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4819 Uppsatser om Media coverage - Sida 58 av 322
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This report describes what wireless local area networks are and the use and configuration of them. These WLAN as they also are called can be used both in new installations and expansion of existing networks. Further on this report reveals security in this area. Security is incredible important in all networks not at least wireless because you don?t have to be in the environment physically to get the information, you only have to be in the coverage area that can be several hundred meters.
Distriktssköterskans möte med föräldrar som ställer sig tveksamma till MPR-vaccination
Vaccination as a part of the preventative public health project has for many years been one of the important tasks of the children's health care. The vaccination program has been adjusted to current research and the health situation in the country. Having their children vaccinated is not something obvious for all parents, though. Especially the vaccination against measles, whooping cough and German measles have been questioned. The purpose of this literature study was to investigate the reasons for the resistance to vaccinate and to illuminate the security creating advice of the nurse at the public health centre.
Klimatfrågan -från en kritisk händelse till en politisk modefråga?
Few issues have been exposed in media recently as much as the climate change issue. Afterthe documentary film ?An Inconvenient Thruth? presented by Al Gore was released in 2006,most of the world saw a lot of attention directed towards global warming. This was a turningpoint that is refered to in this dissertation an history-graded critical event, which is assumed tohave a significant impact on peoples lives.The purpose of this dissertation is to examine whether or not political parties in Swedenresponded to this critical event in the way that they, in their party programmes, haveformulated policies related to climate change. Alternatively if media produces an image ofpolitical activity which does not comport with the forming of actual political standpoints.
Produktspårning med RFID : Konceptutveckling och utvärdering
The aim of this thesis was to investigate the possibility of integrating an item tracking systemwith a monitoring system currently under development at Fifth Generation Technologies (P) Ltd.A literature study of RFID technology and the networks ZigBee and MiWi was done. Based onthe literature study a concept for a distributed system was developed.The concept is to have several RFID readers placed in the area where tracking is to be performedand allow them to communicate with each other through wireless communication. The RFIDreaders shall be able to form zones and filter the data that is forwarded from the zones to theservers and thus perform some of the work that the server would normally have to do. Theconcept has been evaluated by prototype development and testing. The prototype uses an ultrahigh frequency RFID reader and a MiWi network.The test indicated some limitations with the selected technologies.
Uppmuntrande uppdateringar : Om att utforma läsbara statusuppdateringar på Facebook som lockar till läsning och uppmuntrar till interaktion.
There are no guidelines regarding how companies should design status updates on Facebook which attain good readability and engage the readers. Half the Swedish population are Facebook-users, but companies have yet to publish comprehensible messages on Facebook which effectively include the recipients. Inclusion is not just a matter of accessibility, but also of readability.Therefore, I studied how status updates should be designed on Facebook in order to increase the readability and to engage the readers. My target group is 22-32 year olds, since the company I worked with wanted to target this group. I conducted my research through literature studies, interviews with the client, analysis of past status updates, questioned an expert in social media, and organized a group interview with the target group.My research shows that status updates should contain information that is topical, informative and relevant to the target group.
Vad är svaret på tidningsdöden? : En kvalitativ studie om unga universitetsstudenters nyhetskonsumtion
The media industry, and especially the news, in Sweden is living in a dark world that seems to get even darker by the minute. According to Nordicom (2013) the number of readers in the ages 15-24 has dropped by 24 percentage points between 2007 and 2012. This is a big problem for the news industry, but also for democracy that require citizens that are well-read and know what is going on in society. Enda and Mitchel (2013) found that 65% of people in the USA have stopped reading a certain news source since it no longer fits their needs. Maybe with a better understanding for young adults needs this trend can change.This qualitative study was conducted using interviews with eight respondents to find out why young adults who study at a university consume news.
Att resa hållbart på utlandssemestern - hur svårt kan det va'? : En studie om medias skildringar kring (o)hållbart semesterresande och dess potential att inverka på unga resenärers kunskaper, attityder och vanor
Hållbart semesterresande är en utmaning med flera dimensioner. På systemnivå finns det tekniska och organisatoriska utmaningar, och på individnivå handlar det ofta om psykologiska hinder för beteendeförändring. Men ytterligare en utmaning kan sägas finnas, och det på samhällsnivå. Det handlar då om hur olika sociokulturella strukturer och aktörer i samhället formar individers identitet, livsstil och normer. I denna uppsats har tonvikten lagts på den sistnämnda utmaningen, med media i fokus.Media i form av texter och bilder om resande kan vara till inspiration för många turister, och bidra till skapande av mer eller mindre miljövänliga livsstilar och konsumentbeteenden.
Hantering av negativ eWOM på Twitter - Ett sätt att skapa kundrelationer
Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.
Filmberättandets kraft : om att vara pedagog och konstnärlig ledare i skolan
This essay follows a Media Teacher in her work as a coordinator and an artistic leader for a European project called Legalopoli concerning laws and ethics in a senior level school for 13-16 year-olds in Mora, Sweden. The students write film stories about how their characters have to make choices in ethical dilemma situations. Then the learners create interactive computer games together through practical film work. At the same time we can see how the educator also gets into difficult ethical situations, when she is working with the students. This forces her to self-reflection.
IT/Internetkkonsultföretag : den"Nya Ekonomins"Barn - Drivkrafter för IT/Internetföretags strategiska utveckling i kontexten den"nya ekonomin"- ett dynamiskt växelspel
Bakgrund: Kontexten den"nya ekonomin"gav en speciell strategisk utveckling för många IT/Internetkonsulter i form av mycket snabb tillväxt där företag, finansmarknad och media såg lönsamhet som något för tillfället sekundärt. Syfte: Syftet med uppsatsen är att bidra med kunskap om vilka faktorer som drivit förändring i företag från den så kallade"nya ekonomin", i vårt fall IT/Internetkonsulter, samt hur och varför detta skett. Det är även vår avsikt att utreda om någon livscykel vilken illustrerar företagets utveckling kan observeras samt studera företagens förändringsprocess kopplat till kontexten den"nya ekonomin". Genomförande: Intervjuer har genomförts med IT/Internetkonsulter samt affärspress. Resultat: Aktörerna företagsledare, media samt finansmarknaden vilka företräder liknande uppfattningar i kombination med en teknik vars implikationer för ekonomin är dåligt förstådda ger en mycket kraftfull drivkraft för förändring.
Relationer, avvikelse och media: en studie om att vet vem man är : en kvalitativ socialpsykologisk studie om ungdomars identitetsskapande
Studiens syfte var att förstå för ungdomar, mellan 17-19 år, upplevelser av hur de påverkas i sitt identitetsskapande. Två frågeställningar i studien var att undersöka om ungdomar upplever att de kan använda positiv avvikelse för att uttrycka sin identitet och hur ett postmodernt samhälle påverkar dem i sitt identitetsskapande. Studien bygger på kvalitativa semistrukturerade intervjuer med tolv respondenter. Samtliga respondenter arbetar tillsammans i ett projektarbete och går på samma gymnasieskola. Bakgrunden till studien var ett intresse för ungdomars identitetsskapande och att det har blivit ett ökat fokus på ungdomars välmående.
Anställdas attityder till bibliotek
This paper is about employees' opinion towards libraries. The target group consists of employees at industrial research institutes in Sweden. Libraries offer several more services today than they have done before. I think many people do not recognise all of them and I also think the knowledge and the opinion about libraries have to do with use of them. Since I am curious about if this is true or not the purpose of this essay is to find out, through an attitude research, the employees', at industrial research institutes, opinion about library service.
"Interaktioners inverkan i vardagen" En kvalitativ studie om föräldrar till barn med neuropsykiatrisk diagnos.
Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..
Word-of-Mouse-Effektens Mörka Sida : - En experimentell studie om hur negativ information i dagens sociala medier påverkar konsumentuppfattningar
The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.
Ett krig - tre sidor : En kritisk diskursanalys av Irakkriget i brittiska, svenska och amerikanska medier
Will the discourse in a country effect the way an event is presented in the media? And will the event be presented in similar ways in different countries? These are the questions my paper aims to answer. By using critical discourse analysis I have analyzed the reporting of the Iraqi War in three big newspapers; one from USA, one from Sweden and one from Great Britain. The results show that the discourse in each country play a big part in how the news get presented in the media, and this is shown in how the news gets reported. The three countries had three different views on the same war.