The study´s purpose is to identify how their communication affects their brand. The study will be made trough the perspective image, the values and associations which the target audience have about the County Council. The study has two question formulations: Which parts in the County Council's communication affect their brand? How does the residents in Värmland's image about County Council's look like? The study is based in Balmers 6C's of Corporate Marketing. There´s also some organizational communication added  to the study.The two methods has been used in the study, qantitative survey's and qualitative interviews.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding. By using the theory on the data collection from the case company we have an understanding and shown how the customer values can be developed from a service company?s internal and external prerequisites and competitive advantages.

IntroduktionÖvervikt och fetma är ett växande folkhälsoproblem i stora delar av världen, problemet kryper dessutom allt längre ner i åldrarna. Övervikt hos barn ger en betydligt ökad risk att som vuxen drabbas av tillstånd som diabetes, hjärt- och kärlsjukdomar, vissa cancersjukdomar samt en ökad risk att dö i förtid.SyfteSyftet med studien var att undersöka om det föreligger skillnader i kroppssammansättning, energiomsättning, substratutnyttjande och insulinkänslighet mellan könen hos barn med övervikt och fetma i åldrarna 10-13 år, samt om det fanns några skillnader inom könen utifrån kategorisering efter BMI för övervikt (25-29,9) respektive fetma (?30). MetodDatainsamlingen skedde genom inhämtning av resultat från mätningar av kroppssammansättning, energiomsättning, substratutnyttjande och insulinkänslighet utförda på ett universitetsjukhus i Mellansverige under åren 2008-2014. Resultatet hämtades från 26 flickor och 29 pojkar med övervikt och fetma i åldrarna 10-13 år. ResultatDet förelåg ingen signifikant skillnad avseende något av mätvärdena mellan könen. Det kunde dock ses en signifikant skillnad avseende insulinkänslighet mellan de med övervikt och fetma hos båda könen, hos pojkarna fanns det även en signifikant skillnad i energiomsättning (p=<0,05).

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

Packaging has had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones.

In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.

The purpose of this bachelor thesis was to gain a deeper understanding of and examine how library blogs are realized at public libraries together with the views among librarians regarding the realization of library blogs.The questions we wanted to answer were: ? How is the library blog realized at the public libraries in this study? ? What are the views among the librarians in this study regarding the realization of the library blogs?The analytical model in this thesis is Connie Crosby?s six steps on how libraries successfully can realize their blogs. Four of the six steps were selected: planning, implementation, marketing and measures of success. The methodology used for this study was semi-structured interviews. Two interviews were conducted with three librarians that have partial responsibility of their respective library blogs.The results of the study show that the process of the library blog can look different in different libraries, and that the respondents had clear views on how the realization of a blog should be done.

Ambush marketing kan kortfattat beskrivas som en marknadsföringsstrategi där någon associerar sin produkt eller sitt företag med ett stort idrottsevenemang utan att ha betalat någon sponsringsavgift. Fenomenet har fötts och utvecklats i takt med en allt mer sofistikerad sponsringsmarknad där sponsorer givits exklusiv rätt att utnyttja den goodwill som förknippas med ett evenemang. I Sverige finns ingen reglering som specifikt tar sikte på ambush marketing eller stora idrottsevenemang. Istället är varumärkes- och marknadsföringsrätten av enskilt störst betydelse. Internationellt har dock flertalet länder infört s.k.

Bakgrund Forskning har visat att hur länge barn ammats, har betydelse för deras hälsa senare i livet. Även barnens sociala miljö har visat sig ha effekt på hälsan och barnens matvanor. Salut är en satsning av Västerbottens läns landsting med målet att förbättra länsbornas hälsa fram till 2030.Syfte Syftet med studien var att undersöka treåringars matvanor, Body Mass Index (BMI) och fysiska aktivitet i relation till amningsduration och familjekonstellation.Metod Studien genomfördes genom ett samarbete med Salut som utformade och delade ut en enkät via barnavårdscentraler till samtliga föräldrar vid treårskontrollen. Enkäten innehöll frågor om barnens fysiska och psykiska hälsa, samt livsstil och levnadsvanor och totalt beabetades 210 av enkäterna i denna studie, där 16 frågor valdes ut. Dessa analyserades sedan statistiskt i IBM SPSS 21.0 Statistics.

The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

This paper describes and analyzes how individuals and organizations that operate in careers in communications and marketing deal with the search for employees / employers, and how recruiting managers and recruitment consultants are working to create a match between the parties. The study was conducted on behalf of a recruitment agency that offers services in recruiting and staffing for organizations in communication and marketing. The empirical material consists of ten qualitative interviews from three different perspectives on the labor market, recruitment consultants, managers and employees. The interviews were analyzed from sociological and social psychological theories of organizations and individuals opportunities and strategies in today's western labor market. Conclusions that emerged are that organizations need for decreased amount of tied assets provides increased need for temporary employments.

SyfteSyftet med denna studie var att undersöka sensitiviteten och specificiteten hos BMI vid klassificering av övervikt, samt att jämföra gränsvärdena för övervikt mätt med BMI med gränsvärdena för övervikt mätt i fettprocent med BodPod.MetodUrvalet i studien bestod av 359 deltagare mellan 30-50 år (medelvärde ? 39,7 år). Av dessa 359 var 192 kvinnor och 167 män. Deltagarna var indelade i fyra aktivitetsnivåer ? stillasittande, lågaktiva, aktiva och mycket aktiva.

Vetenskapen har på senare år försökt fastställa de olika orsaker som leder till fetma. Det är känt att högt energiintag och för lite motion för eller senare hos de flesta individer resulterar i fetma. Det som kan konstateras är att ärftlighet i samspel med miljön vi lever i och påverkas av kan vara den huvudsakliga orsaken till en rad sjukdomar inklusive fetma. På senare år har forskare upptäckt olika gener som på ett eller annan sett är involverade i ämnesomsättningen. En sådan gen är ?fat mass and obesity associated gene?, FTO.