The reporting of the media will never be an exact copy of reality. Through medias way of presenting, or framing, the world that surround us all they must also affect our interpretation of it. The role of the journalist includes both chosing and excluding in the way they describe things. Studies have been made by the wellknown mediaresearcher, Kent Asp, that show how media reported in more negative wordings about Mona Sahlin, than her opponent Fredrik Reinfeldt in the period building up to the swedish elections 2010. The purpose of our study has been to compare how these politicians were being described, or framed, in the media, in regards to their gender.Our study has shown that Mona Sahlin more often than Fredrik Reinfeldt was described as being less knowledgeable, and were mentioned in the context of scandals or conflicts.

ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.

Today we live in a more or less globalized society where borders do not pose the same obstacle as before. This is why it is interesting to examine whether different countries have similar views on how to communicate with a specific audiencePurpose: The purpose of this thesis is to use the data gathered to inform businesses with information. The information can then be used to assist companies when it comes to advertising, the design of messages and the choice of media channels when communicating with people born during the 80?s. Furthermore, the investigation intends to find out if there really is a global market for people born during the 80?s.Method: The authors believe that a purely quantitative or qualitative approach is not appropriate.

The current research examined whether motives, traditional mass media consumption and individual differences (social activity and political interest) predicted the use of social media among a group of university students in China. In coherence with Uses and Gratifications assumptions the study found that the factors differentially predicted the extent of media use. Information seeking, social interaction and affinity were the main reasons for using social media. There was a negative correlation between television viewing and use of social media, in addition to a negative correlation between information seeking and use of the media. Results further suggest that social media are used to enhance social capital, since student?s being socially active offline, tend to use the media to a greater extent than those less active..

The purpose of this study was to examine the usage and occurrence of media literacy in relation to literature studies in the senior level of the nine-year compulsory school. The questions at issue were;How do teachers and students look upon media literacy and how is this attitude reflected in their education?How do teachers incorporate media literacy with literature studies?What attitudes do students have towards their teachers? education of media literacy and literature studies?The study took place in two cities in Sweden. It consists of eighteen qualitative interviews with six teachers and twelve students. The study shows that teachers have different attitudes towards media education in relation to literature studies.

This study is about how videogamecompanies and Swedish newspapers represent masculinity and femininity in the covers of the games Assassins Creed 3, Grand Theft Auto 5, Bayonetta and Tomb Raider along with the reviews being done in conjunction with the game. The reviews has been published in the following newspapers: Aftonbladet, Svenska Dagbladet, Expressen and Göteborgsposten. The image that is formed in our society about how a man and a woman should be and behave will be the basics of this study. The covers of the games often represent what the game itself is about and what it contains and the reviews also conveys what the consumer who buys the game gets. The video game industry has grown in recent years to become one of the largest entertainmentindustries, but despite this, there has not been many studies on how this media represents masculinity and femininity.

Today?s media consumption and viewing behavior has led to an expansion in the marketand resulted in a media convergence. The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden?s leading children channel?Barnkanalen?, how they experience the adoption to this new media landscape.

We waned to present a possible solution or new template for business plan called Market value plan..

Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

The communication and mediation of information and news has, under the latest decades, increased into an incalculable amount. In the newsflow that has come up it has become more and more urgent to sort and select the relevant and correct news. Simultaneously as the information has become one of the most important goods for the western world, the criticism against media has become more loudvoiced and especially the criticism aims at the fact that publicness has become less public and the public conversation is nowadays filtrated through media. The American Joey Skaggs can be reckoned among with the group of media critics, but his course of action and methods to reach out with his critical view, stand out strikingly from the traditional media critics. Instead of, as most, aiming the criticism against media, from an outside perspective, Skaggs chooses to attack the media from the inside.

Previous research has shown that the market reacts on stock recommendations. As the Internet has made financial information more available and cheaper to assess one could believe that the market reflects more available information today. If this is true the market will react less on recommendation made by journalists, which generally consists of processed public information. The stock market should thus be more efficient according to the efficient market hypothesis. This study examines initially if we can conclude that stock recommendations made by journalists generate returns above the expected returns, hence abnormal returns.

Aim: The purpose of this study is to explore how the media through a certain discourse constructs a view of the labor market and the power relations between companies, unions and employees. The goal is to explore this through studying the media coverage of SAS? financial situation between September-December 2012 and our research question is the following: What view of the labor market and its power relations was constructed and reproduced by Swedish newspapers through their portrayal of SAS during September-December 2012?Method: This study analyses the findings with the help of questions based on theories of social constructivism, discourse, agenda-setting and power. A content and discourse analysis was compiled of 360 articles from five Swedish newspapers that addressed SAS and their situation from September-December 2012. The results of these analyses were further processed using power analysis and John Gaventa?s power cube.Results: In this study we conclude that the medial discourse constructs identities of the different actors and affect power relations between them, in favor of the company.

As we all know Sweden as a country, appears to be homogenus. At the middle of 1960?s the emigrants from ancient Jugslavia came to Sweden as an workforce. At that time it was the majority of the emigrants from ancient Jugoslavia that established their lifes in Sweden. The second period for the emigrants from ancient Jugolsavia was at the biginning of 1990?s because of the civil war in Bosnia and Herzegovina.

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:?- What distinguish the market communication in a private respective a public organisation??We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.Our research highlights important differences between private and public organisations in matter of tactics in market communication.In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation..