Risk-based sampling program of microorganisms in the water source in northern SwedenAfter several disease outbreaks caused by parasites in the drinking water during the last years, it is more essential than ever to insure that the water supply companies have enough barriers to counteract the presence of microorganisms in the outgoing water. It is also discussed whether climate changes such as increased precipitation can have a connection to the increased cases of parasites in water sources. The water source at Gäddvik is Luleå municipality?s largest and provides drinking water to 64 500 of Luleå?s 74 000 inhabitants. The investigation of microorganisms in the water source, especially in the Lule River has not been as prioritized as the sampling of chemical parameters.

It has been proposed that pidgin languages are similar in their marking of tense and aspect. This study wishes to answer three questions: 1) are there similarities in the marking of tense and aspect in pidgins, 2) are there similarities between the source languages and the pidgins they result in, and 3) does the development of tense aspect marking in pidgins follow the general patterns of grammaticalisation observed in other languages. Two quite different approaches are used to analyse the languages. Firstly the concept of grams is used, that is, a representation of a grammatical category in a specific language, e.g. the perfect in Swedish.

Nine out of ten larger companies have an intranet today which is supposed to improve the communication withinthe company and save money. A great part of these intranets were established in the beginning of the 1990?swithout giving any thought to the users and their needs. How does the communication inside the corporationslook like when the intranets that are supposed to be the source for every information request, aren?t usable? Whatother sources do the users use and how much?The aim of this master thesis is to examine information source selection at a specific company.

This essay is an ideographic study over the capacity of high school students to use the Internet with source criticism, and their attitudes towards this media. It?s a qualitative study whose main purpose is to seek out how the students reflect upon the problems facing them when searching facts and information over the internet.The focus group is six 18 year old high school students, who are studying in a normal sized town in the middle of Sweden, and are about to finish their studies in the program for social sciences. The study was made through interviews, one on one with the students,The results of the analysis have shown that even if students not necessarily use a pre meditated method when searching for information over the internet, they do have a basic understanding of the matter, especially concerning the nature of the source, who published it and why. Not all students made any thorough comparison with other, already established media, such as TV or books, but the analysis made it clear that they more or less deliberately saw the established media as more trustworthy in general.

My purpose for this essay is to examine what factors are considered to have high influence on motivation to study and what measures can be taken to enhance student?s motivation to study from a student perspective. The main source of theory for this study has been the classification of motivational factors that has been based on Herzberg?s twofactortheory with complementary theoretical sources. The study is based around two research methods, one survey together with complementary student interviews. The empirical material consists of 118 completed surveys together with nine student interviews. The study?s results have found that students find the main source of rising motivational level originates from the professional role of the teacher. Additionally the students find the main source of subsiding motivational level originate from rising level of stress and uninspiring teachers.

Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

How does the visitor experience the message and symbolism in an archaeological exhibition?Can they notice hidden elements in the exhibition and what decides if they see it or not?In my work I studied these things by making an investigation among exhibition visitors thathave much or none knowledge about archaeology and history. I wished to see how well theycan notice this and if knowledge is important for the understanding of the message and thesymbols. The case study takes place at the exhibition Metropolis at Kulturen in Lund, wherethe history behind and about the Medieval town of Lund is shown.My results show that the possibility for understanding the messages and symbolism exist, butthe chances to do so increase with knowledge.My goal was also try to give some guidelines for exhibition which will improve presentationof the exhibition. To express it shortly this include knowledge, self-awareness and to makevisitor´s studies.My paper also discuss related things: how exhibitions are made, the visitor, the society versusthe museum, the new growing trend towards the museum as a great experience, the changeswithin the museum world and how this affect the future of the archaeological museum..

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

Movies can be a source to enjoyment, cultural enrichment and relaxation. But movies are also filled with messages and subtext, that effects the one who watches the movie. One of the effects are the reproducing of stereotypes and racism. This essay concentrates on the five best grossing science fiction movies in Sweden between the years 2009 ? 2014.

This study focuses on trying to understand the attitudes of people born in the 1940?s concerning their view on social media. This 1940?s group has been growing on the social networks such as Facebook, but their usage is not active. Therefore, the purpose of this report is to understand in what way they are affected by the using of these platforms.

This case study's aim was to strengthen the state of knowledge about how horticultural companies in Sweden used railway transports between 1900s and the 1950s. Economic theories and a micro-historical perspective have been used to analyze the collected source material, and to describe Lindehult's market garden. The investigation is based on document analyzes, qualitative interviews, archive studies and literature studies to evaluate the sources' information through a source pluralistic method. The work has been based on historical source material in the form of payment vouchers, giving an insight into how the company's products were transported by rail across Sweden. Sture Hjalmarsson's diary and interviews have described the case and events that affected the company internally.

Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

The main purpose of this master thesis is to examine how high school students think when they independently are evaluating information for a school assignment. We examine what types of sources they use, and what their reasons are. Besides that we also examine what sorts of criteria they use when evaluating if a source is usable, and if there are any other factors that can have an influence for their choice of material. We have done a qualitative study with 23 students, where the students wrote down their answers in a questionnaire containing wide open questions. We have created our own tool for analysing the material by extracting the most general things in our chapter of earlier research, concerning the three questions which our study is based on.

  The study aims to gain a better understanding and explore how a selected group (receivers) perceive two elected advertising images from Indiska and Vila and then compare their opinions to what Indiska and Vila themselves want to communicate. We base the study on theories of encoding / decoding, which deals with how the companies charge their advertising images with values and how recipients decodes these values.A qualitative study was carried out based on analytical induction (planning, collection and analysis). Through the analytical method of induction, we created categories based on the collected data and put them in relation to each other. The result showed that the overall impression of the images' and the context are of great importance for how our respondents perceive the advertising images. The overall impressions convey emotion that reinforces the expression and the message.