Minoritetsgrupper som exempelvis homosexuella får allt större utrymme i dagens massmedier. Uttalat homosexuella personer förekommer i såväl TV som tidningar och filmer och har blivit en självklar om än omdiskuterad del av medieflödet. Med detta som utgångspunkt syftar den här uppsatsen till att genom en kvalitativ näranalys utröna huruvida homosexualitet även kommer till uttryck i reklam. Vi valde att studera och jämföra reklambilder ur två av Sveriges största månadstidningar med heterosexuell målgrupp. Efter att ha studerat och analyserat vårt material drog vi slutsatsen att homosexualitet sällan eller aldrig uttrycks i reklam i tidningar med heterosexuell läsekrets.

Problem definition and purpose: A debated question in journalism today is if the mass media have the power to affect norms and values in the society. There are therefore many who believe that the media must works for democratic and equitable news coverage. Studies have shown that there are still many differences in how women and men are being portrayed in the Swedish media, even if Sweden is one of the most equal countries in the world. This inequality may affect the democracy and equality in the society negative.Previous studies have mainly been using gender as the only explanatory factor to explain the difference of coverage between men and women in the news content. The purpose of this study will therefore not only be to compare the coverage of the Green Partys two spokespersons, Åsa Romson and Gustav Fridolin, from a gender perspective but also to take in count other factors that could contribute to differences in the news coverage.Method and material: To find an answer to the purpose of this thesis a quantitative content analysis have been done on a total of 238 news articles in which Åsa Romson and/or Gustav Fridolin occur.Main results: The results of the content analysis show that Gustav Fridolin occurs more frequently in the news than Romson does, and that the articles he appears in is lager than the articles in which Romson appears.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable..

AbstractThe aim off this study is to research social workers´ knowledge, use, risks and possibilities of social media in their work with clients. Because today the society is using social media networks in daily life and social media has become a tool in social work as well. How does social media and social work cooperate? And how does social media effect social workers? For example the website Facebook has grown huge and many people use it everyday. Where is the line between work and private life? To reach this knowledge in this study, qualitative interviews have been done with six social workers that work with children, youths and families.

The purpose of this essay was to find the reasons why some students do not dare to participate verbally in the classroom. I also wanted to know how teachers are working to make it easier or students with communication apprehension. After that I put the teacher?s answers in contrast to the theory. I used qualitative interviews as the method.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media.

The world today is not an equal place. We see children starve, people being discriminated and women?s rights being neglected. The media coverage of women?s sports is no exception.

Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

How do the administrators of nature reserves experience the communication with the land owners concerned? The article is a qualitative study within the environmental communication subject. The study has been performed through qualitative interviews with administrators of nature reserves. Being in action the administrators must know how to communicate with people. The result of the study shows the administrators lack a language to describe their experience of the communication with the landowners. .

Genom att studera relationen mellan upplevt psykologiskt arbetsklimat och anställdas användande av sociala media i arbetet söktes stöd för studiens huvudsyfte: om anställda använder sig av sociala media i arbetet om arbetsklimatet inte upplevs som positivt, samt om sociala media används, hur anställda då uppfattar sociala media som hjälp och stöd i arbetet. Genom en webbaserad enkät samlades data in från deltagarna (N = 27), vilka härrörde från tre IT-avdelningar i en kommunal organisation i Mellansverige. Analyser av ackumulerad data skedde till övervägande del genom Spearmans korrelationstest och Mann-Whitney U-test. Resultatet indikerade stöd för två av studiens tre hypoteser vad gäller samband mellan upplevelse av psykologiskt arbetsklimat och användande av sociala media, samt skillnader mellan anställdas upplevelse av relationer till kollegor offline och användande av sociala media. Däremot hittades inga signifikanta skillnader för hur anställda, beroende på hur de ser på kunskap, tar stöd från relationer online och offline..

The purpose of this report is to study the risk of dust explosions at the candy manufacturing plant Leaf Sverige in Gävle, Sweden. The risk analysis was conducted with a preliminary hazard analysis, PHA and event trees. The analysis focuses only on the risk posed to employees and material damages at the plant. No third person injuries have been considered. Another purpose of this report is to study risk awareness and risk communication concerning dust explosions.

The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2.

The purpose of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that marketing through social media can create a better relationship between the libraryand its users. The questions I wanted to answer were:? Libraries using social media, for what purpose do they use them? ? Do the libraries choose to use social media to market their organization? Why? ? What attitudes exist among librarians about marketing through social media?The theoretical framework for this thesis is Evert Gummessons model off Relationshipmarketing and the process of Internet marketing, which both are based on relationalperspective. The methodology used for this study was structured interviews.