Background and problems: All that is stated in social media might not always sometimes be right, which has consequences for the individual's view of the described phenomena. The individual interprets and takes in mass media messages, which can lead to that the wrong information makes believed to be is correct one. The news media?s photo illustrations might pictures result in bad images of the suburbs. Hovsjö, residential area in the city of Södertälje, occurs in the media depicted as is a bad place to live due to the high rate of crime there.Purpose and Issues: My main research question is: How do young people view their residential area Hovsjö in comparison with the image they believe consider is given in that the news media gives the area? Further questions of the study are: How do the young people of the district describe their residential area? How do the youth's react to the news media images of Hovsjö? Has the neighborhood helped to form their identity?Method: In my data collection I have chosen a qualitative approach with observation and semistructured interviews.

This essay is a case study of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter).Both these organizations are located in different countries and the purpose of the case study is also to find out if the differences in their work methods in communication depend on organizational or cultural differences. The case study was conducted in the organizations Sverige Amerika Centret in Karlstad, Sweden and The Swedish Council of America in Minneapolis, US. A qualitative approach executed through interviews and a qualitative content analysis of the organizations annual report from 2010. The result of the interviews and the document content analysis shows that there are differences in the way these organizations handle their work with external communications and new media. One of the organizations uses new media more actively in their work with communication and through that channel creates a relationship with its external audiences. The theories that has been used for this case study is Organization communication, Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees..

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

In this study I have explored the profession sales people and how they use social media. I have also studied their needs for further education and how it can be addressed in social media, in order to learn how a B2B-company that educates in sales training can meet sales people in social media. It?s an empirical study based on individual interviews with a semi-structured interview template. Respondents were of mixed age, both men and women.

This essay is an analysis of how Swedish sixth form students interpret ?a good society?,an expression which is part of the main content of Religion1, the mandatory course inreligious studies. It is based on a a survey asking 198 students to define and reflect onwhat a good society might look like. A hermeneutic method has been used to analysetheir answers in relation to regulations and research.The conclusion is that although most students show themselves able to reflect on whata good society might be, their ability to use ethical theory and concepts required by thecourse?s grading criteria is limited.

Previous research shows that Sweden has developed into a segregated society, although it has never been completely homogeneous. A greater integration led to vast number of diverse cultures and religions; therefore the Muslim custom came closer to the Swedish society.The purpose of this thesis is to study how Muslims were portrayed during the incident in Landskrona in March 29 2010 and the bomb threat in Gothenburg in October 31 2010. The study also focused on what Muslims themselves think about the news reporting that followed.We based our study on a qualitative textual analysis and a dialogue with selected people. Six news articles from various newspapers were analyzed and a total of eight persons were included in the dialogues. The study shows that news reporting has been simplified and misleading.During the incident in Lanskrona the newspapers headlined it as a murder even though the accused had not yet been sentenced at the time.

AbstractTitle: Cancer in media from a gender perspectiveNumber of pages: 33 (49 including enclosures)Author: Emma KreüTutor: Amelie HössjerCourse: Media- and Communication science DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this thesis is to investigate if there are differences between the picture given in media of women with cancer and of men with cancer. The result is aimed to give a deeper picture of how gender is represented in media.Material/Method: The method used in this thesis is discourse analysis, applied on twenty articles which contained personal interviews with women and men who have or have had breast or prostate cancer. Ten of the articles contain interviews with women and ten interviews with men. The articles were selected from criteria based on where and when they were published. They were picked from the two largest papers in Sweden, Dagens Nyheter (DN) and Aftonbladet (AF), ten from each paper, of which five were interviews with women and five with men.

In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this affected our personal view of the brands.

Since the down of archaeology much of the resurges has focused on graves andgrave materials. This essay is an attempt to interpret a grave material to the society of the living, to investigate what a megalithic grave material can tell us about the society that made them and the people that were buried in them. The study is focused upon two megalithic graves in Löderup; Ramshög and Carlshög. A study of the bone materiel, building construction and building material at Ramshög and Carlshög is done and then compared with different theories that are made of Ramshög and Carlshög and of other megalithic graves. By studying different theories of megalithic graves and comparing these with Ramshög and Carlshög I have tried to evaluate which ones that are relevant in this case.The megalithic graves primarily shows some kind of change, in society or in their way of looking at the dead or the life after this.

The aim of this essay is to examine the view on children with disability´s in the end of the 19 Th to the beginning of the 20 Th. We will examine the children that lived in Eugeniahememt but we will also examnie the view the society had on the children who lived on Egueniahemmet. In our essay there are four questions that we are going to answer.- Who took the initive to start Eugeniahemmet and how did it affect the activity?- Which view had the society on the children who lived on Eugeniahemmet?- How did the work with the children look like?- Which view had the staff, in Eugeniahemmet, on the children?The method that is being used in this essay is trying to analyses what the material tells us about the view on the children and how the work with the children lookt liked in Eugeniahemmet.The theory that we use is about Michel Focaults look on madness. Focault says that a person who is mad dosen?t have a connection between body and soul and that creates hallucinations witch leeds to madness.

Public opinion can be shaped as well as transformed in a number of ways. Government authorities occasionally make use of public information campaigns to educate and steer the public. In this thesis the balance between public and private, the individual and the society is analysed in terms of dimensions of individualism and communitarianism. These dissimilar theories on how the society ought to be constructed can be used when analysing many different policy areas, however, they also pinpoint the controversies seen in the public debate regarding Swedish information policy. Based on this analysis an empirical study identifies what kind of knowledge the state wants the citizens to possess and public information campaigns can be problematic.

Journalists and communication managers are becoming more professional and to reach out to its stakeholders in society today, organizations must work strategically with communication, to enter the news. Many make use of press releases to provide journalists with information, hoping to influence what is published on the news. With a background in the medial change that occurs is the purpose of this study to elucidate and problematize which role press releases has for newsrooms and for organizations today and in the future. A qualitative interview study has been used, and communication managers from three organizations and journalists from three newsrooms has been interviewed. The study has been combined with a quantitative pilot study of selected press releases and articles from the selected organizations.

En studie av två barntidningar. Frågeställning och syfte. Våra övergripande frågeställningar har varit: Hur bidrar media i konstruktionen av kön? Hur bidrar media i skapandet av ett barns identitet?.

Denna uppsats behandlar prissättningen av reklamutrymme på bio. Syftet med uppsatsen är att skapa en djupare förståelse för hur SF Media, vilka är den störta aktören på svensk bioreklammarknad, prissätter reklamutrymmen på bio i praktiken ur ett tjänsteperspektiv. Datahar samlats in genom kvalitativa och semistrukturerade intervjuer med representanter från SF Media. Slutsatserna som dragits är att SF Medias prissättning påverkas av både interna och externa faktorer. SF Media tillämpar en kundbaserad prissättningsstrategi där värdet för kunden styr.

The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.