Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

This paper aims at shedding light on the effects of a broken psychological contract in terms of job satisfaction. In a qualitative field study, the author researches seven newly recruites employees about their expectations when starting their jobs at the rapidly growing, Swedish company Klarna. Using Herzbergs two-factor model of hygiene and motivation factors as well as modern motivation theory, i.e. self-determination theory, the study answers questions as to what makes a candidate choose a company and what factors motivates as well as demotivates the recruit at the job, in the onboarding phase. The result is an attempt to describe what makes a recruitment process successful..

Filmen "The Truman show" har använts som utgångspunkt för att diskutera hur människor uppfattar verkligheten utifrån sin livssituation. Tankar angående verklighet, media och tillvaro används för att diskutera filmens karaktärers medvetenhet och kunskap om sin egen situation. Då filmen handlar om Truman som filmas dygnet runt och sänds i en direktsänd TV-show över hela världen, utan att han vet om det, diskuteras även vilken roll media har för att skapa mening i människors vardagliga liv. Media används också för att förklara, enligt Truman, konstiga händelser vilket är meningen för att kunna hålla honom fortsatt omedveten om sin sanna tillvaro. Då personerna i filmen har olika kunskaper och erfarenheter om sin tillvaro, tas även tankar om detta upp för att visa på vad det är som gör att människor accepterar eller ifrågasätter sin situation.

The aim of this master thesis is to investigate and illustrate the measures that parents, teachers and school librarians can take in order to influence childrens reading, and, more importantly, how these attempts performed by the adults in the childs environment affect the reading habits of the child. The methods used include qualitative interviews, undertaken with eight students/children, their teacher and a school librarian, and an observation of a book talk in the studied class. Considering that no interviews have been executed with the parents, the results presented regarding the parents prospects of encouraging childrens reading, are therefore to be seen from the perspective of the children, and analysed as such. Three different theories have been employed in order to elucidate the results of the study; Bourdieus theory about the cultural capital transmitted from parent to child; Aidan Chambers theory on the book talk as promoting reading; and Louise Limbergs theory on the levels of the school library and its consequent prognosis of working to promote reading. The results of the study concur with Bourdieus theory, in that the childrens reading habits in most cases seem to have been affected by the amount of involvement that the parents have given to promote their reading.

The aim of this study was to look at introduction for staff in a social service office and the social workers experience off the first period at a new workplace. Qualitative interviews have been used as a method of investigating how social workers look at introduction in the workplace and how social workers have experience the first period at the workplace. The empirical material have been analysed by using the theory of Human Service Organizations, street-lever bureaucracy theory and theory concerning work environment. This papers first chapter presents the methodological preferences, the second chapter the theoretical perspective and the results of the study are presented in the third chapter followed by a discussion and ending comments in chapter four. My study showed that introduction is necessary in a complex organisation and could be a way to improve the social workers situation in social service organisations..

Nio procent av svenskarna uppger att de har blivit mobbade på sin arbetsplats. För det mesta är det en överordnad som är förövaren. Mobbningen yttrar sig genom olika handlingar men gemensamt för de individer som drabbas är att det innebär stora konsekvenser för hälsan, och det är inte ovanligt att de slås ut ur arbetslivet helt. Mobbning innebär också stora ekonomiska kostnader för organisationen där den sker och för samhället i stort. Syftet med denna studie har varit att genom en diskursanalytisk ansats med retoriska inslag studera hur bilden av mobbning bland vuxna i arbetslivet konstrueras i och genom media.

Examensarbetet handlar om döva ungdomars identitet och medias roll under tiden döva ungdomar skapar och formar sin identitet. Undersökningsgruppen är döva ungdomar 12-17 år, flickor och pojkar. Samt media- drama/rörelse lärare. Frågeställnignarna är: "Hur skapar och formar döva ungdomar sin identitet? "Vad är avgörande för döva ungdomars identitetsskapande? "Vilken roll spelar media för döva ungdomars identitet?" "Vad för slags medieformer använder döva undomar sig mest av?".

The purpose of this study was to explore the connection between substance abuse and completed/attempted suicide. Central questions were who the substance abusers who commit suicidal actions were. The study also tries to find out which factors that contributes to this behaviour and why it is so common amongst substance abusers. All from the point of view of three scientist and three persons working with treatment of addicts who were interviewed. The results of these interviews were analysed on an individual level with a psychological theory.

Mass media is becoming more and more personalized and despite common ideas it could actually be a good thing. Instead of affecting the actual content of news coverage it might only have an effect on the way in which news are presented. Famous politicians more regularly become symbols and synonyms for their parties or for the government and are being used to create interest in the beginning of articles.Those are the results from a content analysis of the newspaper coverage of the Swedish parliamentary election in 1976 and 2006 in which the scientist categorized each article in one of four ideal types, counted quotes and analyzed whether personal names were interchangeable with party names without affecting the content. All three methods showing that it is the presentation, not the content, which has been personalized.At the same time, psychology-science tells us about the human brains associative learning processes, where memorizing becomes far more efficient when the information can be connected to an already known person. Increased personalization of news might therefore increase the political knowledge of the receivers..

The purpose of this thesis was to determine the tv-show Efterlyst?s (Wanted)effects on viewers when it comes to how crime, criminals and victims are portrayed in the show. In order to achieve the purpose of our the study, both  quantitative and  qualitative approaches were used We compared the image Efterlyst gives of crime, criminals and victims to statistical information from The Swedish National Council for Crime Prevention and The Central Bureau of Statistiscs. By using focus-groups we also studied how Efterlyst portrays, in the season of 2009, and how it may have affected its viewers. Our conclusion was that there are important differences between how Efterlyst portrays crime and the image of crime the statistics gives.

The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network site that the research focused on was Facebook. The examination was conducted with a content analysis of the companies' Facebook pages and qualitative, structured interviews with the companies. The aim was to compare the various tour operators Facebook pages in order to get a broader overview of the companies marketing strategies.

The Barbie doll is an icon filled with meanings; this thesis discusses the Barbie doll and herfeministic potentials and subject positions using a discourse analysis. The thesis analyzeswhat sort of femininity Barbie portraits in magazines, web series and films about her.Theories being used originate mainly from gender and queer studies, where the focus is on theperformative constructions of gender and femininity. Since the material mostly consists ofmoving images some influence is taken from feminist film theorists and semiotic theory,which focuses on signs and their meaning. The thesis centres around the questions: how isBarbie?s femininity challenged, strengthened and constructed in different types of mediaabout her produced by Mattel? And is there any feminist potential in Barbie?s subjectpositions in these media forms?.

The purpose with this study was to get a deeper understanding of how the social welfare secretaries experience the meeting with clients.Our main questions were how the social welfare secretaries thinks about their own way to behave in the meeting with clients, which difficulties/obstacles there can be a and which factors they think affect the meeting. What is it that makes the social welfare secretaries experience a meeting as good or less good.Theory used: ?naive theory? and ?theory of communication?. The social welfare secretaries emphasised the importance of respect and clarity in their relations with the clients. By contrast with literature, the hover between power and support was not found difficult.The goal is that the social welfare secretaries and the clients understand each other and that they reach the purpose with the meeting..

Det senaste året har jag arbeta med analys av digital mediehantering, digital media som ett informationsverktyg samt tekniken bakom det. ?Hur kan man göra saker mer effektivt?, ?är webb-tv något för Försvarsmakten att använda sig av i syfte att göra sitt informationsflöde mer effektivt?, både internt och mot allmänheten. Föreliggande arbete tar upp tekniken bakom dessa områden, jag försöker även förklara hur relativt enkelt det kan vara att integrera dem i en existerande organisation utan att göra dyra omorganisationer. Jag har även inventerat AMF och FM media på deras utrustning, teknik och gjort en lista på vad som är användbart och på vad som bör tas bort inför en omstrukturering.