Syftet med uppsatsen är att studera fenomenet Hagamannen i två svenska dagstidningar, en rikstäckande och en lokal. Artiklarna har begränsats från att namnet Hagamannen börjar användas till dess att han får sin dom och de jämförs för att se om det finns några skillnader i hur han konstrueras eller i hur offren beskrivs. Uppsatsen innehåller en kort sammanfattning av händelseförloppet samt teorier och tidigare forskning om media. Som metod används valda delar av den kritiska diskursanalysen och tidningarnas artiklar har analyserats separat och sedan jämförts. Analysen behandlar bland annat Hagamannen som namn och fenomen, hur tidningarna konstruerar Nicklas Lindgren efter identifieringen och offren ur olika perspektiv..

The purpose of this study is to examine in what way a strong corporate culture can have an effect on the ways that individuals perceive their own identity based on different social aspects, thereby meaning the influence of personalities in relation to the environment. In this essay I have used the theory of employer branding in an analysis of the corporate culture at Ikea Barkarby, with the purpose to answer the following questions: How does the relation between the employee and the corporate culture appear from an identity perspective, i.e can an individual?s identity be affected by the influence of a strong corporate culture? If the corporate culture has an influence on the individual?s identity, what rhetorical tools are part of this? How can the surrounding corporate cultures possibly influence the employee?s process of becoming a part of the corporate culture? The method of research that was used in this study is a framing analysis and a semistructured interview method. In the discussion of the influence of social environment on identity I have used the rhetorical term doxa. The material that was examined was an advertisement for employment from the Ikea Barkarby website as well as the response from my interviews of some of the employees.The result of the analysis shows that it is possible for an individual to negotiate with himself about his identity in relation to the actual situation and environment, meaning a possible transformation of the individual?s behavior in different social contexts, in this example the corporate culture at work.

The purpose of the study is to explore how social media can be used as a forum to discuss politics and also how young people use critical reflection to evaluate the information available on social media. To achieve the purpose, a qualitative research is used. The empirical data is collected through semi-structured interviews with six high school students who voted in the Swedish parliamentary elections in/of 2014. The empirical data were then analyzed based on previous research on social media, and the school's mission to foster individuals who think critically. The analysis is also based on the theory of deliberative democracy model.

Denna uppsats i etnologi handlar om hur Zlatan Ibrahimovic framställs och beskrivs utifrån en speciell konflikt under hösten 2006 och våren 2007 i Aftonbladet och Expressen. Denna konflikt började med att tre fotbollsspelare i det svenska A-landslaget i herrfotboll gick på krogen en kväll och fortsatte sedan med att Zlatan sa nej till detta landslag under en period. Jag menar att tidningarna producerar bilder av hur man bör och inte bör vara för att räknas som ?svensk?Media gör Zlatan Ibrahimovic till en motsats av ?svenskhet? och svensk nationalism. Jag upplever det som att Zlatan får stå som symbol för mycket mer än bara fotboll i dagens Sverige, han får representera bilden av ?invandraren?, av utanförskap, av individualism, han kan också ses som ett bevis på att alla kan lyckas bli en stjärna.Media både bekräftar rådande svenskhet och skapar svenskhet genom att beskriva Zlatan.

The aim of this essay was to deepen the knowledge of how child-protection-work is illustrated by massmedia. The essay takes it stand in discourse analysis to explain what image is displayed of social work concerning child-protection that is published in news media during 2007 in one of Sweden?s most read evening-papers. The result of the study is that social workers involved in child-protection-work often are categorized as either too zealous or too uncommitted, in the media. The result reflected the current discourse concerning how social workers do their duties in the modern society..

The existence of social networks on the Internet is today seen as broad, and the number of users of the network is increasing. There seems to be many reasons to which people are using the social networks. Within the network, users can for various reasons create groups with different objectives. One of the reasons is that groups are created in order to influence a company. With a perceived feeling that companies handle the problem differently, we assume the source is the uncertainty about what the groups really are.

The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.

Title: Nu är det dags för fotboll 2.0 I En studie om hur fotbollsklubbar i allsvenskanarbetar med relationsmarknadsföring med hjälp av sociala medier.Short explanation of the titleWe chose the title ?Nu är det dags for fotboll2.0?because it relates to the socialhabits that occurs between individuals within society today. People are moreinteractive online than before due to the development of Web 2,0 and social medias.Main purposeThe main purpose of this thesis is to describe how professional football clubs usesocial media tools to establish, maintain and develop relationships with costumerswithin the field of sports.MethodologyThe thesis is based on a qualitative research with an inductive approach to make itpossible to create a depth within the research. In addition, we have a hermeneuticperspective to build an understanding for the hard labour that is put in action byworkers in the football clubs only for the reasons of making relationships possibleand strengthening bonds by using social media tools. We have gathered theempirical information trough interviews with main leaders within chosenorganizations that use social media tools on an every day basis.

AbstractTitle: 2008- the year of the mobile-TV-markets expansion? (2008- ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer).Number of pages: 50Author: Hilda EngstrandTutor: Lowe HedmanCourse: Media and Communication Studies CPeriod: Fall Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this research paper is to identify the main operators on the mobile-tv-market and to map out the main forces behind its growth. What are the driving forces that creates a new disribution-market? Also to study how political media-regulation effect and urge the mobile-tv- market.Material/Method: Interviews with people from the mobile-tv-market. To read public-documents, press releases and reports from the government, media-companies and organisations has also been a method used to gain information.Main results: That the mobile-tv-markets growth is a result of several driving forces.

AbstractTitle: Network communication for equal opportunities (Nätverkskommunikation för jämställdhet)Number of pages: 47 (54 with enclosures)Author: Hillevi GoodTutor: Ylva EkströmCourse: Media and Communication Studies DPeriod: Spring Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer?s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members? own communicational behaviour and their experienced possibility to influence their organizations.Keywords: network communication, diffusion of innovations, behaviour change, Equal Opportunities Act.

Our paper is a study about youth and their self-images. During our practical training period we found that the problems young people had always were connected with their self-image. We therefore wanted to find out what youth believe influence their self-image. The purpose of our study was to examine young people and their self-images in a perspective of the ecological systems model. Essential issues have been what self-images young people have, what they consider influence their self-image most, how they think they can resist influence from the environment and how they would like to be influenced by the environment if they could decide themselves.

Syftet med uppsatsen är att studera hur media framställer lagen om registerkontroll avarbetssökande. Det som skall undersökas är vilka diskurser som kommer fram i media, vilkapersoner som kommer till tals och vilka argument de använder när de talar om registerkontroll. Dessutom undersöks om förhållningssättet till registerkontroll har förändrats över tid. Uppsatsens frågeställningar är: hur konstrueras bilden av registerkontroll i media och hur ser förhållningssättet till registerkontroll ut över tid?Som teoretisk referensram använde jag diskursanalys, definition av sociala problem ochnormalisering av det exceptionella.

Executive summaryThe aim of this study is to examine how the favourability and brand exposure of Norwegian has been damage by their supplier, Boeing 787:s, problems concerning the aircraft Dreamliner. The theoretical framework underlies the content analysis that has been used to operate the study. In total the empirical data rise up to 623 articles that has been collected and analysed from the media archive Retriever. Compares to before and after Boeing 787:s problem with the Dreamliner, the results indicates that the favourability of Norwegian in the Swedish media landscape during the problems was negatively affected. The results also show that there was no increase in brand exposure for Norwergian during the problems.

As we all know Sweden as a country, appears to be homogenus. At the middle of 1960?s the emigrants from ancient Jugslavia came to Sweden as an workforce. At that time it was the majority of the emigrants from ancient Jugoslavia that established their lifes in Sweden. The second period for the emigrants from ancient Jugolsavia was at the biginning of 1990?s because of the civil war in Bosnia and Herzegovina.

Bakgrund: Telekomindustrin har på senare tiden genomgått en period av strukturella förändringar. Dessa strukturella förändringar har bland annat medfört fusioner och sammanslagningar av företag inom branschen. Fusioner har en inverkan på en rad olika faktorer för företag och samhällen. Att kommunicera med media är viktigt då ett företag genomgår en fusion. Syfte: Syftet med denna magisteruppsats är att öka förståelsen för företags kommunikation under en fusion samt hur media reproducerar fusionen.