Traditionell marknadsföring tycks ha allt svårare att nå konsumenter. När flera vill göra sig hörda samtidigt blir det svårt att sticka ut och göra sig sedd. När någon kommer med något nytt, gör andra likadant. Ett sätt att sticka ut är genom att vara originell och ha en unik varumärkesidentitet, eftersom den är svår att kopiera. Evenemang kan också fungera som varumärken.

The purpose of this thesis was to study the functions that music have in relation to the formation of identity, and research how this fits into the music subject in the school environment in Sweden. My questions were; (1) what role does music has in the formation of identity? (2) how does gender stereotyped musical identities take form? (3) what is the problems or risks with music education in relation to formation of identity? (4) how does the curriculum for the Swedish school relate to the functions that music have in relation to the formation of identity? I have done an analysis on three writers who focuses on theories about music in relation to the development of identity, to give perspective to the individual?s music reality. The first one is the Swedish musicology professor Börje Stålhammar, the second one is the Norwegian music therapist and professor Even Ruud, and the third one is the Brittish music senior master Nicola Dibben. I have compare their thoughts and found a great unanimity in many aspects.

Stereotypic pacing is frequently observed in captive carnivores, however the underlying causes of this behaviour remain somewhat unclear. One of these possible causes are unpredictable feeding signals, which may give rise to frustration and subsequent pacing. Animal keepers at Nordens Ark had noticed that their Amur leopards had shown stereotypic pacing in connection to the passing of ATVs (All Terrain Vehicles) used by animal keepers primarly when feeding the animals in the park. The aim of this study was to investigate whether the stereotypic pacing of the two Amur leopards at Nordens Ark were affected by the introduction of a signal associated with feeding. The leopards were trained by classical conditioning to associate the sound of a siren with the delivery of food by an animal keeper.

AimThe general aim with the study was to investigate what the reasons for quitting and/or continuing with a sport are, using competitive sailing as an example.MethodsThe used method was partly a survey investigation of 20 people and partly deep interviews with 8 of the persons who responded to the survey investigation. The respondents in the investigated group are all former active sailors within the Aland Island Yacht Club. Half of the group have continued sailing actively since the optimist class and the other half have quit competitive sailing. In the survey 15 men and 5 women participated and in the deep interviews 4 men and 4 women participated. The survey covered a great age span.

Sweden?s tourism increases and new hotel opens. Since 1978 to 2011, the hotel rooms in Sweden doubled. International congresses, sports- and artistic events are a few examples of what affects the hotel industry. Sweden is seen as an attractive destination and future forecast looks to have a positive trend.

Background: Diabetes mellitus is a chronic disease that manifests as an increased level of glucose in the blood. According to the World Health Organization (WHO), 347 million people have diabetes worldwide. In year 2004, 3.4 million people died from the consequences of high blood glucose. In the Swedish population the prevalence of diabetes is estimated to 3-4 %, out of which 85-90% are Type 2. Among senior citizens a prevalence of diabetes is seen in Sweden up to 14 - 15%.

This is a final thesis on the landscape architecture program at the Swedish University of Agricultural Sciences. It is the end of five years of studies and comprises 30 ECTS. This thesis is about the camp area Sjöröd, located by Gyllebosjön (the Gyllebo Lake) on Österlen in Skåne, southern Sweden. The thesis results in plan for how the area could be used in the future. It also raises the questions; what scouting of today is, how it is to be developed for the future, what a camp is and which aims the scout movement has set up for itself and its activities. The thesis also treats what is typical for Skåne, for Österlen and for the area around Sjöröd as a starting point.

I dagens samhälle är reklam ofta förekommande. Dagens samhälle kallas ibland för ett ?upplevelsesamhälle?. Marknadsförare i upplevelsesamhället använder sig av nya metoder för att nå ut med sina budskap. En av dessa är eventmarknadsföring.

In 1513 the Florentine humanists Niccolò Machiavelli composed one of the most famous, but also ambiguously interpret, work in the history of politics, Il Principe. Machiavelli´s book The Prince revealed the true nature of politics in Italy in the beginning of the sixteenth century and gives very straightforward advice on how to act to become a successful and powerful political being. Machiavelli´s creation and insights in the reality of politics have be much discredited and condemned in its lack of moral consideration and violent nature. Still it has been read under the centuries with a fascination and eager to understand the structure of power and how to master it. My purpose with this study is to apply this Machiavellian idea of the capable prince on to the earlier research of the Swedish duke Karl, later on King Karl IX.

Laws, regulations and generally accepted accounting principles hold options on how companies should recognize revenue. Generally accepted accounting principles are determined by standard-setting bodies as the Accounting Standards Board and the Financial Supervisory Authority, which is influenced by international standard-setting bodies as the IASB. Service revenue is generally recognized when performance is completed, but there are variations in when a performance is considered complete. The different accounting options available create difficulties in comparing companies over time and between companies, which in turn creates difficulties to achieve a true and fair view. By clarifying what methods and principles in accounting for service income the unlisted companies in Sweden are using and why these differences exist, we have been able to study how the comparability and the true and fair view is affected by these differences.

Syfte: Syftet med denna uppsats ge en ökad inblick i individuell sponsring då litteraturen kring detta fortfarande är väldigt begränsad.Metod: Uppsatsen bygger på en kvalitativ ansats då vi ansåg att detta skulle ge det djup vi eftersökte för att finna svaret på hur företag resonerar kring sina sponsringsåtgärder. Vi började med att studera den tillgängliga litteratur som vi fann både i bibliotek och i databaser, för att sedan jämför dessa teorier med de tre semistrukturerade intervjuer som genomförts i empiri kapitlet. Vår avgränsning gjorde urvalet av respondentföretag väldigt limiterat, dock fann vi tillslut tre företag som passade våra preferenser väl, vilket bidrog till en ökad validitet i arbetet.Resultat & slutsats: De tre olika respondentföretagen definitioner av sponsring skiljde sig åt, dock var kärnan i deras definition densamma. Vi tror även att sponsring inte skall användas i alla sammanhang. Istället bör företag noggrant överväga vilka personer och events som varumärket vill bli förknippade med, vilket stärker företagets profilering hos deras respektive målgrupp.

Konsumentmarknaden har under de senaste åren genomgått stora förändringar till följd av denöka individualismen och det stigande mediebruset. Det är mer lönsamt att behålla befintligakunder än att söka nya kunder. En upptäckt som gett upphov till en databasdriven ochlojalitetsbyggande form av marknadsföring, vilken genomsyras av responsdrivandekommunikationen som är riktas och relevant för kunden. En av de viktigaste frågorna köpcentrenmåste hantera är hur de kan skapa kundlojalitet i dagens hårt konkurrensutsattakonsumentmarknad. Lojaliteten är en av de viktigaste faktorerna för att skapa vinstdrivandeköpcenter och används främst för att öka försäljningen hos de centrets inhyrda butiker.Syftet med vår uppsats är att undersöka och beskriva hur köpcentren arbetar för att skapa ochstärka sin kundlojalitet samt vilken form av kundkommunikation som bedrivs.

This thesis presents the results from a osteological analysis and a GIS-study aimed to examinedifferences in the located animal bones in different areas of the excavation site of Ajvde.The osteological material came from five excavated square meters on the site and was comparedwith osteological results from other researchers from different areas to create overview and try tosee differences between the areas.The GIS-study took data from all animal bone material excavated on the site, a total of about 2300kilos, and presented them in maps of spatial distribution for each layer (pictures 4, 5, 6 & appendixpicture 1) to see if there were any clusters of activity and changes between the layers. The dating ofthe culture layer and the burial field (pictures 7 & 8) were presented in maps to see if they could becorrelated with what was seen with the animal bones. Pictures of different shorelines were alsopresented (picture 9) to compare with the results that were seen in the changes of animal bones fromdifferent layers.The results of the GIS-study have shown that the activity on the site have moved over time alongthe hight differences of the land. The earlier layers show activity only on the higher elevation butlater moves down, and in the upper layers activity have been all over the excavated area. Clusters ofanimal bones were seen in the so called ?black areas? of the sites (shown in picture 2) but also otherareas contained a lot of animal bones.The results of the osteological analysis have shown that there are differences in what species arefound in different areas.

The purpose of this essay is to examine the consequences following an adaptation from literature to video game formatby comparing Alice's Adventures in Wonderland and Through the Looking Glass with American McGee's Alice and,primarily, Alice: Madness Returns. In order to answer this, aspects of both game theory and literary critique are takeninto consideration, regarding for example the narrative potential of the game medium and the gameplay's possibleresemblance with Wolfgang Iser's theory of the reading process.The analysis shows in what ways the original narrative has been altered in order to fit its new medium. Some of thebooks' main ingredients are simply retold in the games' so called information spaces, i.e. text and video sequenceswhere the otherwise playable character is not controlled. Others, instead, have undergone a ludolization or ergodizationwhere the story events are experienced as playable elements in the games' action spaces.

My essay is about me and my colleagues who have come to realize that maybe we are stuck in old habits when it comes to preschool indoor environment from a gender perspective. The insight has enabled us now face the challenge of how to deal with and move forward with gender issues and the indoor environment. The reviews between us educators differ greatly, making it difficult start of a process of change, or development, of previous work in the preschool. The difficulties of working with gender in preschool is that we do not know how teachers influence or shape the children. We educators controls many times the children, both consciously and unconsciously and sometimes benevolence tend to instead become a takeover.