Today many people with disabilities are excluded from cultural activities. The reason for this is that activities and the environment are not adapted to people with disabilities. The aim of this study is to describe the process to make cultural activities accessible and to describe the importance of good communication between cultural suppliers and their customers. Other questions raised are accessibility to cultural activities for people with hearing disabilities, the activities in the marketing process, the interaction between theatre companies and its audience and if the interaction has contributed to the theatre's future development. Qualitative interviews with staff responsible for integration at seven theatres have been performed.

How is research and science being used in political debate? An idea analysis of the debate about försäkringsmedicinskt beslutsstöd (decision tool in healthcare security)This is a case study on different types of research use (utilization) The aim of this paper is to examine how the politicians make use of expertise and research in the parliamentary debate surrounding the decision tool in healthcare security (försäkringsmedicinskt beslutsstöd). The aim is also to find out to what extent different types of research use are present in this debate. In this case study the qualitative method of idea analysis is being used on the empirical material. The tool of analysis is based upon the theories of research use by Amara et al.

There are those who currently use social networks as a Marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on.

Leaders have many tools in their toolbox when it comes to managing their firms, assuring that they are moving in the right direction. One of these tools is vision. Vision can be a powerful tool for steering a company. But to be able to use it fully, you must also understand how vision is best conveyed to employees and followers. If you understand the vision as a tool, you can fully utilize it.

Social Marketing kampanjer syftar till att genomföra en beteendeförändring hos allmänheten genom användning av olika typer av informationskampanjer.Syftet med denna studie är att ta fram en modell med hjälp av en sammanställd litteraturgenomgång inom social marketing och genom denna sammanställning se vad som utmärker en framgångsrik och en mindre framgångsrik social marketing kampanj. Studien baseras på en kvalitativ undersökning. Det har genomförts en intervju med respektive representant för Rosa Bandet-kampanjen och Mustaschkampen samt en granskning av tidigare datainsamling. Kampanjerna är utformade efter liknande strategier och mål vilket gör att kampanjerna är lika när det kommer till utformningen. Trots att utformningen av de båda kampanjerna är lika har mottagningen av respektive kampanj sett väldigt olika ut.Utifrån studiens resultat kan man utläsa att Mustaschkampens utförande av kampanjen innehåller ett antal bristande val vilket har bidragit till att genomslagskraften sett olika ut för de båda kampanjerna.

The purpose of this essay is to study if and how five South African educators work with music as a special pedagogical tool in children's language development. To achieve the purpose of this study, two research questions were created. As method, interviews of a qualitative character were chosen.  The aim of the method is to give the educators the opportunity to think about and use their own experience before answering the questions.The result shows that the South African educators are not using music as a special educational tool. They rather use music as an everyday educational tool to promote children's language development. The result indicates that music in educational activities promotes children?s communication with each other.

This thesis work is made by Torbjörn Johansson on Karlstad University for Uddeholms AB. The assignment in this thesis work was to investigate tough cutting in three different tool steels: Vanadis 4 Extra, Vancron 40 and Sverker 21. The research was to compare the wear of the tool after cutting in each one of the tool steel alloys. The research was also made to see if the tool cutting in Vancron 40 has a better wear than the tool cutting in Vanadis 4 Extra and also compare the results with Sverker 21. All three of these alloys are a part of Uddeholms AB:s range of products, and is used in applications like forming tools and knife tools. Vancron 40 is a powder steel with a very good combination of mechanical properties like ductility, adhesive strength and hardness.

The report describes an ecodesign thesis performed by the author at the ÅF EcoDesign Center. The basic idea of ecodesign is to develop products with a minimized environmental load, without neglecting other significant product aspects such as function and price. During the last couple of years the public interest in environmental friendly products has increased, which has made it possible for companies to make a profit from their investments in ecodesign. To meet the increasing market for ecodesign services ÅF started the ÅF EcoDesign Center, where the company has gathered all of their competence in ecodesign in order to help companies to become greener. The task was to develop a tool for an Eco Screening.

This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

Kan jag med design skapa en helhet för evenemanget som speglar Växjömed närområde som värd både gentemot beställare och användare, genomatt i projektet använda design och event marketing som verktyg för attgestalta dess kärnvärden för CoMA/Växjö för festivalen World New MusicDays 2009..

Apple has since their launch of the Iphone series created a billion dollar business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the topic of any academic study, a fact that makes this thesis important. Under the assumption that apps can be regarded as a service, traditional service marketing theories have been applied with the research goal to map existing business models, evaluate revenue potential and understand best practices of marketing techniques. A series of qualitative interviews with representatives from the difference business models, backed by secondary data describing the domain shows how the Appstore has evolved over time and which marketing practices that appear successful.

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

The purpose of this bachelor?s thesis is to evaluate how the marketing campaign ?Låna dig rik? has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. The residents were asked to answer if they had noticed the campaign, where they had noticed it and what their opinion of the library was.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.