Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare Oscar Westlund Syfte Att studera förutsättningarna för tidningsföretag att använda mobiltelefonen som marknadsföringskanal. Metod Omvärldsanalys med hjälp av analysmodellen PEST samt intervjuer Huvudresultat Mobiltelefonen som marknadsföringskanal har visat sig vara väl lämpad för olika former av marknadsföringsåtgärder för tidningsföretag. Särskilt väl kan den antas fungera för tidningsföretag som utlåter annonsutrymme i form av så kallade reklambanners på sin mobilanpassade webbsida då dessa i regel ger ett högt observationsvärde såväl som en hög klickfrekvens. SMS-utskick kan även de fungera väl, förutsatt att mottagaren gett företaget tillåtelse att kontakta dem på detta vis helst på eget initiativ.

Many companies sometimes affects that a competitive company pulls use for their trademark or their products in his advertising. It can for instance be that the company uses alike symbols or features and on so ways fields a free ride on another companies good reputation. This procedure is called reputation parasitism and settles in the marketing act, 8 a § comparative advertising. You can also condemn after the marketing acts 4 § general requirement which?s says, ?marketing must be compatible with good marketing practice? which also agrees with international chamber of commerce.

The aim of our bachelor thesis was to study how the personnel incharge of the mobile websites at two University Libraries and thestudents at those Universities viewed the mobile websites, and iftheir views in any way differed.Our research questions were:Why have the examined Libraries chosen to offer mobilewebsites?How do the students at the examined Universities experience anduse respective mobile website?Are there differences between the staff?s intentions with themobile websites and how they are used and experienced by thestudents, and how could they be explained?Semistructured interviews were conducted with six staff membersresponsible for the mobile websites and eleven students that hadexperience in using these. The theoretical framework for thisthesis consists of Klasson?s three models for University Librarianspersonas, and the parts of Rogers theory about diffusion ofinnovations that concerns the attributes of innovations and thecommunication channels.The result of the study indicates that there are some differencesabout how the students use and experience the mobile websitesand the staffs intentions for them. The students required contentwhich the staff had discarded.

During the fall of 2007 Uppsala University gave the course ?Projekt DV?. As a result of this class a publishing tool for real-time media came to be ShiShi TV. The purpose of this application was to introduce a new way to reach out to people. This was done with a video player on the Internet and a second one placed in a regular mobile phone.

This graduation paper treats e-mobbing via the different communication medias of the mobile phone. The purpose of the research has been to describe student?s experience of e-mobbing via the mobile phone?s different integrated functions as phone calls, sms, mms and e-mail.In this poll investigation asked 100 students of 15-20 years of age.The interviews made have shown that girls are more exposed to e-mobbing, e.g. indirect mobbing. In my research it is possible to see that girls are more exposed than boys to threats of violence via sms, the spreading of rumours and the danger of being called different things.It is also possible to see in the result of the interviews that the mobber wants to experience power, something which is not unusual in all types of mobbing.

While the technological infrastructure that enables collaboration between municipalities, counties and private health care providers improves, so does the need for health-care providers to gain access to the right patient journal at the right time. For doctors, nurses and other health-care organization employees this goal is achieved by NPÖ, National Patient Summary. NPÖ effectively enables health-care records to be shared across organizational boundaries. This thesis is based on a demand by a mobile application that can give district nurses access to health-care records wherever they are.This thesis describes the development of a prototype of a mobile application aimed for NPÖ. This includes investigating a suitable mobile platform, investigating available card readers for reading electronic identification from SITHS cards and the ability to connect to external services such as NPÖ.

The Mobile phone has contributed to massive changes in the way that human beings communicate with each other and is a part of society?s globalization. Opinions differ in the area of user interface where some feel that mobile phones exclude users such as senior citizens or users with an intellectual or a physical disability.Universal Design ??design for all?, is a vision that intends to bring about settings, products and services that suits as many people as possible irrespective of an individual?s needs and prospects. The criteria for ?design for all? are among other things flexibility, user friendliness, comprehensibility and a high tolerance for mistakes.The purpose of this essay was to investigate the mobile phones graphic user-interface from the theory of a universal design.

The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories. The conclusions drawn from the thesis were that companies tended to rely on traditional ways of dealing with advertising and interaction. We could also see that relations were created as a result of unconscious behavior and that the Internet activities still were on a basic level..

This study deals with teachers ideas about the physical environment of a mobile preschool and how it affects children?s learning. The essay describes how the preschool bus is decorated and how a normal day works in the mobile bus. The survey was based on the following questions:Are there disadvantages and advantages in terms of physical environment in the mobile preschool from an educator based perspective?What are the teacher?s thoughts about the impact on children?s learning in terms of the physical environment on the bus?Summary: To answer my questions I have participated in activities during the day and I have used the interviews to find out the teachers thoughts.

The use of mobile devices has during the last years expanded and on the market you can see a huge amount of applications. The development of mobile applications differs from traditional systems development since mobility infers that mobile applications can be used in different technological and social contexts. Although previous research has recognized that mobility can present mobile application developers with certain challenges, empirical studies of how problems arise and how they can be handled has thus far been limited. In this study we focused on the requirements engineering process from a development view with the purpose of finding challenges emerging in the development process. The study is based on a qualitative case study that employed semi-structured interviews with both project managers and system developers active in the requirements process.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

With the new generation of smartphones the boundaries for what is a mobile phone and whatis a computer becomes more subtle. 2009 the shipment of smartphones with touchscreen morethan double the 2008 figure and the total amount of smartphones is now over 10 % of the totalworldwide shipments of mobile phones. There?s still one problem to solve and that is the lackof web content specifically adapted for smartphones.The purpose of this paper is to identify and analyze from a user and usability perspective howto make a successful migration and design of a user interface for an existing web basedsystem so that it also fit smartphones.The paper starts with a theoretical reference material containing examples of differentapproaches for design and migration of an interface.A case study is performed and prototypes are designed with support from guidelines andrecommendations in the theory part.The conclusion stipulates that in the present situation there are no shortcuts when it comes tomigration of an existing web based system for the mobile web. The recommendation is aspecific interface for each different unit that are going to interact with the system.Research that analyzes differences between all mobile web browsers would be of greatinterest, a research that hopefully leads to guidelines for what level of mobile web standardthey should at least support.

With the new generation of smartphones the boundaries for what is a mobile phone and whatis a computer becomes more subtle. 2009 the shipment of smartphones with touchscreen morethan double the 2008 figure and the total amount of smartphones is now over 10 % of the totalworldwide shipments of mobile phones. There?s still one problem to solve and that is the lackof web content specifically adapted for smartphones.The purpose of this paper is to identify and analyze from a user and usability perspective howto make a successful migration and design of a user interface for an existing web basedsystem so that it also fit smartphones.The paper starts with a theoretical reference material containing examples of differentapproaches for design and migration of an interface.A case study is performed and prototypes are designed with support from guidelines andrecommendations in the theory part.The conclusion stipulates that in the present situation there are no shortcuts when it comes tomigration of an existing web based system for the mobile web. The recommendation is aspecific interface for each different unit that are going to interact with the system.Research that analyzes differences between all mobile web browsers would be of greatinterest, a research that hopefully leads to guidelines for what level of mobile web standardthey should at least support.

With the new generation of smartphones the boundaries for what is a mobile phone and whatis a computer becomes more subtle. 2009 the shipment of smartphones with touchscreen morethan double the 2008 figure and the total amount of smartphones is now over 10 % of the totalworldwide shipments of mobile phones. There?s still one problem to solve and that is the lackof web content specifically adapted for smartphones.The purpose of this paper is to identify and analyze from a user and usability perspective howto make a successful migration and design of a user interface for an existing web basedsystem so that it also fit smartphones.The paper starts with a theoretical reference material containing examples of differentapproaches for design and migration of an interface.A case study is performed and prototypes are designed with support from guidelines andrecommendations in the theory part.The conclusion stipulates that in the present situation there are no shortcuts when it comes tomigration of an existing web based system for the mobile web. The recommendation is aspecific interface for each different unit that are going to interact with the system.Research that analyzes differences between all mobile web browsers would be of greatinterest, a research that hopefully leads to guidelines for what level of mobile web standardthey should at least support.

This report describes the implementation of expense reporting in a mobile web application. Two different types of expenses could be reported: remuneration and time deviations. In addition to the creation of new expenses, existing expenses should be able to be edited or deleted. The implementation would be designed in such a way that it prevents the user from making data entry errors in an intuitive way.  The bachelor?s thesis was performed for Flex Datasystem AB in their mobile web application, Flex WebApp. Due to delimitations made during the project only functionality for the expense-type remuneration was implemented..