The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.

The purpose of this thesis is to investigate industrial branding, which as a relatively new concept, both for practioners as well as academia, comprises a less explored application of the brand concept. The theoretical background of the study consists of marketing theory concerning the brand concept, and theory concerning industrial marketing. The empirical foundation consists of case studies of four industrial companies, based on interviews with representatives from the companies. All four companies have engaged in activities which they themselves see as industrial branding. Initially, the study sets out to determine the occurence of industrial branding, according to this study?s definition, and continues to tentatively explore the implications of branding in an industrial context.

Since the beginning of 2007 Stockholm Resilience Centre has produced scientifictransdisciplinary research in the subjects of sustainability and resilience. There is a highambition to communicate the results of the research to key stakeholders. One of the targetgroups is policy makers, because the mission identifies this group as important when reachingfor the main goal (vision) of the research institute. The media of choice is an e-newsletterwith the latest resilience research produced within Stockholm Resilience Centre. It is at thesame time an opportunity to bring forth the organisations objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines concerning the development of thenewsletter.

Allt yngre barn använder digitala tjänster i form av strömmande media, vilket kräver att tjänster ämnade för dem anpassas utefter deras förutsättningar. Barn skiljer sig vanligtvis kognitivt från vuxna eftersom de oftast inte hunnit erfara och uppleva lika mycket. Det innebär att barn har andra behov än vuxna för att kunna interagera med strömmande media. I denna uppsats undersöks hur olika kognitiva färdigheter påverkar barns interaktion med strömmande media. Inledningsvis kartläggs interaktionsdesign, användbarhet, användbarhet för barn och kognitiva färdigheter som är uppsatsens huvudämnen.

I media förekommer det idag ett stort utbud av olika hälsobudskap och många gånger kan detvara svårt att bedöma sanningshalten i budskapen. Hälsobudskapen kan även skapa förvirringoch stress hos människor och framförallt ungdomar anses vara en mer sårbar och utsatt grupp(Sandberg, 2005). Enligt kursplanen för hem- och konsumentkunskap ska budskap i mediavara en del av undervisningen. Bland annat ska undervisningen behandla budskapenspåverkan på människor och hur de kan bemötas på ett reflekterat sätt (Skolverket, 2011d). Idenna kvalitativa studie har vårt syfte därför varit att belysa hem- ochkonsumentkunskaplärares uppfattningar om hälsa och hälsobudskap i media och dess plats iundervisningen i hem- och konsumentkunskap i årskurs 7-9.

Aim: The overall aim of this survey was to show whether, and possibly how, Stockholm?s three biggest football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by football clubs in their efforts against supporter violence. From this purpose two questions were constructed: 1) Do football clubs work strategically with their communications with regard to supporter violence? In that case, how? 2) Can work with strategic communication in terms of supporter violence improve? In such cases, how?Material and Method: The method used in this studie is of a qualitative character.

Den feministiska serien Drift lanserades under våren 2007 av Kolik Förlag som en första del i ett projekt kallat Femisex. Det var en berättelse om sex och relationer och boken innehöll teman som till exempel objektifiering av män och alternativ till heteronormen. Denna uppsats belyser bokens innehåll, format och kommunikationsutmaningarna i mötet med media. Målet med uppsatsen är att undersöka boken ur nämnda aspekter genom formen av en fallstudie för att sedan utveckla och förbättra den externa kommunikationen för framtida boklanseringar..

In this thesis we present the procedures and outcomes of adopting two roles in a study: the role of a researcher and the role of a designer. The subject is crossmedia design. Crossmedia is a growing and changing trend for media producers of today its design is of great importance. The purpose is to create a concept from scratch that stands out from the crowd and engage people with the use of cross media as the approach. We also aim to investigate if a cross media designer can rely on previous research made within this subject or if the scene has changed.In order to test and to fully understand the process of the subject, we designed a crossmedia concept, based upon previous and related research.

This bachelor´s thesis analyzes the debate in a number of Swedish media regarding the introduction of video games as a new medium in the public libraries. The theory and method used is discourse analysis. Three questions were asked: how the introduction of video games as a new media in libraries is discussed, how is it motivated and in what way the authors of the articles analyzed are speaking about new media and the mission of the library. The selected articles were divided into four themes and the analysis resulted in the identification of two main discourses, one which is positive to the introduction and integration of new media in the libraries? collections, and one which has a more negative approach and uses quality and culture as an argument. The conclusion is that video games are a medium so widely used that librarians have to decide whether or not they want to include it in the libraries? collections, and by deciding this they reveal their attitude towards the mission and purpose of the public library..

I denna studie undersöks hur romer representeras i media. Detta görs utifrån två aktuella nyhetshändelser under 2013 där jag söker svar på vilka som får framträda i artiklarna, vilka nyckelord som används i texterna samt hur romer representeras genom en bildanalys.  En jämförelse görs också historiskt med tidigare skildringar av romer för att se om representationen av romer är liknande sedan tidigare. Jag blev intresserad att göra denna studie om romer och media då romer inte alltför längesedan blivit en erkänd minoritetsgrupp men som historiskt varit en väldigt utsatt grupp i Sverige och länder runt om i Europa.  Resultatet av studien visar att romer idag beskrivs med liknande negativa konnotationer som de gjort historiskt men att detta inte uttrycks i media på samma sätt idag. Skillnaden mellan hur romer representeras idag och under tidigt 1900-tal är att det förut skrevs öppet negativt om romer ? idag används inte språkbruket för att identifiera romer utan det uttrycks mellan raderna.     .

Uppsatsen handlar om tryckfrihets- och yttrandefrihetsbrott och då speciellt brotten mot enskild person, såsom förtal, förtal av avliden person och förolämpningar. I dagens massmedia verkar det som gränserna för etik tänjs till det yttersta. Frågan är om media inte har tagit sin informationsskyldighet för långt och om det finns grund för publiciteten av människors privatliv. Är verkligen allt som publiceras till allmänhetens nytta eller är det bara för att tillfredsställa människors nyfikenhet. Visserligen skall sådant som efterfrågas tas upp, men hur långt skall media gå in i någons privatliv.

Title: En kompis i brevlådan. En kvantitativ studie om flickor och pojkar i Kamratposten under 1993 och 2013Authors: Malin Magnusson & Malou TranlövSubject: Undergraduate research paper in journalism studies, Department of Journalism, Media and Communication, University of GothenburgTerm: Spring 2014Supervisor: Ulrika HedmanLanguage: SwedishKamratposten is a Swedish magazine for children aged 8-14. The target audience is both girls and boys. This makes it the only magazine on the Swedish market that aims to reach both sexes within this age group.Our main purpose with this study is to explore how girls and boys are portrayed in Kamratposten in 1993 and 2013. This was done using a quantitative methodology.

AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.

Title: What is important knowledge in social studies- An analyse of opinions among teachers in social studiesThe aim of this paper is to increase the awareness about how teachers in Social studies think about goals and substance in the subject. I also want to get a picture about what kinds of problems teacher?s experiences when teaching Social studies. My expectations told me that Social studies are complex to teach, because it derives from several university disciplines such as Political science, Economics, Sociology, Law and Geography, which I believe makes the subject harder to define and what to give priority to. Finally, I want to increase the awareness, if it seems to be any fundamental essence in Social studies as a subject.To achieve my goals with this paper I have studied relevant literature about Social studies.

Swedish schools have during the last few years started to providing pupils in high school with tablet-computers. By doing interviews I examine how pupils in high school use tablet-computers in different ways and how that affect their studies. From a sociocultural perspective and with the concept of artefacts I analyze how suitable tablet-computers are for studies on this level of education. My results show that the tablet-computers are used as the pupils primary study tool. They are available to all pupils and can be used in most parts of their studies and this creates new opportonities in how to interact with collective knowledge and with other people.