It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside the box in order to come up with attention-grabbing and innovative methods to reach out to consumers. This paper aims to examine if facilities for group exercise classes at fitness centres could be a potential advertising medium due to the unexpectedness of encountering advertising in those premises.

This report is a study in voltagelevel in connection with regeneration of brake energy from the tramtype M31 in Gothenburg.In the act of braking, the tram M31 uses electrical braking where the electrical motors generates energy and if possible send it back to the overheadline, where other trams in the nearby can use this regenerated energy for its own driving force. In cases where no other energyconsumers are located in the same section, there is a resistance witch task is to convert this energy into heat. The regulation of this resistance appears to cause an increase in the voltagelevel into far too high levels.Investigations of the trams regulationequipment and its construction have been done. Further have measurements on the overheadline been performed in order to map the voltagevariations during a longer period of time.The result have been showing that the voltagelevel during regeneration often is as high as 880V-920V, more extreme values have not been observed in a large scale. The values are especially high compared to the nominal voltagelevel.

Abstrakt  Tv-branschen är en jätteindustri som styrs av ett fåtal stora sändningsnätverk. I Sverige är den största distributören Sveriges Television (SVT) och på grund av detta så är sannolikheten att personer som arbetar inom ljud i Sverige någon gång kommer att arbeta på projekt för dem väldigt hög.I min uppsats har jag utfört en Actor Network-analys av empiriska studier jag utfört på postproduktionsbolaget Europa Sound and Vision. Med hjälp av analysen vill jag undersöka vad begreppet ?god hörbarhet? består av och därmed kunna definiera uttrycket tydligare.Jag jämför sedan SVTs syn på hörbarhet med den jag fått fram genom dessa studier för att till slut ändra på den nuvarande synen och på det regelverk SVT har..

Titel: Innovate or Stagnate! ? Open innovation in manufacturing small and medium-sized businesses in Småland.The purpose of the study is that, from a leadership perspective (innovationmanagement), create a better understanding of open innovation in manufacturing small and medium-sized enterprises. The study therefore intends to contribute to the understanding of how open innovation processes leads to greater innovation in manufacturing small and medium sized businesses.We have used a qualitative research method and adopted an abductiveapproach. We made interpretations and created meaning based on our research results.Our theoretical framework is based primarily on Chesbroughs (2003) research on open innovation. Based on this model, we have selected a number of other theories, which we perceived as prerequisites for small andmedium sized companies in open innovation processes.

Companys usually have intern communication platforms where employees can gather information and communicate with eachother. These networks are not public which leads to less resources spent on development. If this network is also used as a work tool may inadequate usability decrease work effeciency. Thats why we, by using known design principles, evaluated an already existing network of this kind along with interviews and think out loud tasks for users. Four users had to do some tasks while they explained how they went through step by step to solve those. This report culminates into a couple of guidelines which can be used to create a user friendly network. The problems that prevented users to feel in control when working resulted in the following guidelines: Create shortcuts of frequently used functions.

Author Cocitation Analysis (ACA), multidimensional scaling (MDS) and Social Network Analysis (SNA), has been used to analyze and visualize the invisible college of the journal European Union Politics. The concept invisible college was first introduced in the fifteenth century, through the creation of the ?the Royal Society of London?, and it was reintroduced in the 1960:ies and the 1970:ies by scholars such as Price and Crane. It is said to have been interpreted in as many ways as there are authors who have used it. Here it has been used synonymously with the term citation network.

The aim in the study is to search for a deeper understanding of how parents experience a neurological diagnose of the child and how this affects the parenthood. Parenthood was seen in a systemtheoretical perspective as a social construction. The narrative method was used in two lifestory parentinterviews. The analysis was made from parenthood. The result formed stories about parenthood with children having neuropsyciatric functional disability who even came to be a woman?s struggle.

Purpose:mental illness and the effect it has on individuals social network and relationships, and vice versa.The purpose of this study is to shed light on the rarely mentioned subject of severe Method:analysis was performed on a total of 15 interviews, which consists of three individuals with severe mental illness. The focus of the study was the subjects? description of the social network, excluding clinicians and other professionals.This study is inspired and conducted in a Grounded Theory manner. A secondaryFindings:may it be with specific individuals or groups. They describe the importance of surrounding themselves with people who do not judge them and it is through them they get validated.Places have been emphasised as having special meaning for the social interaction and overall wellbeing for the subjects.There is active actions for social interactions/relationships taken by the subjects,Conclusion:their social network.

This report is a study in voltagelevel in connection with regeneration of brake energy from the tramtype M31 in Gothenburg.In the act of braking, the tram M31 uses electrical braking where the electrical motors generates energy and if possible send it back to the overheadline, where other trams in the nearby can use this regenerated energy for its own driving force. In cases where no other energyconsumers are located in the same section, there is a resistance witch task is to convert this energy into heat. The regulation of this resistance appears to cause an increase in the voltagelevel into far too high levels.Investigations of the trams regulationequipment and its construction have been done. Further have measurements on the overheadline been performed in order to map the voltagevariations during a longer period of time.The result have been showing that the voltagelevel during regeneration often is as high as 880V-920V, more extreme values have not been observed in a large scale. The values are especially high compared to the nominal voltagelevel.

The importance of micropropagation has increased to provide the increasing fields with true to type and healthy plants. Traditional plants are growing on solid agar-based medium but lately liquid medium has become a new opportunity. This study has focused on a new bioreactor, developed on large scale micropropagation. Potato (Solanum tuberosum L. ?Semlo?), raspberry (Rubus idaeus L.

Network RTK is a real-time technique for accurate positioning with Global Navigation Satellite Systems (GNSS). The technology means the use of correction data from a network of GNSS receivers with known positions (reference stations) to reduce the uncertainty in position for the user´s GNSS receiver (rover). However, this requires that the correction data can be transferred seamlessly to the user in real time. Commonly the corrections are transferred via mobile phones. The Swedish National Land Survey operates a nationwide Network RTK service, where users can receive correction data via GSM or mobile Internet (GPRS).

The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference..

Jag söker svaret på frågan om texttrogenhet vid adaption från text till film är önskvärt. Ska man sträva efter att återskapa texten i ett nytt medium, eller ska filmen ses som en ny skapelse?Det har idag blivit en naturlig reaktion att genast utnämna filmatiseringen till förlorare samtidigt som det länge pågått debatter om huruvida litteraturen kommer att försvinna i skuggan av filmversionerna. Många väljer idag att se filmen istället för att läsa den litterära förlagan.Efter kortare genomgång av forskning och en studie av två välkända barnböcker har jag fått en djupare förståelse för hur de båda medierna står i förbund med varandra. Text och film är två skilda medium som försöker mötas.

The Telecom industry is facing a paradigm shift, where the industry is converging with Internet technologies and the market is becoming more sophisticated. This results in more demanding customers, and the need for offering more content and services with a focus on usability for the end-users. The operators are starting to loose both their strong position and revenue in the Telecom industry, due to new technology and the fact that other actors are starting to enter the market, offering new content and services. In the end, the operators have two choices, to become bit-pipe providers, and only focusing on network management, or keeping the control over their networks. The latter would mean that they block other actors who are taking parts of their revenue, e.g.

Detta projekt undersöker en praktisk lösning av virtualisering i Ubuntu-server med kvm och virt-manager för användning i en moln- eller Network-as-a-service-miljö. Projektet inkluderar även en jämförelse mellan webbservermjukvaran NginX och Apache2 och en jämförelse mellan videokonferensmjukvaran BigBlueButton och OpenMeetings genom att mäta CPU, Minnes och Nätverksbelastning till de virtuella servrarna vid 1 till 20 uppkopplingar från en klientmaskin.Utifrån projektets resultat rekommenderas Apache2 som webbserver då installationen är enklare och skillnaden i resursanvädning är försummbar och Openmeetings som videokonferesserver då detta alternativ är det mer kompletta..