The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.

In a Swedish classroom today there will be students with different ethnicities, world views and religious beliefs.  The students will be taught religion through a non-denominational education, where as a teacher you are meant to be objective, open-minded and fair in the representation of different traditions. This representation is colored by the outsider-perspective and the students then learn about religion from a party which is not involved in the religion being taught. This essay discusses how to balance the outsider-perspective in religious education in the Swedish school with insider-voices. More specific, the use of Muslim websites when teaching about Islam.The material this essay studies are three Muslim websites: al-islam.se, islaminfo.se and islamguiden.se. In order to make a didactic analysis of the websites, they are compared to a standard Swedish textbook.

1 252 unaccompanied refugee children have disappeared in Sweden since 2007. These children have never been found. Nearly one unaccompanied refuge child disappears per day. This happens during the time they are within the Swedish authorities' responsibility. This thesis uses the framing theory of the mass media regarding the missing unaccompanied refugee children and what the mass media considers to be the cause of their disappearance, the moral aspects of the articles and the solutions to the problem.

Abstract Författare: Lovisa Bergman Titel: Ungdomars avvikande och hotfulla beteende i media Uppsats: Sociologi C, 41-60 p Handledare: José Pacheco Högskolan i Halmstad Sektionen för hälsa och samhälle Vårterminen 2007 Syftet med min uppsats är att genom en diskursanalys av mediatexter klarlägga hur avvikande beteende bland ungdomar framställs av media och därigenom kan konstrueras i samhället. Syftet leder fram till följande frågeställningar:o Vilken bild skapar medias framställning av ungdomar med avvikande beteende?o Vilka följder genererar medias bild?Som teoretisk ram för min studie har jag valt Erving Goffman, Michel Foucault och Emile Durkheim som utgångspunkt för min studie som även till stor del grundar sig i tidigare forskning inom området där artiklar från Brottsförebyggande rådets tidsskrift Apropå blir användbara i min analys. Jag har använt mig av den kvalitativa metoden diskursanalys. Slutsatser som framkommit är att media framställer en ganska hotfull bild av ungdomar i samhället och medias närmande av underhållningsindustri innebär att det många gånger är en vilseledande och inte helt sanningsenlig bild som skildras (Apropå Nr 3 2001).

The purpose with this examination is to interpret and analyze interviews with a few chosen teachers and parents to find out what they think about using Instagram in preschool. My purpose of my study is also to see how preschools can improve parental interaction by using social media in their daily occupation.My questions for this study are: How can you use social media in preschool and what is the purpose with this? What does a few teachers thinking about using Instagram in preschool? What does a few parents thinking about using Instagram in preschool? Could it be any problems with the using of Instagram in preschool? What kind of material is published on a few chosen preschools Instagram account? To get answers to my questions, I have made qualitative interviews with three teachers and three parents. As a complement to my interviews, I have made an observation and description what preschools publish on their Instagram account. I have featured some research about parental interaction and the meaning of that.

Syfte: Vilken effekt som publiceringar från media med dåliga ekonomiska tider har på aktiespararna på stockholmsbörsen samt undersöka om dessa nyheter påverkar aktiepriset på ett negativt eller positiv samt hur aktiesparare reagerar på ekonomiska indikationer samt om aktiespararens utbildningsnivå har någon effekt på om aktiespararen använder sig av media som beslutsunderlag i sin aktiehandel.Metod: Det är två undersökningar varav den ena är en kvantitativ enkätundersökning utan kvalitativa element. Den andra är ett stickprov på aktiekurser i samband med specifika artiklars publiceringsdatum.Slutsats: Utifrån de resultat som presenterats så går det att utläsa att aktiesparare sällan använder sig av media som beslutsunderlag när de handlar med aktier samt så finns inget negativt samband med de valda artiklarna och aktiekursen. Det fanns dock ett sammanband i det att aktiesparare med högra utbildning är mindre benägna att använda sig av media och dess indikationer som beslutsunderlag i deras handel med aktier.Fortsatt forskning: Det finns flera intressanta undersökningsfrågor kvar, bland annat så skulle undersökningen behövas göras på mer än ett område av media samt på flera olika områden av aktiemarknaden än dagligvaruhandeln. En annan intressant fråga är att enligt enkätundersökningen så är många aktiesparare högt utbildade inom ämnet men är fortfarande osäkra på deras effekt på aktiemarknaden när de handlar.Uppsatsens bidrag: Ett försök till att undersöka om media skapar sina egna självuppfyllande profetior i samband med att de publicerar nyheter med en negativ vinkling på det kommande ekonomiska klimatet. Enligt undersökningen så har inga tidningsartiklar någon märkbar effekt på aktiekursen..

Uppsatsen studerar representationen av romer i Tony Gatlifs film Gadjo Dilo (1997) i syfte att avtäcka huruvida de tillämpade audiovisuella uttrycksmedlen som präglar formen, korresponderar med eller står i kontrast till de synsätt, med tillhörande maktstrukturer, som det förmedlade innehållet visar prov på. Metoden som tillämpas är närläsning av filmen, vilket resulterar i iakttagelser som ställs i relation till uppsatsens teoretiska utgångspunkter, nämligen Stuart Halls redogörelse för representation, stereotypifiering och motståndsstrategier, jämte Robert Stams och Louise Spences metod där en framställnings tillämpning av specifikt audiovisuella uttrycksmedel synas, samt tidigare forskning kring representationen av romer. Utifrån resultatet av analysen konstateras att representationen av romer i Gadjo Dilo är motsägelsefullt utförd i bemärkelsen att det övergripande synsätt (romerna är subjekt och utgör normen), med tillhörande maktstruktur (romerna är jämställda eller överlägsna de vita européerna), som det förmedlade innehållet ger vid handen, står i kontrast till det övergripande synsätt (de vita européerna utgör normen), med tillhörande maktstruktur (de vita européerna är överlägsna romerna), vilket tillämpningen av vissa audiovisuella uttrycksmedel (bildutsnitt och kamerapositionering) som präglar formen ger vid handen..

AbstractTitle: A democratic organisation - one click away? A quantitative content analysis which studies the potential of democratic communication through intranet use.Authors: Stina Gabrielsson and Jill Johansson VennelinPurpose: The purpose of this study was to investigate whether there is potential for democratic communication within the NGOs through intranet use.Key questions to be answered were: To what extent is authority versus members represented on the intranet Klick?s discussion forum? What/which communication-related functions out of social function, knowledge transferring and debate are featured in the posts published on the intranet Klick?s discussion forum? Are deliberative discussions being practiced in the discussion forumthreads on the intranet Klick? The thesis is based on the theory of deliberative democracy. In order to substantiate the theory has theoretical perspectives concerning participation and involvement also been applied. These perspectives are derived from organizational theory and internal communication.Method/Material: This study consists of a quantitative content analysis of the 477 posts and the 129 discussion threads available on the NGO RFSU?s intranet Klick the 29th of november 2012.Main results: The results show that 63, 4 percent of those who were active in the discussionforum represented the category authority, while the category members were formed by 36, 6 percent.

The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.

This study aims to research how digital media can be used for communication and information management between teachers at preschools and children?s homes. To get an understanding of this we have investigated which channels are being used and for what purposes. The interest has also been to explore preschool teachers and caregivers? attitudes towards digital communication in preschools.A qualitative case study of comparative nature has been conducted, where two preschools were selected because of their use and non-use of digital media for communication with caregivers.

This study analyses how different companies offer customer support through social media andthe customer experience of it.Facebook emerged in Sweden during 2008 and today it has more than 800 million user acrossthe globe. Initially Facebook was created for individuals. However, over time, Facebook hasincreased its functionality to support the presence of companies as well. Today most companieshas got a Facebook page and through it, they can easily communicate with their customers.Customer support is one of the communication forms that Facebook is used for.1A questionnaire that received a hundred responses together with a survey of the differentFacebook pages was done in order to determine how the companies work through socialmedia. The results from the questionnaire and the survey was analyzed with different theoriesregarding corporate presence on social media and Facebook.The results shows that only a few people actually used Facebook for customer support butamongst the ones who did the majority thought it worked well.

The aim of this study was to examine how the Danish people and Denmark are represented in the daily Swedish press. We wanted to examine how the Danish people were represented, the characteristics given to the Danes and the differences we see between the different genres. We used theories about discourse, representation, stereotype and national community, too see what underlying messages was hidden in the texts. We analysed 30 texts from three Swedish daily newspapers: Sydsvenska Dagbladet Snällposten, Dagens Nyheter and Aftonbladet. The method we used was discourse analysis based on Faircloughs theories and methods.One of the most interesting results we found was that the Danish people often were represented as different kinds of stereotypes.

The purpose of this study was to investigate what knowledge 16 year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation to text- and image posting on social media as this according to research is a big part of what motivates young people in their everyday practices (Buckingham, 2008). The essay questions was , What is young people?s experience on posting text- and image on social media? How aware are young people at the pros and cons on posting text and images on social media? What are young people's attitudes about text and image posting? And how do young people act on the basis of experience , awareness and attitude? Which role plays identity in their actions? To seek answers to my questions and achieve the aim of the thesis was conducted three semi-structured focusgroup interviews in collaboration with two high schools. The results have been reported, interpreted and analyzed by pattern-seeking. The theoretical framework used in this paper is the research and theories of primarily media researchers who have distinguished themselves in the Media and Youth research, For example, Ulla Carlsson, David Buckingham, Sonia Livingstone and Kristen Drotner.

The purpose of this essay is to analyze the EU discourse in the Swedish media. The questions that the analysis seeks to answer are; what image of EU is portrayed in the Swedish media? To which degree does the EU discourse fulfill media?s ?news values?? And what are the potential effects of the discourse on EU?s reputation? After several demarcations, I chose 8 articles form Sweden?s four largest newspapers to base the analysis on.    The theoretical and methodical structure behind this analysis is the theories and practices of Fairclough?s critical discourse analysis. Added to the theoretical structure are also theories about reputation and theories about news values. The method used in the analysis is a modified version of Fairclough?s three-dimensional model of critical discourse analysis.

Swedes and Swedish Culture are controversial political subjects in Sweden. The definitions for Swedish culture are very vague and what is the answer to the question: Who can be called Swedes? It has been debated in Sweden more since Swedish Democrats crossed the four percent threshold necessary for representation in the Swedish parliament. Swedes or Swedish culture on a large internet forum with 2 million visitors per week called Flashback forum is material for this thesis.Flashback forum has currently more than 50 million posts published and has more than 970 000 users. Flashback forum is more and more often mentioned in Swedish media.