Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

The purpose of this study was to investigate how Islam and Muslims are portrayed a) in results from studies on Swedish teaching materials, and b) in articles in Swedish media newspapers. The study was conducted through two separate studies. In the first study, five previous research reports on how Islam and Muslims are portrayed in Swedish teaching materials were analysed in order to discern the main results regarding the portrayal of Islam and Muslims. In the second study, newspaper articles from 11 Swedish newspapers were analysed in order to discern which central themes emerge in the description of Muslims and Islam in said newspaper articles, as well as which properties and features are attributed to Muslims and Islam in the articles studied. In both studies, the data was analysed inductively through a qualitative content analysis.

Title: Facebook girls, a qualitative study of social medias and Facebooks impact on young girlsNumber of pages: 32Author: Mirja LarssonTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media,Uppsala UniversityPurpose/aim: To discover any possible difference between young girls and older girls in their wayof using Facebook.Material/method: Personal interviews, literature, electronic sources, Internet sources.Main results: The younger girls are not as aware as the older girls of their exposure on Facebookand the possible down-sides of their frequent Facebook-usage. Young girls in general use Facebookas a source to form their identity.Keywords: Facebook, identity, young girls, Cooley, Elza Dunkels, Altman and Taylor.

Chlorinated solvent are volatile organic substances that can be harmful for humans and for the environment. Examples of common chlorinated solvents are perchloroethene, PCE, and trichloroethene, TCE. Chlorinated solvents appear as contaminants in soils primarily where they have been used as washing fluids in dry-cleaning facilities or as degreasers in metal industries. Chlorinated solvents are DNAPLs (dense non-aqueous phase liquids), which means that they are not easily dissolved in water and that they sink to the bottom of the aquifer. Adsorption to soils is low so chlorinated solvents are mobile in soils.

Our premiss in this study is the escalating competition in the swedish newspaper market, which have become an issue regarding smaller editions for the newspapers, and some scientist have claimed that this has brought an sensational touch to their news. With this in mind, we have studied if a sensational touch is brought to the two biggest Swedish newspapersAftonbladet?s and Expressen?s first pages. Our purpose with the study is to look into the newspapers development regarding a more sensational newsworthiness on the front page over time. The use of quotes, images and news themes is indicators to measure the development.Trough a content analysis from three different years, 1972, 1992 and 2012 we have measured the data with the computer program SPSS.

Leber´s hereditary optic neuropathy (LHON), a disease affecting vision, is caused by several point mutations in mitochondrial DNA. Mutations leading to a defect NADH ubiquinone oxidoreductase protein will affect the respiratory chain and cause a disturbed ATP production. It is still unknown why this defect leads to the degeneration of retinal ganglion cells and cells in the opticus nerve as well as demyelination of axons in these areas. Analysis of mitochondrial DNA is an important tool in the diagnosis of the disease. At the present time analysis is based on cleavage by restriction enzymes, which only detects two of the most frequent mutations: m.3460G>A and m.11778G>A.

Titel: ?Ibland kan det vara bättre att hålla tyst helt och hållet? - En studie av blame games och ansvarsutkrävande i media i samband medSaudiaffärenFörfattare: Malin Blidkvist och Anna LovéusUppdragsgivare: Bengt Johansson, JMG, Göteborgs UniversitetKurs: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation (JMG) vid Göteborgs UniversitetTermin: Vårterminen 2012Handledare: Nicklas Håkansson, JMG, Göteborgs UniversitetSidantal/Antal ord: 58 sidor/16 775 ord (inklusive bilaga)Syfte: Syftet är att undersöka medias roll i samband med ansvarsutkrävande i Saudiaffären, med fokus på tidningsrapporteringen.Metod: Kvalitativ innehållsanalysMaterial: Vi har analyserat artiklar rörande Saudiaffären som är publicerade i fyra olika tidningar under mars månad 2012. Materialet är hämtat från Retrievers mediearkiv och framtaget med på förhand definierade sökord.Huvudresultat: Media bidrar till skapandet av blame games och är en del av att de kan fortgå men kan inte skapa ett blame game utan att det i?verkligheten? skett något som ger upphov till ansvarsutkrävande.Media och ?verkligheten? är därför beroende av varandra när det gäller skapandet och fortgåendet av blame games..

Förstainstansrättens dom i målet Microsoft mot Kommissionen har gett upphov tillmånga konkurrensrättsliga frågor, bl.a. gällande Microsofts tying av WindowsMedia Player till sitt operativsystem Windows. Denna uppsats för framförallt ettresonemang kring frågan om huruvida de ?traditionella? EG-rättsliga metodersom idag används vid bedömningen av kopplingsförbehåll (tying) är förlegade närdessa ska appliceras på en ?ny? produkt som mjukvara. En analys av konkurrensrättsligdoktrin och rättspraxis visar att Microsoftdomen i delen vad gäller tying ärkonsekvent gentemot den praxis som etablerats på området genom målen T-30/89Hilti AG mot Kommissionen samt C-333/94 P Tetra Pak International SA motKommissionen.

This master's thesis deals with how a school class of 19 students that are 12 years old,perceive the conception of the library and its activities, and how this can be studied by usingfour different approaches: analysis of the children's drawings, analysis of the children'sessays and analysis of their answers to questions in an inquiry and in interviews. Theories ofhow children learn, develop and perceive the world are briefly presented, as we11 as theorynecessary for the analysis.The four different techniques produced in general the same result; the children displayed thesame thoughts, knowledge and values in the drawings, in the essays, in the inquiry andduring the interviews. The children participating look upon a library as mainly a building,though sometimes also a room, where there are books..

The aim of the study has been to find out children?s librarians? views on and management of media that contains topics with a controversial nature and also to find out how this affects the public library as a democratic institution. We have conducted the study by interviewing six children?s librarians. By using Vestheim?s terms value rationality and instrumental rationality, we have been categorizing the answers from our informants and thus identified two different points of view.

This study focuses on trying to understand the attitudes of people born in the 1940?s concerning their view on social media. This 1940?s group has been growing on the social networks such as Facebook, but their usage is not active. Therefore, the purpose of this report is to understand in what way they are affected by the using of these platforms.

AbstractTitle: Electoral campaigns, social media and young voters ? a studie of how Moderaterna andSocialdemokraterna are going to reach out to the young voters in the electoral campaign of2010. (Valkampanjer, sociala medier och unga väljare- en studie av hur Moderaterna ochSocialdemokraterna ska nå de unga väljarna i valet 2010).Number of pages: 45Author: Sara RothmanTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn semester 2009University: Division of Media and Communication, Departement of Information Science,Uppsala University.Purpose/ Aim: The aim of this essay is to research how the two largest parties in Sweden,Moderaterna and Socialdemokraterna, are going to reach out to the young voters in theelectoral campaign of 2010. I will also find out how the young voters are going to collecttheir information before the election. That information will be compared to the strategies ofthe parties, in that way I can tell if their strategies match the young voters plans ofinformation search.Material/Method: In my eximination I chose to use two informant interviewes and fourdifferent groups of discussion.

Tiggeri och tiggare är idag ett omtalat fenomen som berör människor på olika sätt. Hur människor bildar sig en uppfattning kring ett fenomen kan många gånger avgöras av hur media framställer fenomenet. I denna studie presenteras en analys kring hur tiggeri och tiggare framställs i media över en längre tidsperiod. Materialet består av 30 artiklar publicerade i Dagens Nyheter under perioden december 1998 ? december 2013.

Uppsatsens syfte är att undersöka vad lärare och pedagoger anser om effekterna av media, IT och IKT i undervisningen. Främjar eller hämmar det elevernas kunskapsinhämtande och vilken påverkan har den tekniska tillgången på elevernas skriftspråk, det vill säga hur mycket påverkas eleverna av det språk som förekommer i andra informella kontexter så som textmeddelande (sms) via telefonen, bruket av chattspråk samt de bloggsidor som de regelbundet besöker. Den variant av tillvägagångssätt jag har valt att grunda undersökningen på är av kvantitativ form. Påverkas elevernas skriftspråk något av den IT som förekommer i undervisningen idag och åt vilket håll i så fall? Som en parallell så pekar tidigare undersökningar på att eleverna vidgar språket med hjälp av den teknologi som går att tillgå i dagens undervisning.

Purpose/Aim: The purpose of this essay is to see how the media, through the newspaper, "Vi föräldrar?, produces family and parental roles, and to investigate how the image changed over time.Material/Method: The material consists of a number of selected texts from the years 1968, 1988 and 2008. The method used is a discourse analysis based on the three level model by Norman Fairclough. The three levels are the text, the discourse practise and the sociocultural practise. In this study two of the levels, text and sociocultural practise, are used in analysing the texts.Main results: Family and parenting in the texts from 1968 can be linked to the structural functionalist theory in which the core family is central and women and men are assigned to specific roles.