The purpose of this thesis is to draw a picture of pedagogical work at the senior level with a critical perspective of information and media. As a method for gathering material for the analysis, a case study was made with qualitative interviews together with documents that describe the case. Relevant literature for the subject has been used as an introduction and as a theoretical basis. The literature concerns subjects such as a childrens relation to media, the schools intructions, the role of the school library and some theories regarding learning. The conclusion is that the respondents focus on conversations and reflection regarding the sources of information and its use, and that the childrens adaption of the material is an important factor in teaching.

My essay explores the public view on smoking in Sweden over the last few decades. I've studied how changes in social structures through media, laws, studies and education has brought about a change in the opinions about smoking. I found that even though there have always been different opinions on smoking it seems to have become less accepted in the Swedish society, particularly in the past twenty years. I discuss the different reason as to why (and how) the view on smoking might have changed the last decades amongst the Swedish people. To be able to do this I have done interviews on which I have applied narrative analysis..

The aim of this study is to analyze the discussion on the publication of twelve caricatures of the prophet Muhammad, in two Swedish newspapers ? Dagens Nyheter and Sydsvenska Dagbladet. The caricatures were originally published in the Danish newspaper Jyllands-Posten, in September 2005. Even though the violent protests and attacks against Danish interests gained major media attention in Sweden few ? if any ? major Swedish newspapers published the caricatures.Using Fairclough?s Critical Discourse Analysis (CDA), a theory and a method that critically examines the relationship between text, the discourse practice in which text is produced and consumed, and the wider social practice, this study examines why Swedish newspapers chose not to publish any caricatures.The study concludes that the relationship between orders of discourse continuously affect, and is also affected by, Swedish media content.

Our bachelor thesis is a visualisation made in 3D-graphics of how the horserace track in Tingsryd perhaps will look like in the future, complete with a miletrack, steeplechase, and other horserace courses. Today, the race track is only in it?s building phase. The inner field-group in Tingsryd needed presentation material to show their eventual sponsors, so they contacted us at Media Technology, and we instantly decided to give their idea a try..

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication.

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

With the expansion of the internet, the conditions for the online journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women journalists are affected in their exercise of their profession.

Purpose: The purpose of this paper is to highlight three preschool teachers and three child nurses? views on the educational work tool pedagogical documentation and Reggio Emilia educational philosophy, often associated with pedagogical documentation. Preschool teachers and child nurses? are all employees under the same pre-school director, and works on three preschools located in the same area. The purpose of the selection of respondents is based on highlighting how far the staff describes the concept of educational documentation, and pedagogy of Reggio Emilia, and how far their statements are consistent with each other or not.Questions: The thesis is based on three questions;How does preschool teachers and child nurses? describe pedagogical documentation?How does preschool teachers and child nurses? describe the Reggio Emilia pedagogical philosophy?If there are differences between the preschool teachers and child nurses?, what could these mean for the pedagogical documentation in preschool?Method: The study is based on empirical data collected through qualitative interviews.

The purpose of the study was to analyze how media, in this case, the daily newspaper Dagens Nyheter, produces the men and women in men's violence against women in close relationships in news articles and if there has been a change over time in this production. It is a qualitative study in which 40 news articles from DN were analyzed. The starting point in the tanks around the analysis is from a social constructive perspective. Critical discourse analysis is the method I chose to use in the processing of news stories. The result is divided into four different blocks where each block presents the results and the analysis for the following years: 1994, 1999, 2004 and 2009.

This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

Detta examensarbete är skrivet med syftet att få inblick i hur svenskläraren implementerar värdegrundsarbete relaterat till främlingsfientlighet och rasism i svenskämnet, genom skönlitteratur, andra texter eller media. Ett delsyfte är att undersöka huruvida läraren tillämpar någon av de teoretiska utgångspunkterna kritisk teori eller critical literacy vid litteraturläsning eller studier av andra texter eller medier (Tyson 2003 och Janks 2013).Studien genomförs genom semistrukturerade intervjuer av fyra svensklärare verksamma vid en medelstor gymnasieskola i en mindre stad i Mellansverige.Resultatet visar bland annat att lärarna har belyst värdegrundsfrågor i direkt relation till främlingsfientlighet och rasism, genom skönlitteratur, film, aktuell nyhetsmedia samt diskussion, i varierande utsträckning: två lärare har inbegripit en större volym skönlitteratur och texter kopplat till värdegrundsfrågorna i svenskundervisningen än de andra.De kritiska teorierna har tillämpats av svensklärarna i undervisningen, men inte i någon större omfattning..

The aim of this Master?s thesis is to examine the ideological currents that have influenced the swedish school system since the 1990's. The background of my interest is the lively debate in schools and media about the new School reform 2011. My hypothesis is that education in 2011 largely will be influenced by neoliberal and neoconservative values. The method I`ve used is discourse and ideology critique, which examines the relationship between rhetoric and power. These concepts are useful to explain the ideological change in different policy documents and in curricula, for example Lpf 94 and School 2001. The theoretical framework is based primarily on the neoliberal and the neoconservative agenda, which are two distinct political rationalities in the contemporary postmodern world.