This thesis examines political consumerism as a political tool for change. Consumers' attitudes and behaviour towards political consumerism is of special interest. The method used is a questionnaire with 59 participating students. Their answers are analysed both quantitatively and, to a lesser degree, qualitatively. The theoretical framework consists of Fishbein and Ajzen's theory of reasoned action and previously published research of essence.The consumers in this study generally rank corporate social responsibility (CSR) as important.

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

Purpose ? The current study aims to analyze how employees in temporary groups gets motivated, based on their personality traits and generation belonging, focusing on the goal setting theory. The study also focuses on the combination of these two variables concerning the goal setting theory.Design ? A total of 56 individuals working in project groups completed the questionnaire made for measure their personality traits and their work motivation.Findings ? Results in this specific case demonstrated differences in motivation based on their personality traits and generation. The study also found differences when studying the combination of the two variables.

This comparative linguistic textstudy focuses on the relationship between a newspapers own outspoken political standpoint and it´s ambition of being an unbiased provider of objective information. This connection becomes particulary interestering in times of election when a newspapers role as provider of information is of great importance for the citizens. When a newspaper reports an event to the public, the reporter always has to choose from a small selection of possible linguistic forms when representing the story. Through linguistic analysis of these forms we can see that the final choice is often not a complete arbitrary one. We compared two daily newspapers, Dagens Nyheter and Dala-Demokraten, that stod on opposite sides in the Swedish EMU-elections 2003.

Studien syftar till att ge ökad kunskap om mediedebattens diskurs, i synnerhet utifrån ett riskperspektiv. Målet med denna studie är att undersöka hur mediedebatten om HPV-vaccinet ser ut, och varför den ser ut som den gör. Vilka aktörer som är aktiva i debatten, hur de argumenterar och vilka budskap de använder är områden som besvaras för att uppfylla vårt mål.Studiens huvudfråga undersöks genom en kritisk diskursanalys samt argumentationsanalys.Huvudresultaten visar att debatten kan liknas vid en kampanj, eftersom debattens aktörer till största del representeras av elitpersoner, människor som har makt att driva igenom eller påverka beslut inom området. Till hjälp använder de sig av argument som kan tyda på en hälsorisk hos den enskilda individen. En trolig orsak till att medierna satte HPV-vaccinet på agendan kan vara ett flertal omvärldsfaktorer som; massvaccinationen mot svininfluensan, Kalla faktas program om vaccinet, internet och sociala medier, nyhetsrapporteringen samt barn och kvinnors roll i samhället.

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

The purpose of this paper is to examine witch factors lays behind political decisions when reforming upper secondary school. Three major factors are used: political, economical and structural. These factors become visible by comparing the school reforms 1965 and the coming one in 2009. An analytical scheme is used to find the factors in the primary information. The study is based both political inquiries and on debate articles from newspapers and political papers.The results show that two factors are more visible than the third, and that is the ideological and structural.

During the last few years the countries in the African continent have experienced an enormous increase in female politicians on a national level. Rwanda is even the country with the highest number of female politicians in its parliament in the world. Despite this development in Africa, the quantitative research on women's political representation in the world has not yet paid attention to the situation there. Some of the surveys that have been done have even excluded countries that do not fit the homogeneous pattern ? which is precisely the problem with African countries ? for it to be possible to explain the situation with existing theories.The intention of this paper is therefore to, with all of the 53 African countries included in the study, examine whether the already existing explanatory factors regarding women's political representation also can be applied to an African context to explain the situation there.

The media society of today is changing. Because of a media convergence, traditional media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented.

Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.

Today's children characterized and named according to Palfrey and Gasser for digital natives. Children are shaped by the use of media and ICT (Information- and Communication Technology) in a natural way. If their participation in environments where the media and ICT is common, it leads to other conditionsthan the previous generations. The purpose of this study was to understand and describe what teachers say and do to create involvement in children's use of media and ICT tools. The former media education development works carried out at preschools in Piteå municipality was the starting point and inspiration for the study. Study was based on a qualitative approach. Qualitative interviews and participant observations were carried out at one preschool in Piteå.

People are given better opportunities to participate in polity today. Democratic equality entails that all individuals are equal and therefore they should be included in the process of making the decisions. How can participation be defined and does it mean that having the possibility to participate means that people can influence the process of making the decisions in polity process?This paper focuses on participation and influence in polity and examine the relationship between having the possibility to participate and having the possibility to actually influence polity process on more local level. Therefore I have been examining the citizens? participation and influence in Helsingborg which is my case study.

The first of the dual purposes of this work has been to describe the research that has been done regarding the root causes of terrorism and second, using a general causal theory and examining the political dimensions of it, to discuss whether or not general causal theories (grand-theories) are helpful for researchers and policy-makers when reacting to social developments in the form of terrorism. The essay is a qualitative literature analysis and I have based my studies on mostly new books treating root causes of terrorism. I have concentrated on discussing international terrorism and how political dimensions may impact the occurence of this form of political violence. The conclusions I have made is that there is no widespread consensus among researchers and scholars as to what really causes terrorism. Neither can the general model examined in chapter 5 be used to predict when and where terrorism will occur next.

This examination project is an investigation about the opinion and comprehension for political engagement of four young municipal politicians. The purpose with this project is to describe and understand the pronounced comprehension for political engagement. There is also an intention to investigate the educational in discussing political engagement with students in social studies at upper secondary school. The method that has been used is ?map of conceptions? because of its appropriate way to elucidate the comprehension and understanding of a certain subject. Those four young municipal politicians see political engagement as the will to improve the community. There is also an importance to have a large engagement in more areas than just one.

This thesis discusses the 2007 elections in Kenya, and its aftermath. The aim is to examine whether or not ethnicity played a major role in the outbreak of violence that followed the referendum. As well as different theories and discussions on ethnicity, I will also try to explain the course of events by using theories of increased civil violence during a democratic transition, and the fact that weak political institutions can cause violence. My conclusion is that ethnicity has played a part in the violence, but is too simple to blame the events following the election on just that. A number of different factors all contributed to the outbreak, but all to a different extent.