In august 2006 the Swedish government official report (SOU) about the structural discrimination was published and caused a lot of debate in the media. This paper is about the report as such, as much as the academic quarrel it caused in the newspaper Dagens Nyheter. My aim is to explore why the report is so provocative and what the debate actually is about. I use discourse analysis both as a method and theoretical framework, inspired by Ernesto Laclau and Chantal Mouffe. Using this methodology I explore which discourses that are articulated.

Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects.

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

I media förekommer det idag ett stort utbud av olika hälsobudskap och många gånger kan detvara svårt att bedöma sanningshalten i budskapen. Hälsobudskapen kan även skapa förvirringoch stress hos människor och framförallt ungdomar anses vara en mer sårbar och utsatt grupp(Sandberg, 2005). Enligt kursplanen för hem- och konsumentkunskap ska budskap i mediavara en del av undervisningen. Bland annat ska undervisningen behandla budskapenspåverkan på människor och hur de kan bemötas på ett reflekterat sätt (Skolverket, 2011d). Idenna kvalitativa studie har vårt syfte därför varit att belysa hem- ochkonsumentkunskaplärares uppfattningar om hälsa och hälsobudskap i media och dess plats iundervisningen i hem- och konsumentkunskap i årskurs 7-9.

Hälsa och motion har alltmer blivit ett central begrepp i dagens samhälle. I mediala debatter matas människor ständigt om hur man ska träna rätt, och vad man ska äta för att förbättra sin hälsa. En avsevärd del av befolkningen i samhället försöker leva upp till medias representation av kroppen, vilket fortsättningsvis leder till en norm i samhället som alla ska leva efter. Forskning har visat att överviktiga individer upplever utanförskap i samhället på grund av att de inte uppfyller medias kriterier för kroppens utseende. Mot bakgrund av detta var syftet med föreliggande studie, att undersöka om, överviktiga väljer att gå ner i vikt på grund av media.Som metod valdes en kvalitativ design med semistrukturerade intervjuer.

The purpose of this study is to overlook Nordic medias news coverage and framing of Norwegian mass murderer Anders Behring Breivik. The study is based on printed editions of Norwegian newspaper Aftenposten, Swedish newspaper Dagens Nyheter and the Finnish newspaper Hufvudstadsbladet set on nine selected dates related to the issue between July 23th 2011 to August 25th 2012.   The study will display how Breivik was framed by each of the Nordic newspapers and even the total amount of news coverage the issue has been given. The media framing part of the study will mainly focus on the media framing of Breiviks personality and political ideology. The study will also investigate each newspapers handling of Breiviks manifesto, which he published only hours before killing 77 people on July 22th 2011. The study is a quantitative content analysis, containing a total number of 245 articles.

I media förekommer det idag ett stort utbud av olika hälsobudskap och många gånger kan detvara svårt att bedöma sanningshalten i budskapen. Hälsobudskapen kan även skapa förvirringoch stress hos människor och framförallt ungdomar anses vara en mer sårbar och utsatt grupp(Sandberg, 2005). Enligt kursplanen för hem- och konsumentkunskap ska budskap i mediavara en del av undervisningen. Bland annat ska undervisningen behandla budskapenspåverkan på människor och hur de kan bemötas på ett reflekterat sätt (Skolverket, 2011d). Idenna kvalitativa studie har vårt syfte därför varit att belysa hem- ochkonsumentkunskaplärares uppfattningar om hälsa och hälsobudskap i media och dess plats iundervisningen i hem- och konsumentkunskap i årskurs 7-9.

The purpose of this study is to describe and understand how children?s participation and influence is described in the curriculum of preschool. The purpose includes how educators perceive, working with and what opportunities and challenges they believe that there is in the process of participation and influence. The methods I used were qualitative text analysis and e-mail interviews. I studied text in the curriculum and interviewed four educators to find out their views on children's participation and influence.

The last few years a lot of media air time has been devoted to training, sports, health and weightloss on a more personal level then before. The new media arena is beeing used at its´ maximumto broadcast wievs on how we should eat, look, exercise and live. This thesis is trying to makebetter understanding on what people in general think is important when it comes to physicaltraining and motivation with the aid of digital media and IT systems. The thesis describes aworkshop that was conducted within the frames of Participatory Design and the outcome of thatworkshop. The workshop was conducted with a group of lead users (in this case instructors at avery large fitness center in Umeå, Sweden) and the main question was ?How can IT be used toachive a positive effect on physical exercise if motivation is the focus??.

There is an ongoing discussion about the declining quality of the teaching in the swedish school. This essay is a contribution to that discussion. It suggests that a certain kind of dialogue is necessary for the quality of the teaching to recover, and thereby also the quality of the students? education.The author turns firstly to philosophers of dialogue and finds in their works views appropriate to use when facing the situation of the swedish school. With the ideas of Martin Buber the author redefines the students as creatures of relationships.

Citizens are in need of information to form an opinion about how society works. As a reviewer of the Public power the media plays an important role in a democratic society. The communicative power shift appears in contemporary media landscape, where technology offers great opportunities for actors to use their own channels to communicate their own image and thereby influencing power over the agenda. Alongside this, the number of communicators is increasing which makes power of resources affects the communicative whole picture. The study is based on a media profile case of the described assault and looks at what can happen strategic communicative at a police department when journalism offers a negative image.

The purpose of this study is to examine discussions held by politicians and experts concerning the concepts Christian ethics and western humanism. I will examine the argumentation for and against the concepts Christian ethics and western humanism, which finally ended in a resolution of using these concepts in the curriculum Lpo/Lpf 94. In this study I am using a qualitative method to examine how different opinions and views are expressed in two different committee reports, initiated by the Ministry of Education, as well as protocols from the debate in the Swedish Parliament.I will attempt to elucidate the political views of these concepts, which will become an integral part of the base of values in the curriculum. Results show that the politicians are unanimous regarding the content itself, but disagree of the thought of establishing the base of values in Christian ethics. But the discussion is ambiguous because the opinion of the politicians is that the concepts, especially Christian ethics, stand for general human values.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

Many studies have shown that unethical acting can affect the share price of the company negatively. However, this is not always the case. The aim of this thesis is therefore to examine what it is that can cause the share price to be affected negatively by unethical acting exposed in media. This qualitative study is primarily based on interviews with institutional investors, but also with economic journalists and investor relations managers. Our conclusion is that there are three main reasons why the share price can be affected by unethical acting, namely economic consequences, the management's behaviour and psychological factors.

English title: Is a literary canon necessary? A comparative study based on seven senior high school teachers´ different approaches towards the place of canon in the education of Swedish. The purpose of this study is to describe and analyze how seven senior high school teachers relate to a literary canon in Swedish while teaching literature in senior high school, identifying similarities and differences among the teachers? view and opinions about an outspoken formal literary canon and a silent, informal canon.The earlier research opens the door slightly to the American debate and gives insight about the complexity of the concept of canon. The study continues with exploring possible relations to postcolonial theory and didactics.    The study reveals that the majority of the concerns against canon are that too much centrally governed education may decrease the motivation and commitment of the teacher. In addition, the dominant canon passivizes a certain variety of literature, thus various points of views. On the other hand, views on the equalizing effect of canon on the level of education and its benefits in increased knowledge of the history of the literature are salient. .