As the use of smartphones and other mobile technology in our society is constantly increasing,so too does the possibilities of visually impaired persons increase as they are becoming moreable to enhance their quality of life with the help of mobile assistive technology. The purposeof this study was to explore how rehabilitation and habilitation organizations, which areworking with the visually impaired, should approach new technology. We have researched thisby examining the possibilities, opportunities and barriers of using mobile assistive technology.Based on this, we formulated the following research question: What factors are important forrehabilitation and habilitation organizations to consider in order to support, promote andcreate quality of life through the use of mobile assistive technology in their work with thevisually impaired? To answer the above question an exploratory study was made at an eyeclinic in the Västra Götaland region. The study was done through a series of qualitativeinterviews with both staff and patients at the eye clinic.

This study aims to highlight the activities and needs of students in order to explain how mobile services can provide support and facilitate students on a daily basis. The empirical data is based on discussions with a focus group combined with already existing research concerning the areas of mobile service development, contextual-awareness and ubiquitous computing. The results from the focus group show that students have a need for mobile services to help and support them in their ordinary tasks and activities. In the discussion of this report we bring up aspects of development and what to think of when dealing with students..

This report is about the development of a prototype of a mobile application and a web application that will help diabetes patients in their own treatment and ease diabetes nurses work with their diabetes patients. The mobile application is a digital version of a diabetes diary used by the Örebro County Council primary care to ease in diabetes treatments. The report also covers tests with users which were conducted on potential users to get some sort of feedback from groups other than customer and colleagues. Tests with users showed that there was an interest in a mobile application and it was a highly appreciated project. The web application ease diabetes nurses in their work with their diabetes patients in the way that the web application can display graphs of the patient's blood glucose level. .

The purpose of this Bachelor thesis is to gain insight into themeaning of the mobile library for its users by investigatingwho the users are, how they use the mobile library, why theyuse the mobile library and what the users want from the bookbus service. The methods used are observations, surveystudy and qualitative interviews.The theoretical framework of the study is based onAndersson?s and Skot-Hansen?s model of the public librarywith its four different library profiles, together with PierreBourdieu´s lifestyle theory where habitus and the concept ofcultural capital are used to analyze the role of the book busin people?s lives.My conclusion is that the mobile library is very important toits users since reading is an important part of their lives andit gives them easy access to books of several genres. Themobile library also functions as a meeting place in the localcommunity and creates a link between urban and rural areas..

Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects.

This master thesis states the following questions: Is it easy or difficult to retrive information from a mobile phone manual? How can the search process be described among user for a mobile phone manual? What similarities and differeces can be identified between users? Arhe there any variables that affect search performance such as reading skills or technical domain knowledge? Eight mobile phone users participated in an empirical observation and the scope was to find information in a paper version of a mobile phone manual according to given tasks. The results shows that some users has problems to retrieve information due to that the correct page in the mobile phone manual could not be located. The results show that the user is using several search strategies, for example the table of contents and the index, when trying to locate information. The results also revel that the user initiates multiple search steps before the correct information can be located.

Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. Since other implications prevail within a B2B market - for instance the professional position in which individuals act, the existence of buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive signaling effects among individuals employed within a B2B context. Furthermore, the paper aspires to examine the potential influence of aspects prevailing within B2B markets, such as the need for contemplating the desires of numerous individuals involved, on the outcome of advertising creativity.

Den här uppsatsen behandlar mobilmarknadsföring och ämnar svara på frågan om hur lämplig mobiltelefonen egentligen är som relationsmarknadsföringskanal. Vi har funnit de metoder som är vanligast förekommande för att sprida reklambudskap och jämför hur bra de uppfyller kraven för att vara relationsskapande. För att utröna detta har vi intervjuat branschkunniga personer från två av landets största mobiloperatörer samt personer som arbetar på nordiska mobilmarknadsföringsbyråer. För att mäta styrkan hos mobilmarknadsföring som relationsfrämjande marknadskanal har vi genom modeller från relationsmarknadsföringen skapat ett eget ramverk vilket vi applicerat på olika marknadsföringsmetoder via mobiltelefonen. Resultatet av vår studie visar på att mobilmarknadsföring kan användas för att bygga långsiktiga, ömsesidiga och vinstgivande relationer, vid rätt användning.

Purpose/Aim: The purpose of this thesis is to study the interaction between seller and buyer in a mobile phone store. The specific research questions under investigation are:Are there any underlying factors behind mobile purchase, and if so, what are they? Are mobile purchases driven by lifestyle factors and do customers try and create identities when purchasing new mobile phones?Material/Method: The study employs an ethnographic method when trying to answer the posed research questions. I have under a period of two weeks studied the seller-buyer interaction in a mobile phone store. In order to further increase the accuracy of my findings, I have complemented my observations with a sample of buyer and seller interviews.Main results: The observations and interviews were initially studied in isolation, resulting in different themes.

With the advent of powerful multimedia capable mobile phones, the market for mobile services is flourishing. Zenterio AB's Halfpipe Active Desktop is a complete distributed mobile service platform a with a powerful server and platform-independent client. The communication between the client and server takes place over a GPRS-capable mobile network. The purpose of this thesis is to develop a secure communications protocol for use between the Halfpipe Active Desktop client and server. This is done by determining requirements, analyzing candidate protocols and then by designing the final protocol.

Bakgrund: Test av syreupptag (VO2) kan fungera som en utvärdering av träningen för idrottare. VO2-test kan även nyttjas för att synliggöra anställdas eventuella hälsoproblem inom ett företag. Det finns idag en rad olika stationära och mobila utrustningar som mäter syreupptag (VO2), koldioxidproduktion (VCO2) och minutventilation (VÉ). Ett exempel är Jaeger Oxycon Mobile, bärbar VO2-utrustning, som kan användas i idrottarens eller arbetarens normala arbetsmiljö. Det finns idag inga publicerade studier där validiteten hos Jaeger Oxycon Mobile har testats.

Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.

The aim of this paper is to find an algorithm to establish and maintain a virtual enclosure around a mobile unit. The area may take any form and should be scalable up to and including national borders. The enclosure is managed on the mobile unit. The target system is Android. Smartphones, tablets and more recently, cameras is examples of mobile units. A modern mobile unit is part of a computer network.

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.

  The study aims to gain a better understanding and explore how a selected group (receivers) perceive two elected advertising images from Indiska and Vila and then compare their opinions to what Indiska and Vila themselves want to communicate. We base the study on theories of encoding / decoding, which deals with how the companies charge their advertising images with values and how recipients decodes these values.A qualitative study was carried out based on analytical induction (planning, collection and analysis). Through the analytical method of induction, we created categories based on the collected data and put them in relation to each other. The result showed that the overall impression of the images' and the context are of great importance for how our respondents perceive the advertising images. The overall impressions convey emotion that reinforces the expression and the message.