Sten Jonsson wants to start a production of an advertising catalogue for small companies in Sweden. Acatalogue where the advertisingcost is so low that most of the companies can afford to participate. Thecompanies who will advertise should be manufacturing companies in trades of carpentry, sheet metalworkshops, forging workshops and engineering workshops.The catalogue will facilitate for the manufacturer to reach the costumer without any middleman.Without a middleman creates a possibility for an opinion about the product at the same time as theprice can be held low. A catalogue of this type would benefit the marketing of the companies at the sametime as it would generate an occasion for innovations.The possible target groups are property companies, construct companies and farmers.A market research has been carried out contained a postal interview and a phone interview. Themarket research carried out to get an understanding in what the companies think about the idea butalso to see if the companies are in interest of advertise in the catalogue.

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

Uppsatsen belyser myter om kvinnlighet i kinesiska reklamannonser. De valda reklamannonserna riktar sig till kinesiska storstadskvinnor i de övre samhällsskikten, som har råd att konsumera de exklusiva damtidningar som studeras. Syftet är att undersöka hur öst och väst möts i reklamen. Utifrån ?The Advertising Meaning Model? belyses vilka faktorer som inverkar på mottagarens avkodning av reklamannonser.

This report presents the results of the tests of data rate and signal strength that I have conducted. The tests have been performed in the municipality of Arvidsjaur, Sweden. The report also contains the conclusions I have drawn from the results as well as an introduction to radio and the technology used in the nets that have been testedThe equipment used is:LG G2 cellphone used to test Telias 3GHuawei b593s-22 3G/4G router used to test Tele2s 3G/4GMobile Broadband Gateway R-90 used to test Net1s CDMAThe data rate has been tested with bredbandskollen (www.bredbandskollen.se). The signal strength(RSSI) has been read in the configuration menu of the broadband routers as well as in the cellphone.The conclussions drawn:Net1s net appears to be more used compared to its capacity than the other netsTele2s net has a high and even data rate where it?s signal strength is sufficient.

We are constantly being fed information. Everything and everyone we come into contact with may somehow make a new impression on us, whether we are aware of it or not. One of the ways that people in today?s society in Sweden are being given information is via different types of media, for example through commercials. Whether it?s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers.However, it is not only the messages or signals that may appear obvious that these companies send out when advertising with commercials.

Denna studie är genomförd på uppdrag av Sony Ericsson Mobile Communications med syftet att identifiera faktorer som påverkar effektiviteten i utvecklingsarbetet och förklara dem ur ett effektivitetsperspektiv. Dessutom skall det undersökas hur det är möjligt att bibehålla eller rent utav öka produkternas och processernas kvalitet. Studien är avgränsad till mekanikorganisationen inom företagets FoU-del och hänsyn till finansiella data har ej tagits. Under hösten 2002 genomfördes en omorganisation med syfte att öka kunskapsnivån och förbättra effektiviteten och det är med denna omorganisation i tankarna som studien genomfördes. Under denna period genomförde även författaren sitt examensarbete inom civilingenjörsutbildningen på just en mekaniksektion som produktutvecklare.

The purpose of this BA-thesis was to learn the differences in news broadcasts between one public service radio channel and two commercial radio channels. To do this we used a quantitative analysis method to examine the content of the news broadcasts and then we conducted in-depth interviews with several people working with the different radio channels using a qualitative research interview method to learn their views on news and news broadcasting.We measured the differences between the channels in six areas: subject, headline, news presentation, gender, advertising and sources.Our two main theories were normative theory and media logic.The results found that there were several major differences between the public service radio channel and the two commercial radio channels. Apart from several important differences in the six measured categories we also found that the sound and tone in the public service radio channel was very different from the two commercial radio channels.We also found the public service radio channels news broadcasts to be more serious than the two commercials ones?..

In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.

A mobile testing application using Unity was developed to analyse what impact button sizes and button layouts has on the accuracy of touch as well as the time to finish a labyrinth. This was tested on a Nexus 4 phone. 28 users navigated a small object through a labyrinth in which they collect keys to open the door to the exit. Each participant did the test 6 times with different combinations of button size and button layout each time, done in a random order. Hits, misses, completion time, order of button size and order of button layout was collected and then visualized using R.

Det har blivit allt vanligare att vi idag använder våra mobila enheter till att besöka webben. I detta examensarbete undersöks vilka centrala designprinciper en designer bör eftersträva när avsikten är att förenkla användningen av en webbplats i en statisk och en rörlig situation via den mobila enheten. Examensarbetet innefattar en litteraturgenomgång, observationsintervjuer vid två tillfällen och en prototyputveckling. Det första intervjutillfället identifierade de grundläggande designprinciperna som sedan stod till grund för prototypen. Det andra intervjutillfället genomfördes mot prototypen med samma individer.

This report presents the results of the tests of data rate and signal strength that I have conducted. The tests have been performed in the municipality of Arvidsjaur, Sweden. The report also contains the conclusions I have drawn from the results as well as an introduction to radio and the technology used in the nets that have been testedThe equipment used is:LG G2 cellphone used to test Telias 3GHuawei b593s-22 3G/4G router used to test Tele2s 3G/4GMobile Broadband Gateway R-90 used to test Net1s CDMAThe data rate has been tested with bredbandskollen (www.bredbandskollen.se). The signal strength(RSSI) has been read in the configuration menu of the broadband routers as well as in the cellphone.The conclussions drawn:Net1s net appears to be more used compared to its capacity than the other netsTele2s net has a high and even data rate where it?s signal strength is sufficient.

Företaget Rebtel ville ha en ny landningssida som riktade sig till internationella studenter. Denna sida skulle vara optimerad för målgruppen både gällande design och innehåll. En förundersökningen bestående av bland annat intervjuer med målgruppen, målgruppsanalyser och research gjordes därför. Förundersökningen bestod också av intervjuer med olika roller på företaget Rebtel för att få en inblick i olika arbetsrollers perspektiv och uppgifter under en sådan process. Med hjälp av förundersökningens fynd togs skisser fram och en landningssida utvecklades bland annat genom programmeringsspråken HTML5, CSS3, LESS, JavaScript, .NET och C#.

The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.