Studies show that 10-15 percent of Sweden's population, 65 years or older are estimated to have depression or depression symptoms. The symptoms of depression among elderly people are less than symptoms of young people. This could cause that elderly people with depression are not always discovered. Studies show that elderly people who live in residential homes show more signs of depression than elderly people living at home. If elderly people live in a supporting environment, can it prevent that a depression developed.The prevention of depression among elderly people is a topic that is not discussed among previously research.

Today most people are in agreement that the media industry is in crisis. Many newsrooms cut down on staff. At the same time the PR industry is growing. We wanted to research if this could affect the unbiased and independent news in our news media today. Today's newsrooms receive a lot of press releases every day.

Today's young people find themselves in an intense media traffic where many messages have a commercial nature. Some such messages are for example different types of advertising in various media and advertising often plays on the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed types of media content, advertising with different messages, appear in blogs. Therefore, I am interested in how blogs on the Internet can influence young people's creation of their identity.

The aim of this Master thesis is, from a sociocultural perspective, to investigate the views the teaching librarians at Södertörn University Library (SHB) have on learning, information literacy, and their own pedagogical role, and how their views affect user education and their ideas about the future of user education.The research questions used were: How do the teaching librarians view learning? How is this view reflected in their work with user education? How do the teaching librarians envisage user education in the future, and how do they work to reach that goal?Five semi-structured interviews were conducted with the teaching librarians at SHB. The interviews were then analysed using qualitative content analysis.The results of the study show that the teaching librarians at SHB share a sociocultural view on learning, and take a communicative oriented approach to user education. They believe that communication and interaction support learning, and in the classroom they stimulate discussions both between librarian and student, and between the students themselves. In the future, they hope for improved collaboration between librarians and academic staff, and that user education will become a natural element of the curriculum..

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Syftet med denna uppsats var att underso?ka om det finns skillnader och i sa?dana fall vilka skillnader pa? reklamannonser fo?r hudva?rdsprodukter i livsstilstidningar som sa?ljs i Sverige, fo?r kvinnor respektive ma?n. Jag har gjort en retorisk inneha?llsanalys av totalt tolv annonsbilder. De teorier jag utga?tt ifra?n a?r genus, retorik och media- marknadskommunikation.

At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ?good? advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. Although this question has arisen in business media, and although many managers work from the assumption that such relationship exists, there are none or little proof that it actually does.

Syfte: Syftet med denna studie är att undersöka hur en grupp gymnasieelever ser på sitt eget och andras identitetsskapande i förhållande till media. Frågeställningar:?       Vilken inverkan anser deltagarna att media har på deras sociala kön och kroppsuppfattning??       Ser deltagarna någon skillnad på hur killar och tjejer förhåller sig till media i sitt identitetskapande??       Vad anser deltagarna att de normer och ideal som media förmedlar innebär för derasidentitetsskapande? Sammanfattning:Vår datainsamlingsmetod har bestått av två kvalitativa gruppintervjuer som genomförts på gymnasieskolor med deltagare som går sitt tredje år. Vid analysen av den insamlade empirin har vår teoretiska utgångspunkt varit Socialkonstruktionism och fenomenologin vår förståelsegrund.  Vid analysen har vi använt oss utav IPA ? metoden.

 Uppsatsen behandlar och belyser vilka diskurser som präglar den allmänna debatten och rapporteringen kring religionen islam och dess utövare muslimer i "dagens" tryckta svenska nyhetsmedia. Huvuddelen av studien är koncentrerad till att fastställa hur de både begreppen islam och muslim framställs och definieras i empirin, men problematiken kring huruvida ett "vi" och "de andra" tänkande existerar berörs likväl. Vidare reflekteras över differenser i det empiriska materialet. Materialet påvisar att det finns skillnader mellan hur de både begreppen beskriv i olika genrer i de aktuella texterna.  .

The use of streaming media such as Spotify has increased rapidly in recent years. Although the consumption side of Spotify is well established with over 10 million users, the medium might provide new unexploited opportunities as an advertising channel. The purpose of this thesis is to increase knowledge about advertising through streaming media and in particular via Spotify. To contribute to such knowledge we have conducted a case study to investigate how Spotify can be used and serve as an advertising medium for a smaller firm, Hasseludden Yasuragi, so that it may reach its target group. To examine the medial effect, a quantitative as well as a qualitative study was carried out using the ARF Model as a basic framework.

Title: Change Communication within organizations ? How perceptions differ between managers and employees in an organizational changeAuthor: Emma Ender & Fanny TeschTutor: Anne-Marie MorhedPurpose: The purpose of this thesis was to study and compare different perceptions of change communication between managers and employees within two smaller organizations. We wanted to examine how the communication process within the change was carried out. We also aimed to compare the results with change communication models of Johansson & Heide (2008) and Lewin (1951), and also existing concepts, to see if our result differed from earlier research. Our key questions to answer were: How do managers communicate a change to the employees in two smaller companies? How do the managers think that the employees perceive the information about the change? How do the employees perceive the information about the change? How does change models from previous research correspond to, or differ from the change process?Method/Material: The material used in this thesis consists of a total of twelve interviews with both managers and employees at two small companies.Main results: The main results shows that communicating a change is complex, and that it is difficult to create models and theories for the phenomenon, as each change is unique.

Social media today is a current topic, it has developed fast and continues to spread in a fast moving pace. Recent trends states that social media becomes more integrated into peoples personal lives. This essay deals with the subject area social media, focusing on the channel Instagram. The topic is chosen because of it´s popularity in today's digital communications landscape, and also keeping in mind that there is a great lack of previous studies on the subject. The purpose of this paper is to provide insights into how companies should handle images on the social media channel Instagram by testing two different strategies against each other.

The aim of this study is to examine how ADHD is discussed in the Swedish mass media. We have examined 21 articles from Aftonbladet, Expressen, Dagens Nyheter, Göteborgs-Posten and Svenska Dagbladet. All articles are reviewed from the newspapers online edition.Theories used are Erving Goffman?s theory of Stigma and Michael Foucault´s theory of categorization as well as Göran Palm's, Renée Skogersson's and Anders R. Olsson's theories about mass media.

Det övergripande målet för svensk jämställdhetspolitik är att kvinnor och män ska ha samma möjligheter, rättigheter och skyldigheter inom alla områden i livet och det råder politisk enighet om detta. Trots denna enighet är vårt samhälle fortfarande inte jämställt. Varför? Luleå Tekniska Universitet har genomfört en studie av norrbottnisk medias gestaltning av kvinnor och män, med ambitionen att skapa en grund för en bredare diskussion om hur kvinnor och män skildras i media. Studien visade att 72% av alla nyheter handlade om män och 18% handlade om kvinnor.

A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004).