This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.

The purpose of this study is to examine how the editorial staff from the Swedish radio program Morgonpasset i P3 and the Norwegian radio program P3morgen uses Facebook and Twitter and how they can use social media as a tool in the production. The purpose is also to examine how active both of the editorial staff are on Facebook and Twitter and which kind of language they use on Facebook and Twitter. The radio programs both work under a lot of similar conditions and are both controlled by public service in both countries. To conduct the study qualitative interviews was performed with the web editor Christoffer Malm from Morgonpasset i P3 and the radio presenter Silje Nordnes from P3morgen in combination with a quantitative content analysis. The study was conducted over a limited period of the autumn of 2013.

The purpose of this thesis is to examine how five public libraries reason about the use of social media in their day-to-day work. This thesis aim to answer three research questions: What is the libraries use of social media today? How do libraries look upon their own use of social media? And have the libraries formulated any goals about their use of social media, and what are their thoughts on this? The methodology used in this thesis is a content analysis of the libraries social media and a questionnaire interview which was sent by mail to all of the libraries involved. The theoretical framework for the thesis is a model developed by Jochumsen, Hvenegaard Rasmussen and Skot-Hansen.The results of our study shows that the room of meetings, from the theoretical framework, are the most represented in the content of the social media used by the libraries. The libraries find that social media is a good way to connect and communicate with their users, but they feel that the time they spend on their social media is not enough.Our study also shows that most of the libraries have not formulated any goals for their use of social media, and that they do not have any intentions to do so..

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.

Drawing from the theoretical foundations of the ?critical theory? of the Frankfurt School and the media ethnographic ?cultural studies? approach of the british Birmingham School, this study attempts to sketch out a media theoretical overview of the contemporary state of media culture. Using the term convergence culture as the foundation, this study offers a theoretical background to the two contemporary streams that are the significant and distinct tendencies of convergence culture: intermedial convergence, its contemporary state and historical tendencies that can be traced back using the past media theoretical approach of the Frankfurt School, and cultural convergence, its contemporary state and historical tendencies, which lineage in a media theoretical context can be traced back to the british ethographic ?cultural studies? field. Using contemporary drama serials to identify and pinpoint these two stream, this study shows how intermedial convergence expresses itself today through media conglomeration in terms of branding, product placement and marketing as the result of the ?completed? convergence between screen culture and popular music as the current defining state of commodity culture.

Today's young people increasingly tend to sit at home and relax, instead of being out and meet friends. This is based on my observations from my experience as a teacher. They are more and more in front of their computers and living their lives through their various Internet sites. There I was, stuck on how they behave in their environment, both private and public but also to their friends and their families versus their "internetlife". Young people are more and more at home and even the daily discussion are now placed on the internet instead of face to face communications or on the phone.This essay deals with the subjects selfrepresentation and self-identity that Erving Goffman handled in his bookThe self in everyday life respectively Anthony Giddens in Modernity and Sef-Identity.

In the year 2003 the Swedish ministry of Justice drew up a communication about the incorporation of the European Unions directive about harmonisation of certain aspects of copyright and related rights in the Information Society, 2001/29/EG. The communications name is Ds 2003:35. This study examines the arguments in the communications from some of the copyright organisations in Sweden. For this study we have used five referral statements from organisations who represents different types of originators. We have studied their arguments and how well they argue for their theses.

Many social services cases have been reviewed in the media during the last years. One of those cases is ?Lasse and Karin?, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized.

The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library?s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on relationships, networks and interaction. My main method has been semi-structured interviews with a librarian at the relevant library, with the manager of the library and with the head of the municipality?s department of communication.The results of my studies show that marketing on social media is a positive and important thing for libraries.

The reporting of the media will never be an exact copy of reality. Through medias way of presenting, or framing, the world that surround us all they must also affect our interpretation of it. The role of the journalist includes both chosing and excluding in the way they describe things. Studies have been made by the wellknown mediaresearcher, Kent Asp, that show how media reported in more negative wordings about Mona Sahlin, than her opponent Fredrik Reinfeldt in the period building up to the swedish elections 2010. The purpose of our study has been to compare how these politicians were being described, or framed, in the media, in regards to their gender.Our study has shown that Mona Sahlin more often than Fredrik Reinfeldt was described as being less knowledgeable, and were mentioned in the context of scandals or conflicts.

This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. Findings indicate that companies' social media presences to a large extent are dependent on individual employees with high levels of interest for the area and that companies that have integrated social media into their others operations see more value from their efforts..

The aim of the thesis was to investigate energy consumption and carbon dioxide emissions from an advertisement broadcasted on the radio or the television or distributed through press. The object was to calculate the amount of carbon dioxide emissions per individual receiver of an advertisement in Sweden. There was no room for a deeper investigation into editorial work within the framework of the thesis. Consequently, main focus of the radio and television study was on broadcasting itself and the components involved. Focus for the press study was on paper production, printing and distribution. Production and discarding of media equipment was not taken into account.