The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.

Under tidigt 80-tal växte olika sorter av kommunikationsmodeller fram, bland annat Daft och Lengels, Media Richness Theory. Denna teori var baserad på den tidens kommunikationsmönster. Idag nästan 20 år senare har vi sett explosionsartad IT-utveckling vilket har medfört förändringar i det dagliga kommunikationsmönstret. I denna uppsats undersöker vi om Media Richness Theory fungerar på ny teknik med hänsyn till dagens utökade kommunikationsmetoder. Vi studerar bland annat användnings- och påverkningsmönster ur ett abduktivt perspektiv, det vill säga både kvalitativt och kvantitativt.

The aim of this master thesis is to investigate the ideas about functions that public libraries have in the local society. We have used the method idea analysis on four municipal library plans, to find out which ideas about library functions that frequented each plan, and what similarities and differences there were between the ideas about functions in each plan. As a theoretic base, we have used a theory about three dynamic spheres in modern society: the state market and civil society, and examined how these three spheres influence and control the library functions. We have extracted six different ideas about library functions: educational, social, economical, entertaining, serving and democratic functions. The most dominating ideas in this study are ideas that the public library should be an educating and formative institution.

The aim of this study is to investigate differences that exist in Estonia and Russia with regard to civil society, democracy and corruption and try to find out what can be possible causes to the vast differences in these two countries. Many political scientists claim that civil society plays a key role in democratic transitions. This paper takes its point of departure in 1991, when the Soviet Union collapsed and Estonia and Russia became independent. Since then Estonia has had a flourishing economy which attract many foreign investments, with Sweden as the greatest investor. The country has also managed well to adjust quickly from totalitarianism to democracy.

The purpose of the essay is to by means of a quantitative method investigate what the portrayal of GLBT-people looks like in a selection of Swedish and New Zealand newspapers. The essay focuses on aspects such as the gender ratio between GLBT-people who are mentioned and also those who are allowed to speak out in the newspapers. Also in what proportions the newspapers portrays the different fractions of the GLBT-term, what subjects are covered and what types of sources are used are areas of interest.The analysis is conducted through a quantitative research method where two Swedish newspapers (Aftonbladet and Dagens Nyheter) and two New Zealand newspapers (The Dominion Post and The New Zealand Herald) were selected. Three periods of 15 days were selected for each newspaper and electronic databases were used in order to try and collect all articles with relevance for this study.The theoretical background consists of Tiina Rosenberg?s theories about media?s role in the individuals? identity shaping, Nina Björk?s feminist theories connected to gender and power, and the patriarchal structure of society, and also Anders Sahlstrand?s accounts of journalism?s use of sources and their effect on the audience?s perception of the news presented.The main results from the analysis points towards preponderance in the occurrence of male homosexuality and male homosexuals.

This study analyzes how civil society contributes to the democratic development in a Nicaragua governed by the sandinist party FSLN. The empirical focus lays at the relationship between state and the civil society. By using a conceptual framework outlined by Caroline Boussard, the civil society is being analyzed as an actor with a democracy-building potential that is supported or constrained by a political context.The civil society is divided between traditional social movement and more newly borned NGOs. Social movements tend to approach the government comparatively to NGOs, which adopt a highly critical attitude. In contrast to NGOs, the traditional social movements are improving their democratic functions as a counterpart while NGOs confine its democratic potential to an agenda setter drawing attention to democratic deficits.

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

The purpose of this media scientific study is to contribute to a better understanding about how blind people?s empowerment and participation may affect their role in the digital society.Earlier international studies in this area have shown that blind people not only need more knowledge then the seeing population about the computer, but also about the technology behind their tools for using Internet. The results from these studies have also shown that Internet increases the blind people?s independents and that those who use Internet feel more involved in the society.A qualitative method was chosen to study the three most common categories from the earlier studies: knowledge of technology, empowerment and participation. Are there differences in the results compared to our study in Sweden 2014?Interviews with eight blind, experienced computer users have shown that knowledge of technology is essential for their use of Internet and that the Internet increases their empowerment and their participation.

The essay aimed to investigate whether people choose light products or original products regarding dairy products and beverages as well as the motives for their respective choice. Finally the purpose was to find out where they had obtained the knowledge to make their choice and how they thought media had affected their choice. The method used was a qualitative decsriptive study with three focus groups consisting of six women aged 40-50, six women aged 20-30 and four men aged 25-35. Each interview lasted 2 hours. The groups were a selection of comfort.   The results showed that all respondents choose original products. The primary reason was because they thought that original products tasted better and had a better consistence.

The purpose of our study was to examine how missing children are portrayed in media. We wanted to see if there are any recurring story patterns and characters in the texts. We also wanted to examine how the relationship between children and adults are framed and which comprehensive view of children is mediated in journalistic texts.Our questions were: how do Swedish newspapers write about missing children? Which narrative pattern are there in the texts? How are children and adults represented in the texts? What relationship between children and adults are made visible in the texts? What a comprehensive approach to children is constructed in the texts?For this study, we used the media discourse, theories of representation, stereotypes and characters. And theories of narrative, dramatic turns and opposites.We chose to make three case studies in which children suddenly disappeared, the case of Bobby Äikiä, the case of Engla Höglund and the case of Sebastian Hedman.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

The purpose of this thesis is to examine the Swedish Plymouth brethren?s relation to contemporary technology. What types of technology are considered acceptable and where do they draw the line? Due to the brethren?s separation from the parts of the world they believe leads people away from God, such as the entertainment industry, immoralities etc., they reject use of television and radio. These two are viewed as uncontrolled types of technology since the user does not have control of its contents.

En massa människor vet vad sociala medier kan göra, det är nu dags att börja arbeta. - Rick Mans, Social Media Lead CapgeminiSyftet med uppsatsen är att klargöra hur sociala media kan bidra till att effektivisera företags internkommunikation, genom att undersöka vilka problem som upplevs finnas i dagsläget, vilka möjligheter sociala media erbjuder och om dessa möjligheter kan appliceras på problemen för att förbättra internkommunikationen. Studien är baserad på kvalitativ insamling av data genom sju djupintervjuer med experter inom området. Under studien har problematik med internkommunikation tagits fram och ställts mot experters syn på sociala medias egenskaper. Resultatet är att sociala media erbjuder både positiv och negativ påverkan på internkommunikationen.

An inquiry into the post-war European aesthetic and political landscape should take the international organization Unesco?s colour reproductions and travelling exhibitions of paintings into consideration. In these, the organization implements André Malraux? idea of the ?imaginary museum? as a framework for a future cosmopolitical, aesthetic (and utopian) community. During the late 1940?s, the Swedish government also discusses the need for raising an ?aesthetic awareness? amongst their citizens as a consequence to a poor knowledge in the fine arts.

Our society has become a society of knowledge. The answer to the question of how to reduce unemployment has become more and more unified: education. In this case, higher education, meaning college and university. With this disposition in our society, how does it affect the students? How does this change of society and our universities affect the students of these institutions? In this study we have chosen to examine the choices of students in universities in several Swedish cities.