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6509 Uppsatser om Message design - Sida 11 av 434
Att påverka en samhällsdebatt : En retorisk studie av organisationen Ruter Dams strategiska kommunikation
Det har aldrig varit så lätt att uttrycka sin åsikt och samtidigt så svårt att faktiskt göra sin röst hörd som det är idag. För att nå ut med sin åsikt måste man uttrycka sig på rätt sätt och i rätt forum. Den här uppsatsen granskar hur man kan påverka en samhällsdebatt genom strategisk kommunikation och uppnå en förändring som kommer från publiken man riktar sig till. Uppsatsen sammanför retorik med strategisk kommunikation och undersöker specifikt hur organisationen Ruter Dam arbetar för att påverka jämställdhet inom svenskt näringsliv. Analysen åskådliggör hur Ruter Dam arbetar mot ett jämställt näringsliv med utgångspunkt i den retoriska situationen, publiker, core message och stakeholders.
Den offentliga platsens exkluderande och inkluderande förmåga : utifrån fysiska element på Gustav Adolfs torg i Malmö
Offentliga platser har i uppgift att vara öppna för allmänheten, men ändå har exkluderande design givits större utrymme på offentliga platser världen över och så även i Sverige. I uppsatsen undersöktes exkluderande och inkluderande design genom en kvalitativ fallstudie bestående av en inventering och ett flertal observationer vid Gustav Adolfs torg i Malmö. Observationerna genomfördes utifrån element som är vanligt förekommande på offentliga platser, vilka utgjordes av bänk, mur, toalett och fontän. Undersökningen resulterade i hur dessa element används och av vem. Resultatet från fallstudien utgjorde underlag för en kritisk diskussion som lyfter frågan kring vad exkluderande och inkluderande design är, i de aktuella fall fenomenet förekommer samt vad konsekvenserna blir med att använda den här typen av utformning på offentliga platser.
Re-design på uppdrag av Spotify : Framtagning av designförslag för ny visningsvy för internprogram baserat på kontextuella intervjuer
Spotify is a music service that offers on-demand streaming and is available in several countries worldwide. As the company and the interest for it grows, more and more parties are involved and those involved, including the record labels want to control and get an overview of their products. They want to be able to see, for example, when a product is available on Spotify and in which countries.Spotify is in May 2013 in process of developing a to be used by administrators on Spotify in order to meet the record labels with the information requested. The new software intends being used by administrators but also by the record labels so that they will be able to overview their products availability.We were asked by one of the developers to conduct user interviews and tests to result in a design proposal on how the display page of information about a product could be visualized more clearly so that it suits both record labels and employees at Spotify. The results of our contextual interviews were translated into a prototype with two display pages.
Säker grannupptäck i IPv6
The IPv6 protocol offers with some new functions, one of them is auto configuration. With auto configuration it is possible for nodes, i.e. hosts and routers, for automatically associated with IPv6 addresses without manual configuration. Auto configuration it is another protocol as it uses Neighbor Discovery protocol (ND) messages (ND is mandatory in the IPv6 stack). The main purpose of ND is that nodes can discover other nodes on the local link, perform address resolution, check that addresses are unique, and check the reachability with active nodes.There are exactly the same vulnerabilities of IPv6 as IPv4 and is now exception, ND if not properly secured.
Utveckling av Jönköpings Sportdansklubbs webbplats
It has become more important how to communicate via the Internet. It is necessary to highlight interesting features and to capture the visitors interest. Members of Jönköping Sport dance club (JSDK) were not quite satisfied with their website. The purpose of this study was therefore to create a design for a website which met the demands made by the members and also appealed to other visitors..
"Halfpipe Active Channel"- developing a secure communications protocol
With the advent of powerful multimedia capable mobile phones, the market for mobile services is flourishing. Zenterio AB's Halfpipe Active Desktop is a complete distributed mobile service platform a with a powerful server and platform-independent client. The communication between the client and server takes place over a GPRS-capable mobile network. The purpose of this thesis is to develop a secure communications protocol for use between the Halfpipe Active Desktop client and server. This is done by determining requirements, analyzing candidate protocols and then by designing the final protocol.
Responsiv webbdesign : Design- och utvecklingsprocessen för skapandet av en responsiv webbsida
Denna rapport redovisar för design- och utvecklingsprocessen i byggandet av en responsiv webbsida. Webbsidan skapades för användning av den blivande spelstudion Rocket Luncher Studios. Wordpress som CMS (Content Management System) har används som innehålls-hanteringssystem för att förenkla uppdatering av webbsidan av uppdragsgivaren själva. Webbsidan är kodad utifrån Luke Wroblewskis ?mobile-first?-tänk, vilket börjar med att fokusera designen på mindre skärmar för att sedan anpassa innehållet mot större skärmstorlekar.
Signalist? Javisst!: En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.
Svensk design i MoMAs samling : en studie om samlingens samband med marknadsföringen av svensk design i USA 1930-1960
Museum of Modern Art har varit mycket tongivande för historieskrivningen och definitionen av modernismen, "the international style". Svensk modernisms mest kärnfulla period 1930-1960, representeras av 55 objekt i MoMAs arkitektur och designsamling. De svenska objekten i samlingen visar på en reception av svensk design som mest inflytelserik under 1950-talet. Årtiondet är det mest välrepresenterade, till antalet objekt räknade, men ger också den mest representativa bilden av hur svensk design marknadsfördes i USA.De mest inflytelserika tillfällena för marknadsföringen av svensk design i USA under åren 1930-1960 är enligt konstprofessor Jeff Werner (Medelvägens estetik: Sverigebilder i USA), världsutställningen i Chicago 1933, världsutställningen i New York 1939 och utställningen Design in Scandinavia 1954-1957. Knappt hälften av de representerade formgivarna i MoMAs samling fanns med under marknadsföringen ,vilket kan visa på samband mellan marknadsföringen och samlingens karaktär..
En snygg fasad är inte allt : En studie om tillit och säkerhet inom svensk e-handel
Trust is the most important thing for a webshop. The consumers must be able to feel trust to choose to submit their personal information to a webshop. In this study we examine the impact that design has on the consumers trust and confidence. We study six consumers that are engaged in e-commerce in their everyday life. By allowing these participants to be presented with two different webshops, an assessement could be made in both how much design is affecting and also which parts of the design that leads to trust and lack of trust.
Ägglocksmaskin : Produktutveckling på en maskin som hanterar ägglocken
The project has involved the development of two kinds of shooting targets in partnership with Marcus Bergkvist and Christopher Åkerblom. The project from the client was divided into two parts. This thesis discusses solutions for hands-on transport, development of tripods and an overall design. The second thesis affect resetting systems for the products.The work was done with a process and methodology based on design perspectives. This process has involved the search of relevant data which has provided the platform and opportunity for appropriate and purposeful design work.Concept development has been done using hand sketches and Photoshop, where a simple visualization of different concepts for the tripods has been produced.
Att gestalta utan plats : en redogörelse för en teambaserad gestaltningsprocess
The Landscape Architecture Program at SLU, Ultuna provide several design courses. Within these courses, students are mainly introduced to one type of design process, a
process based on the specific site and its conditions, known as Genius Loci. This report presents a course and a design methodology from Cornell University which aims to
provide students with tools for a more conceptual way of thinking about design and architecture. The design method is presented in two stages. First an introduction to the
course description and objectives.
Gapet mellan teori och praktik i pappersprototypande : en studie i diskrepans mellan det ideala arbetssättet akademin förespråkar och hur praktikern faktiskt arbetar
This study presents an alternate viewpoint to the strive to overcome the gap between research and practitioners within paper prototyping in interaction design. Earlier research identifies three aspects of this gap, which is:Practitioners being unaware of interaction design methods and theoriesPractitioners being aware, but choosing not to apply these methods and theories, due to time, budget and constraints of labourPractitioners and research having different perspective on similar design issuesOur study was done by carrying out qualitative interviews with interaction designers based on two digital design bureaus. One of the bureaus has an expressed link to research: the other has not. Our hypothesis is that the gap would manifest as a difference in work practice between the two bureaus.Our study shows that the two bureaus have similarities in work practice and that this work practice is based on scientific methods and theories, but is adapted to fit the client and/or the project. We conclude that the overcoming of the gap might not be necessary.
Förändring som styrmedel : En studie av implementering av nya rutiner på IKEA Örebro
This paper aims to study the Armenakis´ theory of readiness, "are they ready?", which consists of five key components affecting the outcome of an organizational change. In this case study, the intention is to investigate if any component is important; alternatively if it is possible to discern a pattern between components, i.e. how they correspond to each other. During the past 30 years have a research group lead by Armenakis has studied organizational change and how resistance to change can be avoided by preparing employees in the introductory phase of change. The main object for Armenakis is the question "what determines whether the employees (change recipients) adopt and support, or reject and resist a change".
Att planera, genomföra och utforma en föredömlig reklamkampanj
As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.