This is a qualitative study about child poverty within the school environment. The purpose is to examine how financial resources can affect the social standings of teenagers and how that affects them in school; how the school system view and work with child poverty as well as how they act within the legal framework that requires the school to be free of charge. This was done through analyzing earlier research and conducting five interviews with personnel at three schools for children ages 13-15. Our results show that social standing can be affected by a lack of financial resources, partially due to not having certain mobile phones or brand clothing, partially because they cannot afford to join in on social activities. Furthermore, teenagers view child poverty as shameful and a risk factor for social exclusion.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

The aim of this bachelor thesis is to investigate the lending of video games at the public libraries in Sweden. The thesis focused around a web survey, which was sent out to all public library directors, as its research material. The results were compared with those found in a master thesis by Olle Berg and Thomas Nyström from 2008. This was done to gain a better understanding of why the libraries provided video games. The other results of the survey were analyzed with a quantitative method.The results indicate that half of the responding libraries provide video games for borrowing.

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

Denna rapport presenterar en utveckling av uDecide, som är ett sorts hjälpmedel för att lättare kunna ta beslut. Ett verktyg som man kan använda för att ställa frågor till andra människor med hjälp av en bild och svarsalternativ för att få ett personligt svar eller åsikt. Syftet med detta projekt är att utveckla en användbar hi-fi prototyp som i sin tur ska vidareutvecklas av webbyrån Roxbury och uDecidegrundarna. Arbetet utgår från en befintlig uDecide iOS mobilapplikation, och fokus har lagts på att förbättra användarupplevelsen och implementera nya funktioner. Med hjälp av förstudier och användartester har vi utvecklat en webbaserad, responsiv hi fi-prototyp.

Since feeding fodder crops to dairy cows is a heavy and time-consuming but often disregarded line of work, this study wishes to view the different possibilities that are currently available to decrease the time to feed and apply this knowledge on an existing farm. For this purpose, four farms have been studied due to what feeding systems that are currently used and how long time the feeding required. The occurring systems are either mobile, i.e. a feed mixer operated by a tractor witch feeds the cattle via a drivable fodder table, or a stationery mixer, i.e. an electrically powered mixer which fills an automatic feeder.

I många nätverk antas det att någon form av fix infrastruktur existerar och att nätverkets olika noder kan använda denna för att kommunicera med varandra. I ett ad hoc-nätverk antar man att det inte finns någon fix infrastruktur och att noderna måste använda varandra för att kunna kommunicera. Ett exempel på ett ad hoc-nätverk kan vara bärbara datorer sammankopplade med infraröda länkar under ett möte. När ad hoc-nätverket är mobilt innebär det att noderna rör sig.I detta arbete har de tre protokollen Epidemic, GeoMean och GeoMove tillsammans med de två rörelsemodellerna Waypoint och den utökade slumpmässiga vandringen implementerats i en nyskriven simulator för denna typ av nätverk.De två Geo-protokollen är nyutvecklade och syftar till att använda geografisk information för att underlätta kommunikationen i denna kategori av nätverk tillsammans med den nya utvidgade slumpmässiga vandringsmodellen..

Abstract The use of electronic media plays an important part in the life of youth and especially Internet and mobile phones are important in the social and cultural networks of youth. The first step of this thesis is to examine the ICT-based activities of upper secondary school students through an online survey. The second step is to examine what didactic implications can be derived from the ICT-based activities in the subject of Swedish. Results from this survey and national and international research show that young people spend the majority of their leisure time on the Internet. The result also shows that media activities displace other school related activities such as traditional reading and writing.

This thesis emphasizes the importance of understanding the employees? attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.

Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

This essay elucidates upper secondary students? literacy practices, (literacy events, literacy competencies and literacy culture) during a typical day, with focus on the daily literacy practices. A literacy ethnographic study conducted in the environment which participants naturally are, at home, at school and in leisure. The study is inspired of a project, Skriftbruk i arbetslivet, ´Literacy Practices in Working Life´, that conducted by Anna-Malin Karlsson, Per Ledin and Olle Josephson, in collaboration with Vetenskapsrådet ´Science Council´(2002-2004).The result of this study shows that students from professional preparing programs not use such literacy competencies that been tested in traditionally reading comprehension test, particularly much. However, do they read a lot during the literacy practices day by television, computer and mobile phone.

In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

Göbekli Tepe is an 11000 year old religious center where Totem has been exercised. It was raised by megalithic hunters and collectors that still during the construction lived in small-scaled mobile groups in order to find food and therefore should not have had time to raised costly stone monuments. The religious center consists of four enclosures with two T-pillars decorated with pictures of different animals and birds. Any dwellings have not been found. The place has been constructed by a well-organized elitist organization that has been capable of raising constructions in order to exercise their religion in a way we did not thought was possible such a long time ago. Analysis and findings from the near east existing from this time shows however that social changes happen in the communities around the region. Can archeological finding from the excavations on the religious center give any answer or clue regarding how man came to develop from hunter and collector to farmer? Do the findings reveal that the religion has changed Mans way to think and organize so that she was prepared to introduce the agriculture that occurs? The aim of thesis is to clarify whether Göbekli Tepe has played any role in the complex origin of agriculture..