This essay is about why and how the media is integrated with Swedish as a subject. The purpose of the study is to investigate if the teachers who use different media when teaching Swedish consider that this pedagogy develops the students? learning. I also aim to find out if there are any differences and/or similarities between the teachers.To fulfil the purpose I have done a qualitative study with three teachers who work at a school. I have focused on following issues: How, when, where and why do the teachers use media when teaching Swedish?The investigation shows that media is popular today and it is becoming more so all the time.

The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

Syfte: Ta reda på vad vilka designaspekter som tilltalar 15 till 25-åringar i Sverige samt vilken kombination av dessa designaspekter som anses vikiga att lyfta fram. Metod: Vi genomför djupintervjuer samt en e-post intervju med företagsrepresentanter och slumpmässigt valda djupintervjuer av konsumentgruppen. Teoretiska perspektiv: Vi tillämpar främst teorier som berör de fyra designaspekterna som är centrala för vår problemformulering. Även teorier som berör marknadskommunikationen till konsumenten används. Empiri: Studien avser svenska konsumenter mellan 15 till 25 år.

Många butiker har idag problem med att fördela sina marknadsföringsmedel. Ofta sänder de ut stora mängder reklam men har svårt att veta om deras marknadskommunikation får något genomslag eller inte. Denna uppsats behandlar de delar av marknadsföringen som butiker kan ta hjälp utav för att bättre veta hur de kan fördela sina marknadsföringsmedel. Syftet med detta arbete var att beskriva hur butiker med hjälp av utformning av mediebudget och medieschemaplanering bättre kan fördela sina reklampengar och vidare försäkra sig om att dessa investeringar i sin marknadskommunikation uppmärksammas av målgruppen och i slutändan resulterar i en ökad försäljning. Vi hade även som syfte att upprätta en egen mediebudget och ett eget medieschema.

International media groups and the freedom of speech are two issues that have been questioned during the last years when large media groups control a large amount of public-oriented information. The masters thesis at hand considers three debates that illuminate Bonniers and AB Mariebergs hereinafter referred to as the Bonnier Media Group positions on the media market. The objective of such a study is to establish in the face of the theory on hegemonia, for example from which factors the media actors deduce their argumentation when discussing the above-mentioned topic and the meaning of such a discussion in our time. The thesis also discusses whether freedom of speech and free opinion are affected by the increasing power of the Bonnier Media Group and if they, as a result, have diminished their own cultural and liberal assets, features that are firmly associated with the company. I conclude that various features have come to change the media market during the last years.

Ordet upplevelse beskrivs av Nationalencyklopedin som en svårbeskrivbar eller oanalyserad känsla. Trots sin svårbeskrivbarhet är upplevelse inget nytt eller ouppmärksammat. Redan på 1970-talet skrevs det om hur människans behov skulle gå från det materiella till meningsfulla upplevelser. Idag är upplevelse ett väl använt ord, speciellt inom marknadskommunikation där flera kommunikationsbyråer idag säger sig jobba med upplevelsemarknadsföring. Syftet med uppsatsen är att studera vilket värde byråer inom kommunikationsbranschen ger begreppet upplevelse.

Social media, with its immense and continuous flow of information, has in recent years growntremendously in terms of users and content. This increase has led companies and organizations keen to be seen within these channels of communication, but do they always have a clear idea of how andwhy, and are they aware of the risks that are associated with it? Current research on social media is somewhat divided in two. The debate concerns, among other things, what value the information on social media has, and whether the media is really a good communication channel or not. This raises several questions, for example can a company really afford to remain outside of social media with allthe information it generates? This research aims at answering these questions in order to further understand how organizations discuss social media presence and strategies.

Genom att studera relationen mellan upplevt psykologiskt arbetsklimat och anställdas användande av sociala media i arbetet söktes stöd för studiens huvudsyfte: om anställda använder sig av sociala media i arbetet om arbetsklimatet inte upplevs som positivt, samt om sociala media används, hur anställda då uppfattar sociala media som hjälp och stöd i arbetet. Genom en webbaserad enkät samlades data in från deltagarna (N = 27), vilka härrörde från tre IT-avdelningar i en kommunal organisation i Mellansverige. Analyser av ackumulerad data skedde till övervägande del genom Spearmans korrelationstest och Mann-Whitney U-test. Resultatet indikerade stöd för två av studiens tre hypoteser vad gäller samband mellan upplevelse av psykologiskt arbetsklimat och användande av sociala media, samt skillnader mellan anställdas upplevelse av relationer till kollegor offline och användande av sociala media. Däremot hittades inga signifikanta skillnader för hur anställda, beroende på hur de ser på kunskap, tar stöd från relationer online och offline..

AbstractTitle: Communications through Social media ? new challenges for organizations Kommunikation i sociala medier ? nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA Thesis in media and Communications StudiesAim: The main purpose of this thesis was to explore what kind of challenges organizations face when communicating through social media. Because social media is a new phenomenon the thesis also examined how organizations active in Sweden today looks upon, defines, monitoring what is said about them and uses social media today.Method: The thesis was based upon the qualitative gathering of empirical facts. Through deep interviews with five organizations and literature studies the author was able to gather the results.Theories The analysis is primarily based upon theories about organizational communications such as PR, Rogers?s diffusions of innovations and the marketing mix.

Abstract Essay in political science, C-level, by Patrik Larsson, autumn semester 2007.Tutor: Susan Marton The battle over the agenda-Can media be regarded as an individual political actor? The purpose of this essay is to study to what extent media can be regarded to function as an individual political actor. In other words, do the media have more power over the political agenda than the politicians and do the media influence how the politicians make their decisions. This research is a case study and to be able to complete the intention of this study I have used Maxwell McCombs and Donald Shaws theory, the agenda-setting theory. From this theory I have used four aspects to analyse my material which has consisted of editorials from a Swedish newspaper, interpellations and debates that belong to the interpellations. The aspect I have worked with are, how the problem is defined, who is responsible for the problem, what values and which solutions are expressed.  I have used a qualitative text analysis as my methodological approach which means that the results of my study are my interpretation of the material. My conclusions are that the media in this case shouldn?t be regarded as an individual political actor because there is no tendency that shows that the media has influenced the government in their decisions concerning the real-estate tax.

Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor:  Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..

: Syftet med denna uppsats är att beskriva och undersöka kundlojaliteten inom Länsförsäkringar Bergslagen samt ge förslag på taktiska åtgärder som företaget kan använda sig av vid utformandet av sin marknadskommunikation för att vidare utveckla och bibehålla lojaliteten hos sina lantbrukskunder..

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

AbstractThe aim off this study is to research social workers´ knowledge, use, risks and possibilities of social media in their work with clients. Because today the society is using social media networks in daily life and social media has become a tool in social work as well. How does social media and social work cooperate? And how does social media effect social workers? For example the website Facebook has grown huge and many people use it everyday. Where is the line between work and private life? To reach this knowledge in this study, qualitative interviews have been done with six social workers that work with children, youths and families.

This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.