which has demands that the measure values of the resistance bridge are as true and precise as possible. The stationary resistance bridge had been examined through various kinds of measurements to be able to see how stable the system is and how to obtain a measure value as optimized as possible.

An emerging trend within the construction industry is the expectation of the customer to experience and sense the product, maybe even in a customized manner. The latter trend would extend the necessity of incorporating not only function and aesthetics, but also perception and sensation. To meet this trend while at the same time improve the productivity the use of information technology such as BIM and technical platforms has increased in construction projects. Nevertheless, in spite of large investments, the construction industry has not managed to increase the effectiveness and productivity as much as other industries. Evident is that successful use of information technology depend on the integration and collaboration of various experts in a continuous and dynamic process.

Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare Oscar Westlund Syfte Att studera förutsättningarna för tidningsföretag att använda mobiltelefonen som marknadsföringskanal. Metod Omvärldsanalys med hjälp av analysmodellen PEST samt intervjuer Huvudresultat Mobiltelefonen som marknadsföringskanal har visat sig vara väl lämpad för olika former av marknadsföringsåtgärder för tidningsföretag. Särskilt väl kan den antas fungera för tidningsföretag som utlåter annonsutrymme i form av så kallade reklambanners på sin mobilanpassade webbsida då dessa i regel ger ett högt observationsvärde såväl som en hög klickfrekvens. SMS-utskick kan även de fungera väl, förutsatt att mottagaren gett företaget tillåtelse att kontakta dem på detta vis helst på eget initiativ.

The Oresund Region, consisting of the Swedish county of Scania and the Danish islands of Sealand, Lolland, Falster and Bornholm, is widely recognised as a successful example of European cross-border co-operation. The purpose of this region building project is to form a cross-border fully integrated functional region in order to accomplish a high level of economic growth and employment.This thesis argues, by the means of discourse analysis, that the project can be viewed as a kind of post-politics, defined as a politics that under a neoliberal hegemonic consensus strives to manipulate citizens (and to redefine them as consumers and investors) into better economic performance.This manipulation is carried out by extensive discourse production aimed at convincing people that the Oresund Region exists, that it is a successful region, and that the people who inhabit it are also successful. The deliberate vagueness and contradictory character of the Oresund discourse is investigated and explained as a discursive strategy to incorporate as many views and desires as possible..

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Ledarskap i slöjd och kulturhantverk15 hp Institutionen för kulturvårdGöteborgs universitet2015:28.