This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

The purpose of this thesis was to get a deeper understanding of why and how companies work with background music in event marketing and also how it can affect on companies image. In our research a case study was conducted and based on interviews with four respondents who all have experience working with background music throughout their careers. The study has shown that background music can be a very effective promotion tool in event marketing when it's used in the right way. Furthermore this study has shown that companies consciously use background music to enhance the experience and emotional affect the attendant through choice of music and the music can affect companies' image. Event marketing combined with background music is an effective tool for companies to generate positive associations to image and to reach their target group when right music is correctly conducted..

This thesis is about how students see their education, creativity and future based on our understanding of the concept of entrepreneurial learning. The aim is to highlight if and how this relatively new concept in the school world is rooted in pupils everyday lives. To get answers to our questions, we talked to students about their thoughts and reflections on their schooling, but also their views on how they think their future will look like. We have also examined what students associate to the concept of creativity by letting the pupils make a mind map during the interview sessions. Research and theories are talking about how to conduct school education, but despite all this knowledge the results in today´s schools drops.

Aim: This paper aims to produce a serviced office concept adjusted to Statens fastighetsverk. The concept will make SFV:s properties more attractive for renting. Method: Information has been collected from interviews with 13 different serviced office companies, one serviced office agent and eleven government authorities. Also litterateur, reports and internet have been used in gathering information.I will use following questions:¨      How is the serviced office concept designed?¨      Which customer segment should SFV direct to and what need does the segment have?¨      How shall a marketing plan look like for the concept?¨      How should a concept designed for SFV look like? Result & Conclusions: Serviced office space is a company that letting functional workspace with access to shared facilities e.g. reception, office machines, internet, phone and more.

Uppsatsen behandlar sponsorrelationens händelseförlopp ifrån eventets perspektiv. Ifrån matchning, via avtalsförhandling till aktivering av sponsorskapet. Hur eventets image, identitet påverkas av sponsorernas varumärke diskuteras.Det empiriska materialet har samlats in via semistrukturerade telefonintervjuer med respondenterna..

The process of producing a video game is one that goes through a number of phasesduring the span of the entire production. One of these phases is the concept design phase,which is part of the pre-production. This phase is an important aspect of the productionas it is where all the different parts and ideas concerning the game are brought togetherto define what the game is going to be. Though a clearly important part of the videogame production surprisingly little research have been done on the subject of conceptdesign. This thesis presents what place concept design has in the overall game productionand how the design process is handled.

Uppsatsens syfte är att analysera om det finns en medvetenhet om regional identitet och image inom regionen Satakunta, samt om åsikterna om utformningen av den regionala identiteten och imagen är konkretiserade, eller inte. Utifrån en studie av Jazzmusikfestivalen i Björneborg undersöks detta. I och med det diskuterar författaren huruvida evenemang har en roll i skapandet av en attraktiv och konkurrenskraftig region. Syftet är också att undersöka om det finns samarbeten i regionen för att göra den attraktiv och konkurrenskraftig. För att få svar på syftet har författaren använt sig av primärdata i form av intervjuer med representanter från Björneborgs stad, Björneborg turistbyrå, Landskapsförbundet, Satakunta Tourist och Björneborg Jazzmusikfestival.

Syfte: Syftet med vår studie är att undersöka kommunikationens betydelse för samspelet mellan identitet och image och hur detta uppfattas av ledning, medarbetare, kunder och agenter.Referensram: Vi har i denna studie beskrivit vad identitet är utifrån bland annat Balmer och Greysers (2002) teori om multipla identiteter. Vidare tillämpas teorier kring intern kommunikation och intern marknadsföring för att belysa deras betydelser för den interna bilden. Utöver denna interna bild beskriver vi även vad image är och vilken betydelse den integrerade marknadskommunikationen har för dess uppfattning.Empiri: Vår empiri baseras på en semi-strukturerad intervju med en person ur ASMs ledningsgrupp samt enkätstudier med medarbetare, kunder och agenter. Vi har även studerat företagets hemsida.Slutsats: Vi kommer fram till att ASMs identitet överensstämmer med ASMs image. Företaget har en väl fungerande extern kommunikation, men uppvisar interna brister i kommunikationen..

Dagens teknologiska och samha?lleliga utveckling har fo?ra?ndrat organisationens plattform och sa?tt att kommunicera. Dessa fo?ra?ndringar har gjort att vissa komponenter som begreppet varuma?rke har blivit allt viktigare och fa?tt mer uppma?rksamhet av organisationer och inom medie- och kommunikationsomra?det. Fo?r att ett varuma?rke ska ha ett va?rde ma?ste begreppen image och profil sta?mma o?verens med varandra, det go?r dessa begrepp lika viktiga som hela varuma?rkesbegreppet.

Syfte: Syftet med arbetet är att studera Thysells identitet och image för att identifiera eventuella gap i överensstämmelsen mellan dessa begrepp. Vi vill vidare beskriva hur företaget genom positionering kan föra identitet och image närmare varandra. Detta är en förutsättning för att få nöjda och lojala kunder samt förbättra företagets lönsamhet. Metod: Genom att konstruera en lönsamhetskedja, bestående av begreppen identitet, image, kundnöjdhet, kundlojalitet och lönsamhet, gör vi det teoretiskt troligt att god överensstämmelse mellan identitet och image är en viktig del för att ett företag ska kunna öka sin lönsamhet. Vi applicerar kedjans två första begrepp på fallföretaget Thysells.

School and education are topics that are frequent in Swedish media. The intention of this essay has therefore been to investigate the image of teachers and their profession in Swedish daily press. The overall aim has been to analyze how teachers are portrayed in the debate that followed the TV-show Klass 9A, and by that find how the debate defines the concept of a good teacher. The representation that was found was then compared to earlier studies. The series was shown on Swedish television between January and March 2011.26 articles were chosen and the ambition was to have various perspectives represented, such as different voices and also papers from different areas of the country.

Arbetet har för avsikt att utreda möjligheter och hinder som finns vad gäller profilering i Kalmar stad, samt vilka faktorer som påverkar och vad det kan ha för konsekvenser. Undersökning och kartläggning av profilering har gjorts för att avgöra hur Kalmar arbetar aktivt med stadens image, evenemang och varumärke. Huvudfokus i arbetet kretsar kring nyckelord som profilering, destinationsutveckling, image och evenemang som alla binds samman för att utmynna i arbetets syfte.Arbetet grundas i en deduktiv ansats med en kvalitativ studie i form av semistrukturerade intervjuer. Appliceringen av tidigare forskning på lokal nivå med Kalmar som huvudfokus har genom betydande respondenter inom ämnet möjliggjort prövningen mot tidigare forskning för att uppnå ett resultat som ligger linje med arbetets syfte..

In recent years it has become way more important for organizations to use their brand to market themselves as an employer. In a market where organizations are competing for labor it has been known that the brand can make it possible for organizations to differentiate themselves as unique and attractive place of work. The concept is called Employer Branding and if an organization wants to suceed they have to have a clear and defined structure. The concept is well known among private organizations and not as common with the public sector. The purpose of this study was to examine how a small municipality in northern Sweden is working to be an attractive employer.

This report presents a thesis project conducted by two students at Mälardalens högskola. The project covers 15 points in industrial design and was conducted during April to June 2014. The principal of the thesis works at Plastic Produkter. The assignment was to develop equipment for an effective way to dose, mix silicon, fill a special designed plastic bag and then seal it. The bag is then formed into a breast model.When a customer for various reasons decides to do a breast augmentation or a breast reconstruction, there may be doubt or uncertainty about the result.

Title: Images of Sweden in ItalyNumber of pages: 5252 (589 including enclosures)Author: Oskar GustafssonTutor: Martin NilssonCourse: Political Science C level ? Bachelor?s ThesisPeriod: Spring term 2010University: School of Social SciencesLinnaeus UniversityPurpose/Aim: The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians.Method: The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians.Main results: On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics.Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy..