Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.Keywords: blogs, external communication, facebook, respond to the environment, social media.

The purpose with this study is to enlighten and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as an information channel before the consumer buys a trip, has increased. The study also shows that the selected actors have a lot of work to do, before they understand how to use the social media in their best interest for further developing their companies.

Media has the power to influences society. Some call them the third power of a state. Through amongst others, the agenda setting theory and the framing theory, this report seeks to understand how media describes the swine influenza and how it uses its power to influence people to vaccinate. As this report will show, there is no doubt that media has had an impact on the Swedish population of which 60 per cent followed through with the vaccination. Media used an information discourse and attempted to present its articles in an impartial manner and used governmental authorities and experts to support its arguments.

Syftet med vår studie var att från elever i skolår 5 och dess pedagoger, få en beskrivning av hur den fysiska aktiviteten ter sig i klassrummet. Bakgrundstanken var att fysisk aktivitet påverkar vår kropp fysiskt och psykiskt vilket kan ha ett samband med skolprestationerna. Om fysisk aktivitet har en gynnsam effekt på elevens kognitiva utveckling, hur praktiseras då denna i klassrummet i de högre åldrarna? Utifrån vårt syfte att få en aktivitetsbeskrivning och åsikter om denna från några pedagoger och deras elever, valde vi att intervjua pedagogerna och utföra en enkätundersökning bland eleverna.Det huvudsakliga resultatet visar att pedagogerna inte planerar undervisningen med tanke på elevernas rörelsebehov men att deras arbetssätt ibland ändå medför viss fysisk aktivitet som genom förflyttningar. Eleverna önskar mer fysisk aktivitet och många av eleverna tycker inte att deras behov tillfredsställs.

The purpose of this study is to examine young peoples' perception of their media criticial competence in relation to digital news. The study is based on quantitative research interviews with young people (15-17 years) and qualitative interviews with people in the same age group as well as teachers and international media professionals.This study's theoretical point of departure is McQuail´s observation that peoples' values and views to a great extent are influenced by the media. Another source of theoretical inspiration was Haberman's ideas about how a diversity of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with  independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact and effect of the media reporting online. Young people basically seemed to acquire their knowledge about media by doing and learning on their own. Surprisingly, according to the young people that were interviewed for this project, the schools seemed to play a secondary role in the development of their media critical capacity.

In this paper I study how the minority group Roma appears in the Swedish media. I also look at possible similarities and differences in appearance before and after the disclosure of the Roma registration by the Swedish police in September 2013. To answer my purpose with the paper I treat the following questions:How is the minority group Roma constructed in the media before and after the disclosure?In which ways are the minority group Roma expressed in the media before and after the disclosure?I am using a discourse analytic method based on theories of construction between ?them? and ?we? and the media?s impact on social constructions and identities. By analysing twenty-eight articles from a period of one month before and one month after the disclosure the result shows that there are more similarities than differences between how the Roma are described in the Swedish media.

Syftet med föreliggande studie var att få en djupare förståelse för vilka faktorer som kan ligga bakom en fysisk aktiv livsstil och en fysisk inaktiv livsstil och att öka förståelsen för varför vissa människor känner sig mer motiverade till att behålla ett hälsosamt beteende och andra inte. I studien deltog sex kvinnor där tre av dem hade en fysiskt aktiv livsstil och tre av dem hade en fysiskt inaktiv livsstil. De sex kvinnorna intervjuades med hjälp av en intervjuguide som baserades på teoriernaHealth Belief Model, Self-determination Theory, Social Cognitive Theory och tidigare forskning. Materialet analyserades genom en tematisk innehållsanalys. Resultatet diskuterades i relation tidigare forskning och visade att motivationen, den egna inställningen och omgivningen är tre bakomliggande påverkbara faktorer som kan leda till en fysisk aktiv livsstil eller en fysisk inaktiv livsstil..

Fysisk bestraffning och psykologisk kontroll som utförs av föräldrar är exempel på problematiska föräldrabeteenden som kan orsaka depressiva symptom hos ungdomar. Studiens syfte är att undersöka om det finns skillnader i depressiva symptom mellan ungdomar som har utsatts för fysisk bestraffning och ungdomar som har utsatts för psykologisk kontroll över tid. Studien använder sig utav sekundärdata från ett forskningsprojekt, bestående av enkätsvar som har samlats in från ungdomar mellan 13-15 år i en mellanstor svensk stad. Studien visade inga skillnader i depressiva symptom hos ungdomarna när symptomen av fysisk bestraffning och psykologisk kontroll jämfördes över tid. Dock var sambanden mellan fysisk bestraffning och depressiva symptom svagare än mellan psykologisk kontroll och depressiva symptom..

Through earlier research it has been established that more and more readers are turning to social media in their search for everyday news. In this report we zoom in on news concerning football and try to find out how readers reason in picking their sources, whether it is social, online or traditional media. By interviewing a group of six, all interested in football and active within social media, we have seen that allthough social media is becoming a major influence in news reporting, it does not seem to be competing with traditional online media. Instead the two are offering the readers very different things all together, and theese differences are what we try to show in this report. Our hope is that the research in sport journalism can be translated in to all kinds of areas and be an indication on how journalism and our society is evolving online..

The evolution of the media landscape and the introduction of social media have increased thenumber of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to do this is to use integrated marketing communication (IMC). Since the social media is a relatively new phenomenon, there is no clear way of how to include social media into an IMC strategy.

AbstractTitel: Diagnosing accountability, a study of accountability of UNT and DN?s medical journalism  ( Diagnos av ansvarstagande, en studie av accountability inom DN och UNT:s medicinjournalistik)Number of pages: 45 (59 including enclosures)Author: Alexandra JohanssonTutor: Göran SvenssonCourse: Media and Communication studies C Period: Fall 2008 University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: To evaluate the quality of medical journalism in DN and UNT according to the theories of accountability and responsibility in the media.Material/Methods: The materials and methods used in this thesis are 14 articles from DN and 14 articles from UNT that have been analyzed according to the criterion set forth by Media Doctors, an Australian media accountability system.Main Results: The results showed that DN scored an average of 57% ?satisfactory? and UNT scored an average of 52% ?satisfactory? of Media Doctors rating scale. Strengths were an educational tone and an insightful review of the newest findings in the scientific community. Weaknesses were poor transparency and a tendency to neglect full disclosure of the scientific findings and sources. Focus was also show to be on research and not on information for potential patients.

Idag är de hot och påfrestningar som resulterar i stressreaktioner av en mer psykisk än fysisk karaktär, vilket medför att våra stresshanteringssystem inte är helt ändamålsenliga. Syftet var att undersöka vilka effekter fysisk träning och meditation har i stressreducerande syfte och om dessa träningsformer upplevdes skilja sig åt. Tio individer intervjuades, alla utövade någon form av fysisk träning eller meditation. Analysarbetet följde analysmetoden induktiv tematisk analys. Studien visade att den fysiska träningen och meditationen bidrog till stressreduktion samt att karaktären på stressreduktionen skilde sig åt.

Syftet med studien var att undersöka vad det innebär för den enskilda individen att få fysisk aktivitet på recept (FaR), samt om deltagande i en FaR-grupp stimulerar till självständig fysisk aktivitet. Även vad som gör att individerna utnyttjar sina recept samt hur beteendeförändringen, att bli fysiskt aktiv, upplevs har undersökts. Fysisk aktivitet på recept innebär att man ordinerar fysisk aktivitet i syfte att förebygga och behandla sjukdomar. Studien genomfördes under våren 2006. Tio deltagare i FaR-grupper remitterade till en idrottsförening från en vårdcentral i Skåne och de tre ledarna för grupperna intervjuades.

The aim of this Masters thesis is to examine librarians opinions about media. Four questions are asked: What kind of different attitudes to new media has librarians had? How is new media discussed in relationship to each other in the debate? What mechanisms and underlying causes control the discourse for new media in public libraries? Does the discourse change over time, in that case, how? The theoretical background is theory about moral- and media panic and popular adult education. The media panic theory includes the idea that the same reaction occurs every time a new media is introduced. The theory about popular adult education is that the public need to be cultivated.

Hjärt- och kärlsjukdomar står för ungefär hälften av alla dödsfall i Sverige per år. Det går att förebygga hjärtsjukdom och återinsjuknande efter hjärtinfarkt genom att jobba både primärpreventivt och sekundärpreventivt. En sekundärpreventiv insats är hjärtrehabilitering som är en etablerad form av behandling. Syftet med denna studie är att undersöka genomförandet och effekterna av fysisk aktivitet och avslappning som rehabilitering efter hjärtinfarkt. 16 artiklar som behandlade effekterna av fysisk aktivitet och avslappning efter hjärtinfarkt inkluderades.