Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

En av samhällets viktigaste frågor idag rör den framtida energitillförseln till den byggda miljön och dess koppling till miljö- och klimatfrågor. Energitillförseln sker idag till 80% genom fossila bränslen och bygg- och fastighetssektorn står idag för 40% av världens energianvändning. De CO2-emissioner som förbränning av fossila bränslen genererar påverkar jordens växthuseffekt. EU-direktiv rörande en effektivisering och minskning av energianvändningen har implementerats för att minska belastning ur energi- och miljösynpunkt på jorden. Sverige har satt som mål att minska energianvändningen med 20% till år 2020 och 50% till år 2050 i jämförelse med värden från år 1995.

The foremost objective of business organizations is to generate value for shareholders and to opt for strategies which optimize it. Hence it is of key concern for business leaders to appreciate how operations best are run to maximize value creation. This study explores how financial theory can reveal the link between one particular business strategy and the corresponding effect on shareholder wealth. The question in focus is whether construction companies can enhance their value creation by implementing shift-work to increase the weekly production rate. The thesis particularly targets apartment block projects in Sweden and has the construction company Peab AB as primary object of study.

In this study my aim has been to discover what connections can be made between the way of creating a library building and the general values concerning the library activities and the library users. What kind of ideology could possibly be reflected in a library room? My study includes two different parts. First of all there is a theoretical section based upon literature relevant for the subject. Here I try to focus on the libraryÕs role in society as a public room.

Patrullerande poliser i Malmö har en varierande och oförutsägbar arbetsmiljö. När de kommer till händelser där de är osäkra på hur de ska agera kan de konsultera tryckt metodstödsmaterial. Dessa tryckta handböcker är ofta utdaterade och icke-standardiserade. Tillsammans med Polisen i Malmö har vi tagit fram ett förslag till hur en digital version av denna typ av material kan se ut, med förslag kring gränssnitt och informationsrepresentation, och en diskussion kring vilka potentiella konsekvenser ett mediebyte kan få för poliserna ute på fältet. För att ta fram dessa designförslag använde vi oss av ett antal interaktionsdesignmetoder. Dessa utvärderar och diskuterar vi, utifrån hur väl de fungerar inom en myndighet som Polisen, i kontexten patrullerande poliser i Malmö..

This study includes several purposes which are to describe the concept of working environment, explain who is responsible for its functioning and how the working environment should look like. Other purposes the study have is to investigate how the working environment is in both Swedish and the two investigated companies construction sites and to share some operators proposing measures for the shortcomings and problems that exist in the construction sector working environment. To achieve these purposes was a qualitative study made with unstructured observations, interviews and survey where three construction sites were observed. The result shows that the concept of the working environment cover many aspects and is essentially about the environment we live in and experience in our work and this environment can be both an indoor as an outdoor environment. In this work, the concept is divided into four areas; it is the physical, the ergonomic, the psychosocial and the chemical.

During the years of development in the 60s and 70s the need for new housing in Sweden arose. Sweden was going to be the most modern country in the world. This period has later been called ?the time of the big programmes?. One of the parts in this building of a welfare society was a large policy of building politics with few counterparts in history.

Problem: The main problem this thesis brings up is what impact factors like trust, commitment, communication between a company and its costumers and value can have on costumer satisfaction on the basis of a relationship perspective.Purpose: The purpose with this thesis is to describe the importance of factors that can have an impact on customer satisfaction on the basis of a relationship perspective. To do this the author has looked into a company called Q-steps and conducted an investigation on their costumers opinion of their relationship with the company.Method: An interview was held with Q-steps CEO Sören Levén as the basis of the thesis, as well as a questionnaire that was sent to the company?s existing costumers over the web.Theory: In the thesis the author uses a model that describes factors that can have an impact on costumer satisfaction on the basis of a relationship perspective. This model is based on theories within relationship building in service companies.Conclusion: To be able to develop good relationships to their customers and as a result of this increase the level of costumer satisfaction, Q-steps has to take different variables into consideration. The main focus in this matter should lay on the variables that to a great extent affect the level of costumer satisfaction.

This study is focused on representations of power and masculinities in the movie ?Warrior?(2011). By using the notion of interdiscursivity, as discussed by Norman Fairclough, my goal isto analyze how the roles of the characters relate to existing discourses in today?s society. I amprimarily interested in discourses revolving around MMA-fighters, masculinities and familyrelations.The movie to be analysed in this study is suited for interpreting new sorts of masculinitiesthrough the sport of MMA, which itself is fairly new and therefore might represent a new type ofmasculinity in the making.

The construction process which is used today while constructing residential buildings has for along time remained unchanged. Unfortunately the development process has gone away frombecoming industrialized and instead most of the work is done at the construction site. In thisrespect this is a worse alternative because the project outcome will be more expensive and theconstruction time will be longer. Skanska?s vision is to have a process which is more like the oneused in small residential buildings which is fully industrialized.The constructing process for residential building involves more parties and therefore it becomesmore complicated.

Phosphorus is the single most potent contributor to eutrophication of freshwater and has also been shown to contribute to the toxic algae blooms in the Baltic sea. The dynamics and paths of losses of phosphorus from arable lands are not fully understood. It is known that phosphorus can be lost directly from plant material to water. In studies where plant material has been subjected to several freeze-thaw cycles, large amounts of phosphorus have been lost. Most studies have been conducted under field conditions, with many factors effecting the measured losses of phosphorus, such as weather and type of soil. This study was performed in a controlled environment without the presence of soil. Instead of soil, small glass beads were mixed with the plant materials in vessels, to make possible homogeneous leaching with water through the mixture of glass beads and plant materials. In this study, clover, ryegrass and dry straw were cut to pieces, approximately 2 cm long.

The latest thing in the area of environmental building today is energy-plus-house. The idea behind the energy-plus-house is to create a house that produces more energy than it consumes. To accomplish this, the house uses renewable energy, in this particular case solar energy. With the help from a proper construction and thoughtfully projected installations you can achieve a surplus of energy. The surplus energy can then be sold to the surrounding buildings and thereby conduce to a financial profit for the household.

The following article consists of two parts; one part is about house construction and the other is a specialization about radon. The house construction part describes how to project a house from start. It contains the conformation of the house, the installations needed, calculations considering the strength of the construction, energy calculation and what materials were chosen. Calculations considering the costs of building and operate the house has been carried out. The result showed that the house would cost approximately two million Swedish kroner to build and thirteen thousand kronor a year to operate.

The understanding of the role of nature for rehabilitation of both physical and psychological afflictions has greatly increased in the last few years. There?s a lot of science that describes the healing effects of nature. The rehabilitation garden in Alnarp has contributed with very positive results from the treatments of patients with burnout syndrome. In the first stages of rehabilitation, the need for calm is very important and a demand-less and stress-free environment is of essence.

A growing number of cities and municipalities in Sweden begin to work with city models in 3D. For the most part the models are used for visualizations of ongoing planning processes, but also for the analysis of noise, shadow studies and environmental disaster simulations.Gothenburg continues to develop the use of 3D maps in municipal operations and is demanding a way to create building elements (walls), which generates in 3D buildings, from roof constructions that are mapped from the primary map. A method has been investigated in the present study. The results are then presented as a 3D model of buildings, along with a terrain map that will facilitate the localization of the area. The created 3D buildings are then compared with roof-data from the primary map to see how well they harmonize with each other.