A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Målet med denna studie är att utveckla en adapterprototyp mot en öppen energiplattform och dokumentera utvecklingsprocessen. Fokus ligger på att integrera Philips Hue, ett system för styra trådlösa lampor mot plattformen Elis (Mobile services for energy e ciency in existing buildings). Inom en begränsad tidsram så ska vi sätta oss in i två främmande system till en sådan grad att vi kan skapa kommunikationen mellan dem. Inledningsvis krävs det att vi läser dokumentation och att vi jobbar fram en arbetsplan. Vidare kommer vi lösa den adaption som krävs för att värden mellan det två systemen överensstämmer och fungerar.

The most common types of smartphones in Sweden are iPhone and Android. Development in the IT feld is constantly changing and Windows Phone is a new operating system that has been introduced on the Swedish market in 2010. However, Windows Phone user interface is quite different from iPhone and Android.The numbers of applications for smartphones are increasing, and users are making greater demands on better  usability. Users want the application to be easy to understand and fast to bring into play.  If the application contains a bug or has other user problems, it can ruin the entire experience. If the user does not have a good experience of the application, the user will quickly stop using the application.Companies that do not have any mobile applications would probably begin with an iPhone application.

Idag besöker vi inte längre webbplatser enbart via datorer, utan även mobiltelefoner och surfplattor. För att göra interaktionen på en webbplats användbar via flera olika plattformar blir det allt vanligare med responsiv anpassning. Denna utveckling ställer högre krav på den grafiska formgivaren som bör ha god kunskap om de plattformar som designen tillämpas på för att nå högsta möjliga användbarhet. En grafisk formgivare ska alltså förstå vad användbarhet innebär och hur denna kunskap ska tillämpas i designen. Kandidatarbetet undersöker vad som definierar användbarhet och vad grafisk design bidrar till i skapandet av responsiva webbplatser.

Title: The transformation of news - an exploratory study of digital and analog news in the Swedish daily press.Author: Annika Arnell and Sofia AmanuelTutor: Lowe HedmanPurpose: This explorative thesis attempts to study if new ways of news production and distribution created by recent digitalization processes and technical development has different impacts and effects when the same news events is published in the same daily newspaper in a digital as compared to an analog platform.Method/Material: The method used is an explorative qualitative content analysis. The articles are divided into three levels: main news, middle-sized news and notes. The material consists of 40 news articles from two Swedish daily newspapers, with a divide of 20 news articles per newspaper.Main results: This study demonstrates that there are differences in how a news article is formed in a digital as compared to an analog platform. The differences show that main news events are presented in the exact same way on both platforms. The smaller notes show vast differences in all categories and are often fuller on the digital platform, leaving information such as context and previous events out in the printed newspaper.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Corporate Social Responsibility (?CSR?), även på svenska kallad företagens samhällsansvar, har under de senaste åren fått en allt mer betydelsefull roll i företag. Det är av intresse att studera hur olika företag ser på och använder sig av CSR, då CSR står för hur ett företag tar sitt ansvar jämtemot sina intressenter. Detta ansvar kan vara socialt lika väl som miljömässigt. Syftet med denna rapport var att analysera och undersöka vilken påverkan Sony Mobile Communications CSR initiativ GreenHeartTM hade på koldioxidutsläppen i en livscykel av deras produkter.

This Bachelor?s thesis focuses on those terms that, from a Swedish perspective, have to be fulfilled to entitle deduction for definitive losses in a cross-border merger situation. The thesis analyses one of the ten rulings from the Swedish Supreme Administrative Court which were published in 2009.The ruling is analysed in the light of the Treaty on the Functioning of the European Union, the merger directive and the Court of Justice rulings in Marks & Spencer and Lidl. The purpose is to examine if the Swedish rules concerning cross-border mergers is compatible with the EU-law. The Swedish rules concerning mergers are found in chapter 37 in the Swedish income tax act.

This Masters thesis work describes a comparison between two different methods for estimation of the down channel (base station to mobile subscriber) in Wide-band Code Division Multiple Access (WCDMA). The first estimation method, Optimal Feed-forward Channel Estimation (OFCE), is a conventional method that bases the estimates on data that is known to both sender and receiver, so called pilots. The second method, Decision Directed Channel Estimation (DDCE), is an elaboration of OFCE. It also uses user data for estimation. Simulations show that DDCE, in comparison to OFCE, does not attain an improvement in signal-to-noise-ratio (SNR) for high bit error rates (BER).

Syftet med undersökningen var att undersöka vad dagens ungdomar har för värderingar och förväntningar till det kommande arbetslivet. Teorier tar upp ungdomsarbetsmarknaden som försvårar för ungdomarna att få arbete. Värderingarna bland ungdomarna har påverkats av deras uppväxt och ett individualiserat tankesätt har utvecklats. Arbetet ska innebära mer än bara en försörjning, det ska vara en del av identiteten. Det viktigaste på en arbetsplats är bra arbetskamrater och roliga arbetsuppgifter.

As social interactions migrate to the ubiquitous Internet we are facing a change in theway we relate to each other, which presents interesting new opportunities foranonymity to create identities. An aspect of this radically evolving technology thatexhibits strong possibilities for altering or producing identities is the rapidly growingonline game genre MMOG (Massive Multiplayer Online Game) which isentertainment that millions of people all over the globe engage in daily. Thisrelatively new platform for socialising has become of cultural and social significance,which is why it calls for examination and research. Thus, the main research questionsasked in this thesis are as following: How does players of MMOGs utilise the nighcomplete anonymity to present or modify their identities online? In which ways areMMOGs used as a platform for socialising and development of social groupdynamics? After observing a large group of players in a popular MMOG, as well asconducting several interviews with key identities within the group, I discovered three fundamental parts of identity creation, and created a model for use and applicationin different social situations and constellations..

Detta examensarbete omfattar generering samt vidareutveckling av koncept av en infästning för ett muckhanteringssystem på en tunnelborrningsmaskin. Maskinen, som går under arbetsnamnet Mobile miner, utvecklas av Atlas Copco tillsammans med bland andra konsultföretaget Svea Teknik AB. Examensarbetet genomförs parallellt med slutskedet av det verkliga utvecklingsprojektet och kan eventuellt komma att inkluderas. Examensarbetet har föregåtts av utvecklingen av tunnelborrningsmaskinen och dess främre muckhanteringssystem som består av en ramp (apron) och en kedjetransportör. Systemets uppgift är att samla upp och transportera bort den bergskross (muck) som genereras vid själva borringreppet.

The thesis describes the following main question: Will the administrative labour during football tournaments be made easier with the help from a mobile web service or will it convey to unnecessary extra work? To be able to give a good and qualified answer to this question, the thesis will in the beginning describe how the technique for such a system might look like and also describe the existing administrative moments during a football tournament, this is too give the reader a deeper understanding for further reading. The thesis then goes on to describe a concrete system which is tested on three football tournaments. On the basis of the tests, interviews and through analysis of these the thesis will be able to answer our questions. The result which we present in the thesis have unfolded through testing of the system on three chosen football tournaments.

The subject of this study was to research whether or not the effect of job insecurity on self reported health differs between good and bad times in the economic climate. Two different years of a national health survey from the Swedish institute of health (FHI) served as data, with 2007 representing good economic climate and 2009 doing the opposite. Both years consisted of data from a national health survey distributed to 20 000 random individuals in Sweden, where 2007 had 5738 valid cases and 2009 had 10 373. A quantitative method was used to determine the difference, consisting of a three variable cross tabulation with chi2-analysis as well as a model of binary logistic regression for each of the two years.The cross tabulation found a significant difference between the two years, with those reporting job insecurity having less of a chance to report bad health during the year representing bad economic climate. While the logistic regression showed the same tendency, the two years could not be significantly differed from each other in that part of the analyzes.With this in mind, the conclusion from the whole test was that no significant difference could be found between the years regarding the health effect of job insecurity..

In the mid-1990?s, the global computer network known as the Internet was introduced in Sweden. With this study, we are shining a light on the entrance of Swedish Public Service media on the Internet. The two major Swedish Public Service companies Sveriges Television (?Swedish Television?, also called SVT) and Sveriges Radio (?Swedish Radio?, also called SR) are included in this study.SR published its first website in 1994 and the site featured a presentation of the results from the Swedish parliament elections of that year.