?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library.

In this study we examine five selected media organisations with different forms of productionplatforms that all appear in Stockholm's southern and western suburbs, which are part of themillion-construction project. Their stated ambition is to present an alternative image of thesuburbs than that found in mainstream media. They want to portray themselves instead ofconstantly being described by others.The purpose of the study is to gain a better understanding of the reason for the emergenceof these media, their visions according to the media producers themselves, and how theyrelate to mainstream media. The study is based on a theoretical framework that focuses ondiverse approaches of alternative media and the journalists' role in a democratic society.The wide data analysis from qualitative informant interviews, with small observations as acomplement, showed results indicating criticism against the misrepresentation of Stockholmsuburbs in mainstream media. Furthermore the results show that the overall dissatisfaction ofthis misrepresentation is one of the main reasons why the different media, which are bothrepresented by citizens and journalists, were founded.

This research outlines studies about the relationship between social integration process of Japanese immigrants in Sweden and how social media assists in this process. The purpose of this research includes: To find out the reasons of migration to Sweden for six Japanese immigrants, any difficulties that they faced at the beginning of their immigration process and/or any positive qualities that they found in living in Sweden, whether they have accessed social media since they have moved in, if they do so, how the social media has been used and also, whether the social media has had a role to play in contributing to help their social integration process. In addition, it has been considered whether the participants have plans to return to Japan. In Sweden, there is relatively small Japanese migrant population. This social science research paper is the first in Sweden which explores the immigration process of Japanese migrants into Sweden.

The purpose of our study is to see how an organization, and also a administrative authority, communicates by using social media. The organization in this case is the Swedish Police, because of their paradoxical problem with confidentiality versus openness and transparency. The Police has over a hundred Facebook-accounts, where they try to have a open dialogue with their publics without breaking the law of secrecy. Our general purpose of the study is also to see what the pros and cons are of having a own media channel, instead of the traditional media and their often anticipation twists.The result of the study showed that the three different police precincts, which we investigated in our essay, are working in three different ways. The gap may affect their overall reputation and trust gained by their publics.

In this study we have investigated how care users in a nursing home experience their possibilities for influence and treatment from the staff. The study was conducted through focus group interviews with six participants who we met on four occasions. Questions the study departs from are: How do users experience their opportunity to influence? How do the users experience the treatment from the staff? The study has a qualitative approach and has been analyzed by means of symbolic interactionism, with an emphasis on the Self. Our results demonstrate that in situations of good treatment there is also a good influence.

The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.

ABSTRACT Title: The new Public ServiceAuthors: Hanna Haeggström, Sara Marklund, Madeleine OlssonLevel: Bachelor thesis in Media and Communications Studies Supervisor: Olof HulténLocation: School of Communication and Design, University of Kalmar, spring 2008Language: SwedishNumber of pages: 55There is an ongoing change of the media industry where new types of media emerge as a result of technological advancements. The audience and their use of the media have changed where available range has expanded while the size of the audience has remained the same. For media companies this implies a fight for the audience, where the right approach is vital for keeping as well as attracting new customers. Public service is an issue under current debate and its future role in the media industry has been brought into question. This survey investigates the roll of public service in Scandinavia in a new and changing media industry and how they should act to be important for their audience.

AbstractTitle: PR and Politics- the role of the PR consults in Swedish politics (PR och Politik ?PR konsulternas roll i svensk politik)Number of pages: 34Author: Andia GhafouriTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To study the PR functions role in Swedish politics and what role it plays for the democracy.Material/Method: Interviews with PR peopleMain results: That the PR people have the right kind of network and the knowledge about how to influence political decisions and the public opinion. Their methods could be criticized from a democratic point of view since they are professionals and their ability to bring up issues in to the public agenda is stronger than ordinary peoples? ability, which could be discussed if it is fair in a democratic society, that people who get paid have more power to change than those who don?t.Keywords: Public Relations, Communication, Politics, Democracy, Information, Networks.

Purpose The purpose is to analyze the parliamentary parties political communication in the social media channels before the election 2010.Methodology This essay is a descriptive study from nine interviews of the responsible people in the parliamentary parties. In addition to that two more interviews were done with social media expertsTheoretical perspective This essay is based on two-way communication and communication strategiesConclusions The parliamentary parties use social media as a complement to traditional media. The purpose is to create dialog and to minimize the gap to the voters, but in many ways it is being used as a one-way communication channel.  The parliamentary parties are trying to use the social media channels in Swedish conditions, but in many ways they try to imitate an American used strategy..

The purpose of this essay was to increase the knowledge of and understanding about how teenage girls form their attiutdes towards sexuality and relations. The focus has been on discussing the research-question from four factors of influence chosen by the writers; sexual education, media, friends and family. Our intention with the study was also to take part of the teenagegirls´thoughts, attitudes and opinions in the matter, which is to keep the discussion on a structural level. The study is based on qualitativ interviews, in so called focusgroups, with all toghether eight girls in the ages 14-15 years, students in the ninth grade. The study has a postmodern feministic approach combined with a fenomenological and hermeneutic position.

The social media arena is rapidly growing and more and moreorganisations take part in the daily ongoing conversations indifferent social media channels. Conversations are being heldacross borders on every available topic and ratings and reviews ofconsumer products and services is one of them. This focus onglobalisation is also the reality of the hospitality- and tourismindustry. Their customers travel across borders and are eager,given the opportunity, to share their experiences with each other.As organisations within the hospitality- and tourism industry meetthese demands in terms of providing technological infrastructurefor information sharing and involve themselves in theseconversations there are some issues that need to be addressed.What does the logic of social media look like? How iscommunicating in social media any different from traditionalmarket communication? And how can hospitality- and tourismorganisations adapt their communication to fit into the logic ofsocial media?To conclude how organisations within the hospitality- and tourismindustry can benefit from the use of social media, I haveinterviewed representatives from a number of organisations andstudied their communication.

Social media is used widely around the world by millions of people every day. In this report an analysis has been made of how organisations that are directed towards marginalized adolescents and young adults, are using social media in their working processes. The data has been gathered through qualitative interviews and case studies of three organisations, which are in different stages in their use of social media. The results from the study indicates that every chosen organisation wants to use social media applications for the same purpose, which is to be available where their target audience is situated, but their progress is reduced by elements such as priority, lack of knowledge and time..

The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

This essay investigates how teacher sees and uses mainstream movies as a teaching method. The main question approached is: How does teachers use feature films as a teaching method? Which movies are used and how does their working methods surrounding the movies look like? The purpose of the essay is to make the reader reflect over what influence mainstream media has over the historic knowledge of the students and how teachers use that for educational purposes. The business around historical film has grown over the years and is now a million dollar industry. The conclusion is that teachers mostly use feature films to provoke emotional reactions from the students.

The purpose of this study was to find out how special needs users ' autonomy and influence in their daily routines is described by their assistants. What interpretations of the concepts of self-determination and influence on special needs users' daily routines emerge from the assistants statements and what conditions can be seen? To reach a conclusion, focus group as a method was used. The focus group met twice to discuss this topic. The diamond method was used as stimulus material to support the discussion in the focus group.