Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex.

Carl Gustav von Brinkman was born in Nacka, Sweden 1764 but in his eleventh year he was sent away by his father to the Herrnhuter school in Niesky to become a missionary. Brinkman developed other plans. The experience of the school as a place that censured his thoughts and hindered his development, took an early start and grew stronger. He tried to convince his teachers in the congregation that they should allow him to attend the university in Halle, but they wanted his father to decide. His father then threatened to exclude him from the family if he went to Halle.

AbstractThis essay begins with a presentation of the complex set of problems which relate to the interaction between freedom of speech and the ban against discrimination based on a person's race, the colour of their skin or ethnic origin, confession of faith or sexual preference (BrB 16:8, incitement to racial hatred). Can conflicts arise between freedom of speech and the ban against discrimination? To shed light on this question, we have chosen to look at the issue from a new perspective. This perspective is based on the new challenges faced by Swedish society as a result of the changed composition of our population, our membership in the EU and our acknowledgment of certain international conventions concerning human rights.Fifty years ago our population almost solely comprised of ?native Swedes?.

The population growth and urbanisation in low-income countries bring issues of poor living standards and miserable sanitation conditions onto the agenda. If well-functioning waste management systems were developed, this could master some of the problems. The already existing local informal waste handling system that is common in many low-income countries, needs to be developed with proper sorting and composting solutions to decrease the environmental burden and improve the overall situation in the dense cities. This master?s thesis project is performed with the intention of developing functional decentralised waste management units in the city of Pune, India.

Den här studien behandlar fenomenet sociala medier med inriktning på att öka trafik till detaljhandelns webbaserade sidor för att skapa relationer, bygga varumärke och öka försäljning.Idag står företag inför en ny utmaning när det gäller marknadsföring. På några få år har internethandeln exploderat och med det företagens sätt att marknadsföra sig virtuellt. Sedan början av 2000-talet har en ny kanal för att sända ut marknadsföringsmässiga budskap till kunderna uppstått, de sociala medierna. Ett exempel på en av dessa är Facebook vars användarantal bara stiger år för år och i dagsläget har fler än 6 av 10 svenskar en personprofil på Facebook.Varje kanal för kommunikation har sina egenskaper och med det givna referensramar för företagen att arbeta med och skapa verktyg för. Då sociala medier fortfarande är ett ganska nytt fenomen anser vi att problematiken ligger i att många företag inte har hittat det ultimata användningssättet för kanalen.

In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.

I företag som bygger komplexa produkter mot kundorder läggs ofta en större del av tillverkningen ut på underleverantörer för att företaget ska vara flexibelt och snabbt svara på marknadsförändringar. Företag i dessa kundorderstyrda försörjningskedjor låter då underleverantörer konstruera komponenterna efter underleverantörens egen expertis genom att endast ge riktlinjer för hur komponenterna ska se ut vid inköp av komponenter och system. Detta leder till att komponentinformation som tidigare varit det köpande företagets istället hamnar hos underleverantören. Studien bygger på intervjuer genomförda med personer i hela flödet, från konstruktionsstadiet till överlämning till kund. Även felrapporter samt annan sekundär data har använts för att verifiera intervjuinformationen.

Utifrån tidigare forskning om och utvärderingar av musikämnets ställning i lärarutbildningen är syftet med förestående uppsats att ytterligare belysa musikämnets situation i den svenska lärarutbildningen såsom den manifesterar sig i kursplanerna på högskolor och universitet. Föremål för analys är samtliga lärarutbildningars kursplaner i det allmänna utbildningsområdet (AUO), som tillsammans med den nationella kursplanen i musik (Kp2000) utgör underlag för besvarandet av forskningsfrågan ?På vilket sätt förbereds lärarstudenter för musikundervisning enligt Kp2000??. Ur ett hermeneutiskt perspektiv genomförs analysen baserad på fyra sökord; ?Musik?, ?Estetik?, ?Musisk? samt ?Konstnärlig?, ord hämtade ur den presenterade kontexten kring analysobjekten.

We would like to gain a more in depth knowledge of whether the modern orientations both within corporate governance and control philosophy lay the foundation for enterprises? more sustainable success. These both modern orientations are increasingly focusing on the importance of enterprises? setting of goals and visions on the basis of stake holders? interests and the employees? more active engagement in and motivation for the goal achievement. Despite these common inherent characteristics, it is not evident from current scientific debate how such integration actually emerges in the control philosophies of the enterprises.

The purpose of this master thesis is to investigate the influencing factors on the businesspotential of products with health claims, using PrimaLiv as an example. And togive recommendations on how a dairy producer, which is present in the Swedishmarket, could improve the sales rates of products with health claims. We have chosento put a main focus on the consumer, as he or she determines the business potential.This is an unusual approach since most studies cover the producer?s perspective. Wethereby wish to contribute with new knowledge on the area in question.

The population growth and urbanisation in low-income countries bring issues of poor living standards and miserable sanitation conditions onto the agenda. If well-functioning waste management systems were developed, this could master some of the problems. The already existing local informal waste handling system that is common in many low-income countries, needs to be developed with proper sorting and composting solutions to decrease the environmental burden and improve the overall situation in the dense cities. This master?s thesis project is performed with the intention of developing functional decentralised waste management units in the city of Pune, India.

We would like to gain a more in depth knowledge of whether the modern orientations both within corporate governance and control philosophy lay the foundation for enterprises? more sustainable success. These both modern orientations are increasingly focusing on the importance of enterprises? setting of goals and visions on the basis of stake holders? interests and the employees? more active engagement in and motivation for the goal achievement. Despite these common inherent characteristics, it is not evident from current scientific debate how such integration actually emerges in the control philosophies of the enterprises.

Outdoor advertising is not very often discussed within city planning even though the commercial messages occupy much of public space. The advertising signs affects not only the physical environment but also social life. In this report I would like to acknowledge and question the presence of advertising in our everyday environment. Outdoor advertising is not a new phenomena, technical progress however, results constantly in new expansions in the environment. Today advertising occurs in all sorts of shapes in the cities, both as free standing signs and as signs attached to facades, incorporated in city furniture such as bus shelters and on vehicles moving along the city streets. Grouping advertising into two categories; local and national, reveals that the different categories have different impact on public space.

Background: According to many authorities Trademark consideration will within the companies become all more prioritized objectives for competitive advantage and a strong organisational structure.Trade marking is becoming an important tool, not only Production oriented companies apply this on their products or services whereas it is today spread in many different sectors.Problems: On the basis of theoretical and empirical studies, we will try to see how a trademark is built up.This will guide us to our questions at issue:? How has the actual process for HTF been in order to strengthen and to build up their trademark, how have they achieved this in practice?? What are the underlying criteria?s to for this work and what role has the consultant company BMN in the actual process?Aim: The authors have for intention to create an understanding on why there is interesting for a trade union organisation like HTF to carry out a trademark development investment. A further understanding will be to highlighting a strong trademark's advantages and possible disadvantages.Results: As a trade union organisation where the relationship to the members and the potential members is becoming all more important is the interesting to highlight their trademark clear and in addition to that contribute to building and establishing strong relationships. on the basis of this study we can state that it is now one of the most important support activities that as a trade unions to highlight its core values through trademark. As a trade union, one can to a large extent work with and to apply the market the economic mocks-up for trademark build up.The most important aspect is that we can state , in the future developed to concentrate more on communication, positioning, segmentation and diversification, which the trademark act as intermediary.

I mitt arbete undersöker jag tre personers upplevelse av vad rytmik och musikterapi är. Jag bad dem också jämföra rytmik och musikterapi för att hitta likheter och skillnader. Jag har läst om Émile Jaques-Dalcroze, som anses vara rytmikens grundare. Jag drar också paralleller till Howard Gardner och John Dewey. För att få en djupare förståelse av vad musikterapi är har jag läst bland annat Even Ruuds ?Varma ögonblick?, och Anita Granbergs ?Tre svenska utbildningar i musikterapi?.