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858 Uppsatser om Mobile advertising - Sida 10 av 58
FINGERPRINTING AV HÅRDVARULIKA ENHETER : Precisionsmätning med fingerprinting på mobila enheter
Den här rapporten beskriver ett examensarbete som genomfördes åt Flex Datasystem med syfte att vidareutveckla Flex HRM mobile. Vår uppgift var att implementera projektrapportering som ingår i modulen Flex Tid, vilket innebär att användaren kan registrera eller redigera diverse projekt via mobila enheter. Vi använde oss av JavaScript, HTML5, CSS3 och även diverse ramverk för att fullfölja vårt arbete..
Betalningsmedel & dess risker
Today you can pay in many different ways. You can for instance use cash, credit cards, internet and now even with your mobile phone. Today we can also see new types of technical payment solutions being developed, such as Near Field Communication (NFC), mobile banking or through the use of QR-codes. We have today many different payment methods; therefore it?s interesting to see which payment method people prefer the most.
Smittsam provokation: En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.
Reklam för Reklam : En studie av reklambyråers marknadsföring
Vårt syfte med denna studie är att genom en undersökning av reklambyråer få en förståelse för hur de går tillväga med sin egen marknadsföring riktad till marknaden av reklamköpare. Vi vill därmed se om tillgänglig teori kan tillämpas på en reklambyrås externa kommunikation. Det ingår även i vårt syfte att genom denna studie kunna förse Stigges Reklam med förslag till deras marknadsföring..
Omslag till böcker och DVD-filmer : en jämförande studie av visuell kommunikation i omslagen till Män som hatar kvinnor och Niceville
This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.
Annonser och nyhetskonsumtion : En kvantitativ studie om hur unga vuxna irriteras av annonser på nyhetssidor på PC och iPad
In this paper we have studied how young adults read news on the internet. The purpose was to seehow the consumers of news were irritated by the adverts on news sites depending on whichplatform they used, a computer or an portable reading device of the brand Apple iPad. Observationsand surveys were conducted on ten people. The news sites we used for this study were www.SvD.seand www.expressen.se. The result show that a majority experienced that their news consumptionwere irritated by advertising, mostly on Expressen's news site because it wasn't perceived asforeseeable..
Är Grönt Skönt?: En studie om hur effekten av grön marknadsföring påverkas av förekomsten av miljöargument inom produktkategorin
Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.
Mer värde i mobilen och mindre i plånboken - En fallstudie av mobila betalningslösningars genomslag i Sverige
This thesis presents the question of a possible breakthrough for mobile payment solutions in Sweden. The way payments are made and the way cash is being used in the society is changing. To be accepted as an alternative method, if cash isn't king anymore, the new technology will have to acquire user acceptance. In this thesis a case study of Swish, a mobile payment solution for P2P-payments, is presented. The focus of the study is customer value and technology acceptance of the service.
Applikationsutveckling baserad på mobilkameran
Mobile application demands a lot of attending to the program code. There are lots of different development platforms that can be used for development. Not only for the specific operating system there are also lots of different cross-platforms that should minimize the amount of program code. This report is comparing the way of creating an android application in the cross platform Xamarin versus in the platform Eclipse using the Android plugin. It contains a part about the architecture of Android and its functions.
Mobil kommunikation och högre tillgänglighet vid längre elavbrott : Exemplet stormen Dagmar och 4G-kommunikation inom smarta elnät
To be able to secure a safe and reliable power supply is becoming increasingly important since society depends on services and functions that need continuous power supply. The delivery rate in Swedish power supply is 99.98 % which insists on a high availability. During the past decade several storms has passed Sweden which resulted in large amount of tree felling leading to extended power outages. During these storms many socially critical activities, such as electric utility company Fortum, experienced disruption in mobile communication which affected the crisis management. This paper has investigated Swedish mobile operators? crisis management at Hi3G, Tele2 and TeliaSonera with a case study of the storm Dagmar that hit Sweden during December in 2011.
Den avgörande uppfattningen : En kvalitativ studie av konsumenters uppfattningar av åtta svenska modeföretag
Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.
Den mobila prefabriceringsfabriken : Ett nytt produktionskoncept
This is an investigation of a mobile prefabrication factory´s competitiveness and profitability which also will result in a suggestion for a design of the factory. The mobile prefabrication factory is an idea of a new concept for production which is meant to be used in the manufacture of slab. The main intention with this concept is that by using a fast established prefabrication factory to produce elements near the construction site, thus avoiding transport from the factory to the building site. This means not only an environmental and economic gain, but also that you can avoid risking damage the elements which often occur during transportation. The contractor is owner of the mobile prefabrication factory and can thus avoid long waiting times and cyclicality.
Enterprise Mobility: Effekter på den individuella arbetaren. En fallstudie av en mobil affärsapplikation hos ett teknikföretag i Västsverige
Using mobile technology to make ends meet is currently a reality for many people. More and more peopleare working while travelling or work from home. Most knowledge workers are equipped with laptopsand smart phones. To find out how individuals are affected by having the ability to stay continuouslyconnected and work with mobile business applications, we have conducted a case study and in closecooperation with a company have created a prototype of such a mobile business application. Fourindividuals have tested our application and were then interviewed.
Spelet i reklambranschen ? En studie om obegripligheter i reklam
Uppsatsens huvudproblem: Genom att studera klassiska modeller och teorier för hur man på bästa sätt marknadsför en produkt eller ett varumärke, skapas en uppfattning om att det är tydlighet som bör prioriteras. Under senare år har emellertid raka motsatsen till detta uppvisats på reklammarknaden. Istället för tydlig och informativ reklam, använder man sig av irrationell, osammanhängande och i många fall obegriplig reklam för att nå ut till sin tilltänkta målgrupp. Samtidigt kommer indikationer på att denna typ av reklam inte alls är den som i detta fall ungdomar vill se i dagens media. Om detta fenomen är ett medvetet förfarande eller om reklammakare helt enkelt inte lyssnat tillräckligt på vilken typ av reklam som ungdomar föredrar, ämnar vi att undersöka i denna uppsats.
Att kommersialisera och sa?lja en plats : en analys av resereklam, representationer och geografiska fo?resta?llningar
Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.