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1503 Uppsatser om Message source - Sida 5 av 101

Finrummets reklam : Appropriation av konstverk i annonser

The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.

Riktlinjer för riktlinjer : En studie i att utforma riktlinjer för presentationsteknik för anställda inom en organisation.

Many workplaces around the world use some kind of presentation software as an aid during presentations. At Westinghouse Fuel Service in Västerås they experienced that they didn´t know how to use this medium to its fullest extent. They wanted to increase awareness of presentation skills with PowerPoint among the employees, to improve their internal and external communication. A desire they are certainly not alone to have in the working life.My research studied how to design guidelines for the use of presentation software, so the users can easily absorb the message and find motivation to use the guidelines. In order to adapt the guidelines to their users, and thus create major opportunities for them to absorb the message, I based my study on the concepts legibility, readability and reading value.

Sverigedemokraterna - En retorisk studie

The Sweden democrats are a political party that has had a time of success duringthe last year. However many people believe them to be a racist party, in contrastto how they view themselves and their political message. How is it possible thatthe views of the same party differ to this extent, it seems to be a large ambiguityin their message. Rhetoric is a tool that everybody uses in some way or anotherand can be crucial to how a political party is perceived by people. Can thereforethe use of rhetoric be a factor that has contributed to the different perception of theparty and if so, in which way?With the help of theories such as semiotics, classical rhetoric and antiestablishmentstrategy, different texts, such as motions, and pictures published bythe Sweden democrats can be analyzed to find ways they use rhetoric.In the analysis it was obvious that they used rhetoric, even though therhetorical quality differed between the leading persons in the party and the peoplewho represented the Sweden democrats in the local government.

Översättning enligt normer : En kommenterad översättning av en IT-text

This thesis is comprised of an annotated translation of an English IT-text into Swedish. The source text is the installation manual for the software SDL Trados Studio 2014 and the thesis also contains a text analysis of the source text. The goal of the translation has been to use norms in the target culture and thus move the translation toward acceptability. The thesis therefore discusses norms based on Toury's (1995) framework.The thesis also contains an empirical study of the translation of three different IT-texts. The study shows that, when it comes to the specific norms investigated in the study, Swedish translations of IT-texts are guided by norms in both the source culture and the target culture..

En vältränad och hälsosam kropp - eller bara en täckmantel för vad det egentligen handlar om? : En innehållsanalys av träningstidningarna Body och Fitness

The aim with this Essay is to examine the two most read magazines in Sweden covering the areas of exercising, fitness, bodybuilding, diets and ?wellness? ?Fitness and Body. Fitness?s target group is predominantly woman, while Body is almost exclusively read by men. The analysis is first done quantitatively, by systematically categorising the contents of the magazines.

Främlingsfientlighetens politisering : En fallstudie av Sverigedemokraterna

The purpose with this essay is to investigate Swedish political parties who have had or has a restrictive immigration policy containing opinions, that can be classified as xenophobic, and their history and development as a party. The focus in this essay is centred on the politicization that the parties Ny demokrati and Sverigedemokraterna have gone through and the mobilization they have reached. The material that will be handled in this matter are mainly the parties? political programs that have been published in various forms, but these will be supplemented with secondary sources in the form of previous research, reviews by journalists and other literature. The result have shown that the development from 1970 ? 1980´s to today considering these type of organizations is that they have changed in their appearance, in the matter of how they convey their message, and the actual appearance of the party members more than the message itself.

Open source site survey-mjukvara : utvärdering av stöd för att bygga trådlösa nätverk

Målet med detta arbete är att utveckla och utvärdera ett shadergrafsystem med stöd för ?era shaderspråk. Fokus ligger på implementationen av en prototyp och hur dess delar fungerar. Prototypen utvärderas med hjälp av ett par experiment för att se hur användbart systemet för datorspel. Experimenten visar att systemet kan användas istället för traditionellt handskrivna shaders och på så vis avlasta programmerare och ge mer kontroll till gra?ker..

Hälsa mellan raderna : en källkritisk studie av svenska hälsomagasin

This is a study about source criticism in Swedish health magazines in 2014 which is based on Torsten Thuréns positivist philosophy of science and formulations about source criticism. The thesis was based on the hypothesis that the Swedish health magazines are inadequate in their source-critical approach. To prove or disprove the hypothesis a quantitative content analysis of one hundred articles was made. The quantitative content analysis was based on twelve variables and the results showed that the hypothesis to some extent was true. The magazines reported their sources in most cases, but the majority of the sources consisted of various authorities such as doctors, psychologists, and personal trainers.

Mässa tur och retur : En intervjustude, enkät och observation

This paper deals with the question of why companies choose to go on trade fairs and exhibition examines how the media works. The essay's main focus is on stand contractors and why those hired to produce other company stands. The study is based on three interviews, a visit to a trade fair and a questionnaire survey. Together with the relevant literature is given a clear picture of how companies are thinking in their choice of attending the fairs, but also why stand contractors are involved in the process. We concluded that some companies do not know why they participate in fairs and many feel compelled to contribute to not be forgotten in the market.

VeckoRevyn ? din bästa vän i vått och torrt? : En kvalitativ undersökning om innehåll och tilltalssätt i VeckoRevyn.

?VeckoRevyn ? your best friend in good times and bad?? is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message reach the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence.

MATSVINN FÖRSVINN - En kvantitativ studie om hur ett CSR-argument kan involvera konsumenten i kampen mot matsvinn i butik

Every year 67000 tons of food is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire.

Servostyrning med binaural ljudlokalisering

People are usually directed towards each other in conversations, to make it easier to hear what is being said. Algorithms for voice and speech recognition works in a similar way, regarding the microphone direction towards the sound source. In this thesis in electronics has therefore a servo control with binaural sound localization been implemented on a microcontroller connected to two microphones.When people perceive sound, the brain can estimate the sound source direction by comparing the time taken by the sound reaching one ear to the other [1]. The difference in time is called the interaural time difference, and can be calculated using various techniques. An exploratory comparison between the techniques cross-correlation and cross-spectrum analysis was carried out before implementation.

Psalmen - en väg till enkelhet och skönhet. En studie av psalmers betydelse idag

Title: Hymns - a way to simplicity and beauty. The purpose of this paper is to study what makes hymns appreciated. In a questionnaire, 42 individuals responded to questions concerning lyrics, music, the hymn as a whole, their personal relationship to hymns and their church commitment. They also stated their gender and age. My aim has been to discover whether there are similarities and differences in the given responses and to study the influence of church connections and gender.

Radio Totalnormal ? erfarenheter av att göra närradio : Människor med egen erfarenhet av psykisk ohälsa ger sina perspektiv

This is a qualitative study with the aim of getting better knowledge and understanding of how people with mental illness experience having access to a public communication channel. The study builds upon qualitative interviews with four participants of a radio project called Radio Totalnormal (RTN). RTN is a community radio station where people with mental illness do radio. The study focuses on how the respondents describe the participation in the project and how it has affected their self-image. The analysis uses the concept of empowerment and four social psychological concepts: social responsivity, asocial non-responsivity, abstract sociability and concrete sociability.

Med samtidsperspektiv på äldre konst : en fallstudie av utställningen "Queer: begär, makt och identitet"

The aim of this essay is to study how older art can be used to illustrate our contemporary society with a critical view and also to contribute to the discussion of for what reason we keep our public collections.My essay is based on a case study of the 2008 summer exhibition ?Queer: desire, power and identity? at Nationalmuseum. The exhibition used art from different eras to show how the ideals, norms of gender, and how the symbols for power have changed throughout history. It also reveals how certain art or artists have been excluded from art history due to their sexual orientation.This study is based on three questions:-          How can older art be used to illustrate a to our society contemporary theme?-          How can a public museum make an exhibition with a clear and active message?-          How can a clear and potentially sensitive message be shown without risking to be provocative towards either the visitors or the person(s) it is about.My material is based on the exhibition, the work material from the museum, protocols, photographs, exhibition texts, and interviews with the creators of the exhibition.

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