This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don?t have a sufficient knowledge on how to use the communication channel despite the various advantages the Internet offers.Case studies were conducted of how AdLibris, A-lotterierna AB and SF-bokhandeln perceived the importance of using the Internet as a part of their communications strategy.This new communication channel demand new ways of applying traditional marketing principals. Careful analysis of the interviews and how the answers relate to new and old marketing theories makes the bulk of this study. The conclusion is that the Internet solely is not enough, a combination with traditional marketing tools is the way to succeed in their marketing efforts.

The intention is to focus on the implementation of the tablet in preschools and how the intentions around the introduction of the tablet take shape in different preschools. The method is semi structured interviews where the respondents consist of 3 preschool directors and 6 teachers where the preschool directors work. This is a relevant subject to illustrate, as the tablet has become a tool in preschool where it seems to be different opinions about how it should be used. This study aims to understand how the implementation can take form in different preschools, what kind of similarities and differences we can see with the intentions of the tablet and if there is need of clarification on the workings of the tablets in preschools. The results show that the intentions around the introduction of the tablet in preschool look different in the preschools, and the implementation of this new technology starts in a small scale with help of photographing and videotaping.

Uppsatsen syftar till att identifiera faktorer som påverkar vid köp via enprisjämförelsesida. Faktorerna söks både i konsumentens tillvägagångssätt samtprisjämförelsesidans utformning. Identifieringen av faktorer sker med hjälp avett eget utvecklat ramverk för utvärdering. Ramverket bygger på befintligateorier och modeller som presenteras i litteraturgenomgången. I uppsatsenpresenteras empiriskt material från observationer och djupintervjuer med tiorespondenter.

AbstractThis report intends through a case study to investigate if lightweight concrete isappropriate as main material in the outer wall of a seven storey residential building.A technical design is carried out in accordance with the definitions and requirementsfor passive houses, given by FEBY?s1 ?Demand specification for passive houses?.A literature review is also carried out for a comparison between regular bolt wall andlight weight concrete wall, with a focus on the safety of moisture.The lightweight concrete block used in the report is as a celblock produced by thecompany H+H Sweden AB.The methods used have resulted in compliance with requirements andrecommendations from authorities. Calculations of energy, noise and moisture riskassessment has been carried out.The work has resulted in the conclusion that the lightweight concrete itself is notable to isolate in the extent necessary to obtain chosen U-value of 0,1 W/m2 ° C,without getting to thick. Therefore additional insulation is needed. There are fewrelevant reference objects built with only light weight concrete.

Ocean Thermal Energy Conversion (OTEC) is a technology that utilizes the temperaturedifference in oceans between the warm surface water and the cold water at 1000 m depthto produce electricity. The purpose of this report is to investigate if OTEC with its synergiescould become a commercially feasible energy solution for a small island. A literature reviewis conducted to explore the different OTEC technologies and to what extent the threesynergies; fresh water, air conditioning and aquaculture, could be used. In order to calculatethe profitability of these synergies there is also a study conducted on the conventionalmethods and cost of fresh water production, aquaculture and air conditioning. A model is setup using a scenario of a small tropical Island with population of 100 000 people.

Den här uppsatsen undersöker varför vissa spel kan ses med ett större estetiskt värde än andra och hur detta estetiska fokus kan uppnås samt hur detta påverkar spelen och dess värde. Syftet är att beskriva estetisk effektivitet som begrepp och metod för att kunna applicera dessa kunskaper i produktioner av digitala spel. För att undersöka problemområdet utfördes en spelproduktion där metoder framtagna under undersökningens gång applicerades. Denna produktion testades sedan mot respondenter och resultaten sammanställdes med reflektioner kring hur processen påverkat slutprodukten. Undersökningen beskriver ett förhållningssätt, komplett med begrepp, definitioner och metoder och visar att detta kan användas för att skapa sammanhållna och starka upplevelser. .

In this thesis I'm trying to investigate how good educational computer programs work in elementary school. I delimited the study to contain one elementary school in the stages of 6 to 9. The method I used was qualitative and the approach was inductive. I interviewed four teachers and five pupils as the way to collect data for the study. The theories I used were parts from different books with authors, which have done similar studies and researches.

Data retrieved from airborne laser scanning represents a new source of forest data. Today, the technology has matured so that it can function in an operational environment. The aim of this study was to compile areas of application of laserdata in forestry. Moreover to analyze costs and accessibility of laserdata. The goal was to provide private forest owners information to support assessments of possible benefits of laserdata.

Svart Själ är en kortfilm i genren skräck/thriller som är inspelad i High Definition Video och ljudlagd i 5.1 Surroundljud. Skapandet av denna film har involverat tre faser; Förproduktion (manus, casting av skådespelare, lokalisering av inspelningsplatser och införskaffning av rekvisita), Produktion (inspelning) och Postproduktion (redigering, effekter, musik och ljudläggning). Filmen handlar om ett kusligt hotell där ett mord har begåtts på ett brutalt sätt och den enda överlevande kommer inte ihåg något alls. Dagen efter kommer Peter, en journalist, till platsen för att undersöka saken. Vi följer med Peter in i en rysande historia där sanningen om hotellets mörka förflutna möter dagens ljus.

The new technology brings new opportunities for the language. The language, which is used when chatting or messaging, is full of linguistic devices, which facilitates writing and saves time and space. The purpose of my investigation is to find out if the chat- and- messaging- language is affecting the students' way of writing in school.To find out about this I have examined 79 essays written by students in grade 9 during the national test 2006. I have also to found out if the occurrence of these features differed between boys and girls. In addition, I have let the same students who have written the essays answer questions regarding their chatting- and messaging- habits.The conclusions I have attained through my investigation shows that 58 % of the students are using features which are typical in chat and messaging language.

Study objects: Three different productions companies which the authors have chosen to be anonymous. Purpose: The purpose with this study is to examine why production companies choose to use 3D-animations in television commercials, and what different kind of aspects affects their decisions. Theoretical: The theoretical chapter reviews the history of 3D-animation andtelevision commercials and other fields that will be relevant laterin the analysis and discussion. Method: A case study has been made on three different companies, two of the companies are active in post-production and the other one is active in the consulting area. Data was collected through semistructured interviews with two of the companies.

Instagram is one of the most common used social media platforms among teenagers today. It is not only one of the most common used social media platforms, but as well one of the most common places where cyber bullying takes action. By using focus groups, netnographic studies and a questionnary we investigate the meaning of technology regarding how the bullying on Instagram takes shape and the strategies used by teenagers to handle cyber bullying.Our research shows five different ways that cyber bullying takes shape and ten different strategies implemented to handle those. The findings are compared with previous research. The ten different strategies are then discussed from aspects that are found to have a big influence on how those are implemented: gender, knowledge, experience and awareness, presence of parents and other relatives, personal experience, trust in the technical solutions and the weaknesses of those. .

Den här uppsatsen handlar om hur serietidningens narrativa likheter och olikheter med litteratur samt film och hur dessa kan användas för skapandet av ett ickelinjärt narrativ. Vi ville se var styrkan ligger i serietidningar för att försöka berätta en berättelse på ett nytt sätt som vi inte är vana vid att se. För att undersöka detta forskade vi kring vad ickelinjärt berättande är och vad som skiljer olika berättande medium från varandra. Vi applicerade sedan denna forskning i skapandet av en serietidning där vi testa de tekniker och metoder vi lärt oss om tidigare. Resultatet bygger på erfarenheterna som vi fått från skapandet av serietidningen och hur de olika narrativa likheterna samt olikheterna kunde appliceras på en serietidning.

This qualitative study aims to investigate some secondary school teacers' attitudes to and experiences of motivation in their second language classrooms. Through qualitative interviews with five teachers some different perspectives on motivation and its function in second language acquisition have come to light. First, motivation is seen as something important and some teachers tend to distinguish between intrinsic and extrinsic motivation. Those who do so tend to value intrinsic motivation more highly. Secondly, teachers believe they can affect students' levels of motivation.

This essay examines the possibilities for the use of ICT for learning in the subject of history. By interviewing history teachers in upper secondary school about their experiences and thoughts regarding the subjects of learning, history and ICT, as well as the relations there between, based on Mishra and Koehlers TPACK model, I come to the conclusion that ICT may enhance learning in history. I also conclude that ICT may create new learning environments in history, where knowledge may or may not grow.The more unique ways of using ICT in history, compared to other school subjects, appears to be the possibility of using a variety of new sources, for example digitized primary sources from archives, that perhaps will motivate students, and make it possible to work from a con- structivistic point of view in history.Other unique possibilities are to satisfy the need of concretizing and visualizing the history being taught, by using a broad range of different media when presenting it. .