The purpose of this project was to find out how reading is affected, and not affected, by different elements on a start page. The site I was studied belongs to the magazine Fitness Magazine, and the current site has a problem. The editorial texts and articles don?t reach out to the visitors. The goal was to make a proposal for a new first page of the web site that highlights the texts and the reading.With the help of interviews, user testing and textual analysis, I studied if the texts were in itself that caused the problem or if it was the design.

In our everyday life we are constantly affected by sound; at home, on our way to and from work, when taking a walk through the woods and when we sleep. In discussions about sound one often talk about noise and to what degree a certain noise disturbs us. The positive qualities of a sound and what sounds contribute to the experience of a good environment is rarely discussed. The question of sound and the quality of sound is given more attention through the expansion of Stockholm, the city is becoming both bigger and more crowded. This raises new questions concerning the planning of the city e.g. should the changes of the sound quality in a place be one of the aspects taken into consideration when planning new buildings, are there ways to improve the sound quality in new building projects? Can we even improve the quality of sound in existing places by simple means? I have chosen to study four different areas in Stockholm; Hötorget, Mariatorget, Berzeliipark and Norrmalmstorg.

This paper describes the work done trying to diminish the noise present in the signal from an IR-detector. The project was aiming towards two different kinds of applications; heat protection and presence detection. The hypothesis was that the signal-noise ratio would decrease if a filter and a proper installation were used for the detector. Some experiments were executed to determine what kind of filter were the most suitable for each application and how these could be installed. After executing the experiments and evaluate the results we recommend to use a specific filter for each application.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

This paper describes how teachers of media view and construct their subjects. Eight teachers have been interviewed about their views and opinions about the media environment, their goals for media education as well as their opinions about the different course plans used in media education. The term Media Literacy works as a theoretical starting point for the study, since Media Literacy is the goal for most media education. The teachers? answers have been analyzed by using three different approaches to media education: protection, promotion and empowerment.

Purpose: To examine the hearing environment for tattoo artists regarding occupational noiseand to see whether tattoo artists are exposed to hazardous noise according to Swedish WorkEnvironment Authority regulations. Method: Using a dosimeter we measured a total ofseven sessions of approximately one hour on seven different subjects, located on five studiosin Gothenburg. As a complement we did also hand out surveys based on twelve questions toexamine habits, experienced sound environment and to see if there were any hearing relatedpatterns. Results:. Sound level measurements showed that the lower exposure action valueLpAeq,8h 80 dB(A) in one case was reached if applied to the average working time of sixhours.

An open fitting is suitable for persons with sloping hearing loss and relatively good low fre-quency hearing. Sensory neural hearing losses often have this type of configuration. A large ventilation canal gives a greater feeling of comfort and less occlusion. The purpose of this study was to look at the hearing aid benefit of open fitted hearing aids. Self report question-naires were sent out to 102 patients who were given ReSound AIR during the year of 2006 in Uddevalla.

Syftet med litteraturstudien var att undersöka hur buller påverkar sjukhusmiljön med hänseende på vårdpersonal och patienter. Studiens avsikt omfattar även en undersökning av vårdpersonalens och patienters eventuella olika uppfattningar angående buller. Effekterna av buller och dess omfattning inom vårdavdelningsmiljön har också undersökts. Resultatet av studien visar på att bullermiljön på sjukhus överskrider de riktlinjer för buller som WHO fastslagit. Vidare visar studien på indikationer på att brittiska sjuksköterskors kunskap angående fenomenet buller är bristfällig.

During pre-slaughter handling of pigs the animals are often subjected to methods that induces stress and are a threat to the wellbeing of the animals, such as mixing of groups, loud noise and transportation. A new law will be implemented in 2006 in Sweden that prohibits mechanical noise exceeding 65 dB in abattoirs. The purpose of the research presented in this paper was to examine the effects of noise and transportation on pig behaviour. The activity and aggressiveness of the pigs were examined with behavioural studies during transportation and during three different noise levels: 55, 75 and 95 dB. Before the noise treatments took place the groups were mixed and half of them were transported for approximately 2 hours. In the study 432 pigs were used.

This is a qualitative study of how some journalists on the Swedish national media are using social media in news work. The study, carried out by using interviews, also covers how these journalists' work is influenced by social media. For the journalists in the study social media has become a tool to do research, get news ideas and find interviewees. At the same time social media affects the work of the journalists, as the social media increases the speed of news and flow of information. Even though they involve some challenges, social media facilitates news work and the journalists in this study have a positive attitude towards the phenomenon.Keywords: Social media, news journalism, the national media..

The current research examined whether motives, traditional mass media consumption and individual differences (social activity and political interest) predicted the use of social media among a group of university students in China. In coherence with Uses and Gratifications assumptions the study found that the factors differentially predicted the extent of media use. Information seeking, social interaction and affinity were the main reasons for using social media. There was a negative correlation between television viewing and use of social media, in addition to a negative correlation between information seeking and use of the media. Results further suggest that social media are used to enhance social capital, since student?s being socially active offline, tend to use the media to a greater extent than those less active..

The purpose of this study was to examine the usage and occurrence of media literacy in relation to literature studies in the senior level of the nine-year compulsory school. The questions at issue were;How do teachers and students look upon media literacy and how is this attitude reflected in their education?How do teachers incorporate media literacy with literature studies?What attitudes do students have towards their teachers? education of media literacy and literature studies?The study took place in two cities in Sweden. It consists of eighteen qualitative interviews with six teachers and twelve students. The study shows that teachers have different attitudes towards media education in relation to literature studies.

Landscape architects has many ways of transforming our cities and landscapes. Traditionally, most attention has been put to visual qualities. Pen and paper are well established as the way to present proposals and to analyse in the landscape architects profession and training. But are we perhaps missing out on other ways of seeing the landscape? The purpose of this paper is to present sound as a tool of transformation. Sound in public spaces has long been treated just as noise and therefore unwanted.

Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

The communication and mediation of information and news has, under the latest decades, increased into an incalculable amount. In the newsflow that has come up it has become more and more urgent to sort and select the relevant and correct news. Simultaneously as the information has become one of the most important goods for the western world, the criticism against media has become more loudvoiced and especially the criticism aims at the fact that publicness has become less public and the public conversation is nowadays filtrated through media. The American Joey Skaggs can be reckoned among with the group of media critics, but his course of action and methods to reach out with his critical view, stand out strikingly from the traditional media critics. Instead of, as most, aiming the criticism against media, from an outside perspective, Skaggs chooses to attack the media from the inside.