User education is an important aspect of university libraries' service to its users. This Masters' Thesis is about online user education. The aim of this study is to analyse five Swedish online user courses in relation to information literacy and learning theory. The web-sites were explored through textual analyses to find how concepts of information literacy and learning theory are expressed. The theoretical framework is based on Carol C Kuhlthau's three levels of user education, Paul Ramsden's three theories of teaching in higher education and Christine Bruce's different aspects of information literacy.

The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.

The aim of this project was to develop a product which gives one or more objects of daily use an additional function. Thru the creativity of children the object shall transform into a new source for play for pre-school children.The purpose of this work was to research how fantasy and free play of children could be enhanced. I wanted to know how I can motivate children to use their fantasy transforming objects into new sources for play.This was achieved by means of developing a number of different prototypes which I tested in Kindergarden. My observations lead to the development of a cloth-wrap for the chair which provides the required source for ongoing role-play. The chair suddenly transforms into a new landscape and multi-purpose object where children?s fantasy is stimulated and creative play is supported..

This essay aims to investigate a rare method of marking up timber before hewing it. The method for marking up timber is by eyesight, where visual judgment and the use of a broad axe are the tools employed. The broad axe is driven through the bark and exposes the inner bark in a straight line. The method is described by a craftsperson dating back to the 1930s. There is a lack of information regarding the method.

Tissue factor (TF), a 47 kDa glycoprotein, is the initiator of the extrinsic pathway of blood coagulation and consequently of the upmost importance when damage to blood vessel occurs. The source of TF in circulation has been investigated. However, the source of TF is still not clear. One theory is that platelets express and increases the expression of TF after stimulation and the aim of our report was to investigate whether platelets really are a source for TF in circulation.Using specific primers for TF mRNA, platelets in plasma from healthy volunteers and from patients suffering from cardiac infarction were analyzed by using real-time polymerase chain reaction (PCR). Gel electrophoresis was performed after amplification of TF mRNA to verify the results.The samples were negative for TF when using real-time PCR and the few positive all had cycle threshold (Ct) values above 35.

Advertisement is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term marketing and observe advertising as a part of the complete marketing. We have two main focuses with this qualitative research and the first one of these is to analyse the changes in advertising when considering style, message and characteristics. The advertiser has a wide range of tools that he or she can use to make commercials follow the trends and changes in society.

The aim of this study is to examine how the Swedish writer Aurora Ljungstedt describes relations and desire in her En jägares historier, and what political message she tries to send her audience through that description.I have applied Eve Kosofsky Sedgwick?s theory of erotic triangles to the relationships in En jägares historier and found that they are structured in the way Sedgwick describes. The structure works to uphold and, when needed, re-establish patriarchal order in the book. Most female characters in En jägares historier are ? also in line with Sedgwick?s theory ? no more than articles of trade between men.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

This study you are about to read have two investigated areas concerning the need ofsources in terms of architectural historys terminology. The investigation is based on aquestionnaire study.The first aim of this study is to describe the intergrated conservations professionalqualifications in the subject. In what condition are the knowledge of them who recentlypassed the examination, what needs do the professionals have, what kind of sources duthey use in fields and are they satisfied with the amount of sources?The second aim of the study is to find out if there are any place for developing a newsource at the market? If it is, how can a new source include the informed needs?The study came up with several needs pointed out by the professionals in the field.These needs are the groundwork of a new source that the study introduce, aarchitectural glossary of terms, made of illustrations! The point is that the new idea ofglossary will meet the needs of today, rationalise the work and improve the knowledge inthe subject..

This work is meant to contribute to the research of adaptation studies by focusing on a special case: the transformation of a fictional diary into a movie. In order to sustain the form of the literary source the adaptation to movie requires certain strategies. Först of all, the diary genre is characterized by a one-dimensional narration. Second, diaries only supply a few written dialogues, hence this "void" has to be compensated and filled by media specific measures. Third, the investigated diary is a story of individualization and emancipation of a single woman.

In order to decrease the disturbance from a cable testing equipment, the company Ericsson Network Technologies in Falun determined to design a new series resonant test system with a lower frequency. The new equipment is of series resonant type with a system frequency of 500 Hz. This equipment consists of an inductor, a capacitor and a voltage source. The voltage source is the same as the old one, the cable acts as the capacitor but the inductor has to be designed especially for the new equipment. In this thesis work several air coil inductor types were examined.

This study is about language use in text messaging. In this study there are 338 text messages: 206 of them written by girls and 132 written by boys. The informants in the study are 16 years old and they live in the countryside on the outskirts of a small town in southern Sweden. The purpose of this study was to investigate characteristic linguistic features in the messages, in order to determine what significant meaning an emoticon such as a smiley brings to a text and further, to explore what speech acts smileys occur in.The results show that the language in the messages is a mix of spoken and written language. The characteristic features that were found in the messages were short sentences, onomatopoetic expressions, words written in capital letters, English expressions and use of smileys.

Aligning parallell terms in a parallell corpus can be done by aligning all words and phrases in the corpus and then performing term extraction on the aligned set of word pairs. Alternatively, term extraction in the source and target text can be made separately and then the resulting term candidates can be aligned, forming aligned parallell terms. This thesis describes an implementation of a word aligner that is applied on extracted term candidates in both the source and the target texts. The term aligner uses statistical measures, the tool Giza++ and heuristics in the search for alignments. The evaluation reveals that the best results are obtained when the term alignment relies heavily on the Giza++ tool and Levenshtein heuristic..