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7656 Uppsatser om Media communication - Sida 63 av 511
En union, ett samarbete och en valuta i kris : En kvantitativ studie om Spaniens och Sveriges mediala framställning av euro- krisen inom EU
AbstractTitle: A union, a collaboration and a currency crisis- a quantitative study of the media coverage of the euro crisis within the European Union in Spanish and Swedish newspapers.The purpose of this study was to see whether Sweden and Spain ?s differences in media climates and relations to the euro crisis would affect how the story was portrayed from a narrative perspective. Did the coverage differ between the two countries and who got to comment on the situation in the media were two of the questions I strived to answer. I also wanted to see how the coverage reflected on the situation that the euro crisis has created.In this study I used a number of theories that I based my research on. The main theories I focused on was about different media systems and Sweden and Spain ?s relation to the euro crisis.
Rein tension measures as indicator of horse - rider communication
The purpose of this study was to gather knowledge about the functioning of the rein tension meter and test it for future studies of match and mismatch between rider and horse. We looked specifically into the possibilities to use a rein-tension meter to determine the quality of cooperation between horse and rider. We examined whether a rider shows a specific tension pattern and also if certain patterns could be recognised for a specific horse. During the study, a manual with pictures and text was written to support the practical use of the meter. The manual describes in a simple way the first steps in the installation and use of the meter.
Moralpanikens (o)logiska dagordning - En fallstudie av den amerikanska kontextens undantag från den konstitutionella ordningen
Abstract"The war on terror" has resulted in numerous exceptions from the constitutional order. This thesis is an attempt to give empirical support to Georgio Agambens theory that these exceptions should be regarded as a constant element in modern societies based on a constitutional order. The results of the case study of the empirical exceptions in the American context give Agambens theory validity. The exception is a reappearing phenomenon, which implies that the constitutional order is fragile. What then is it that makes the legal norms fragile? In this thesis I will discuss the causality of moral panic.
Skype : En studie av faktorer som påverkar privatanvändandet av Skypes videofunktion
Our time is characterized by the development of new technologies that facilitate communication between people. The need for Video Mediated Communication (VMC) is increasing because people move to other locations due to migration and global mobility. VMC provides the opportunity for millions of people around the world to ?hang out? and see each other despite the distance in between. The world is "shrinking" because of the Internet and our perception of distance is changing.VMC is becoming increasingly available, in the form of applications like Skype and MSN for mobile phones and computers, and in addition, it?s practically free.The purpose of this thesis is to render a picture of the way in which people use Skype in the private sphere.
Kan man läsa film? : en studie av svensklärares attityd till spelfilm i undervisningen
This thesis aims to examine how teachers who teach the Swedish subject, uses film in their education. The survey was given to 30 of these teachers in Nykoping, half which are working in junior high schools, and half which are working in high schools. One importantcondition to this works implementation, is the existence of the widen text concept that points to that all media is a concept that can be read and analysed. This is the attitude that The National Agency for Education aims at in different govern documents. The National Agency for education also request teachers to give the students tools to the media literacy that the society demands.
?Social media is word of mouth on crack? ? En studie i hur detaljhandelsföretag kan öka sin internettrafik via sociala medier
Den här studien behandlar fenomenet sociala medier med inriktning på att öka trafik till detaljhandelns webbaserade sidor för att skapa relationer, bygga varumärke och öka försäljning.Idag står företag inför en ny utmaning när det gäller marknadsföring. På några få år har internethandeln exploderat och med det företagens sätt att marknadsföra sig virtuellt. Sedan början av 2000-talet har en ny kanal för att sända ut marknadsföringsmässiga budskap till kunderna uppstått, de sociala medierna. Ett exempel på en av dessa är Facebook vars användarantal bara stiger år för år och i dagsläget har fler än 6 av 10 svenskar en personprofil på Facebook.Varje kanal för kommunikation har sina egenskaper och med det givna referensramar för företagen att arbeta med och skapa verktyg för. Då sociala medier fortfarande är ett ganska nytt fenomen anser vi att problematiken ligger i att många företag inte har hittat det ultimata användningssättet för kanalen.
Hagamannen : Hur skapas och framställs han av media?
Syftet med uppsatsen är att studera fenomenet Hagamannen i två svenska dagstidningar, en rikstäckande och en lokal. Artiklarna har begränsats från att namnet Hagamannen börjar användas till dess att han får sin dom och de jämförs för att se om det finns några skillnader i hur han konstrueras eller i hur offren beskrivs. Uppsatsen innehåller en kort sammanfattning av händelseförloppet samt teorier och tidigare forskning om media. Som metod används valda delar av den kritiska diskursanalysen och tidningarnas artiklar har analyserats separat och sedan jämförts. Analysen behandlar bland annat Hagamannen som namn och fenomen, hur tidningarna konstruerar Nicklas Lindgren efter identifieringen och offren ur olika perspektiv..
Den kritiska Messengergenerationen : En studie om politiska diskussioner i sociala medier samt skolans roll i att forma kritiskt ta?nkande individer
The purpose of the study is to explore how social media can be used as a forum to discuss politics and also how young people use critical reflection to evaluate the information available on social media. To achieve the purpose, a qualitative research is used. The empirical data is collected through semi-structured interviews with six high school students who voted in the Swedish parliamentary elections in/of 2014. The empirical data were then analyzed based on previous research on social media, and the school's mission to foster individuals who think critically. The analysis is also based on the theory of deliberative democracy model.
Visuell kommunikation i offentliga verksamheter
The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.
Zlatan gör dig svensk : En etnologisk studie kring hur media framställer Zlatan Ibrahimovic
Denna uppsats i etnologi handlar om hur Zlatan Ibrahimovic framställs och beskrivs utifrån en speciell konflikt under hösten 2006 och våren 2007 i Aftonbladet och Expressen. Denna konflikt började med att tre fotbollsspelare i det svenska A-landslaget i herrfotboll gick på krogen en kväll och fortsatte sedan med att Zlatan sa nej till detta landslag under en period. Jag menar att tidningarna producerar bilder av hur man bör och inte bör vara för att räknas som ?svensk?Media gör Zlatan Ibrahimovic till en motsats av ?svenskhet? och svensk nationalism. Jag upplever det som att Zlatan får stå som symbol för mycket mer än bara fotboll i dagens Sverige, han får representera bilden av ?invandraren?, av utanförskap, av individualism, han kan också ses som ett bevis på att alla kan lyckas bli en stjärna.Media både bekräftar rådande svenskhet och skapar svenskhet genom att beskriva Zlatan.
Rädda, varna, larma, släck! - En studie om förhållningssätt till varumärke inom den kommunala räddningstjänsten
This study examines how the local rescue services relate to the brand of the rescue service and the concept of brand management. To understand the attitudes against the brand and brand management, empirical data, theoretical modelling of brand and current laws have been discussed together in a try to get an overview how the rescue services practically works with the brand. The study results are based on a questionnaire survey and qualitative semi-structured interviews. The survey was sent to employees working with the communication of the rescue service. The interviews were held with two employees working with the communication of the rescue service and two fire chiefs.
Obstinat och rabiat eller lat och flat? : En diskursanalys av medias framställning av socialtjänsten.
The aim of this essay was to deepen the knowledge of how child-protection-work is illustrated by massmedia. The essay takes it stand in discourse analysis to explain what image is displayed of social work concerning child-protection that is published in news media during 2007 in one of Sweden?s most read evening-papers. The result of the study is that social workers involved in child-protection-work often are categorized as either too zealous or too uncommitted, in the media. The result reflected the current discourse concerning how social workers do their duties in the modern society..
Sociala medier : Arbetsgivares möjligheter skydda sig mot vad arbetstagare skriver i sociala medier
The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.
Nu är det dags för fotboll 2.0 : En studie om hur fotbollsklubbar i Allsvenskan arbetar med relationsmarknadsföring med hjälp av sociala medier.
Title: Nu är det dags för fotboll 2.0 I En studie om hur fotbollsklubbar i allsvenskanarbetar med relationsmarknadsföring med hjälp av sociala medier.Short explanation of the titleWe chose the title ?Nu är det dags for fotboll2.0?because it relates to the socialhabits that occurs between individuals within society today. People are moreinteractive online than before due to the development of Web 2,0 and social medias.Main purposeThe main purpose of this thesis is to describe how professional football clubs usesocial media tools to establish, maintain and develop relationships with costumerswithin the field of sports.MethodologyThe thesis is based on a qualitative research with an inductive approach to make itpossible to create a depth within the research. In addition, we have a hermeneuticperspective to build an understanding for the hard labour that is put in action byworkers in the football clubs only for the reasons of making relationships possibleand strengthening bonds by using social media tools. We have gathered theempirical information trough interviews with main leaders within chosenorganizations that use social media tools on an every day basis.
Mediadiskurs om registerkontroll
Syftet med uppsatsen är att studera hur media framställer lagen om registerkontroll avarbetssökande. Det som skall undersökas är vilka diskurser som kommer fram i media, vilkapersoner som kommer till tals och vilka argument de använder när de talar om registerkontroll. Dessutom undersöks om förhållningssättet till registerkontroll har förändrats över tid. Uppsatsens frågeställningar är: hur konstrueras bilden av registerkontroll i media och hur ser förhållningssättet till registerkontroll ut över tid?Som teoretisk referensram använde jag diskursanalys, definition av sociala problem ochnormalisering av det exceptionella.