Denna studie är ett fall av organisationers användande av cause-related marketing. Syftet är att beskriva utvalda organisationers strategier med och användande av specifika cause-related marketing-aktiviteter.Organisationers vilja att bygga relationer med intressenter ökar ständigt och det blir allt mer populärt bland organisationer att ta ett socialt ansvar i hopp om att förbättra denna relation. Att organisationer säljer produkter och donerar en summa till välgörenhet benämns cause-related marketing och är ett vanligt välgörenhetsinitiativ vilket ofta upplevs positivt. Dock finns en skepticism mot organisationers användande av detta verktyg då intressenter i vissa fall ifrågasätter organisationers bakomliggande motiv. Detta innebär att utformningen av varje specifik cause-related marketing-aktivitet är avgörande för dess framgång.För att besvara syftet med denna studie har samtalsintervjuer och en kvalitativ innehållsanalys använts.

Many companies are presently investing in different types of environmental strategies, and it is varying to what level they channel their resources to environmental efforts. It is also diverging to what extent organizations effort to profile themselves as environmentally conscious. This can be due to difficulties in reaching out to customers and to finding the most efficient method of green marketing communication. The aim of this study is to analyse how an insurance company more actively can communicate environmental matters foremost in their contact with customers. One can in different mediums daily follow debates and discussions concerning the environment. Many insurance companies have also identified their role in performing green work.

This essay was to investigate what self-image public libraries convey on Facebook and what image is received by the users, along with comparison of those. It was investigated if the received image corresponded with the users? previous image of public libraries. The method used was interviews with the Facebook administrators and surveys with the users. The theoretical framework was Kotler?s model for image creation.The research is mainly American and shows Facebook as an accepted marketing tool for libraries among students, but as not taken seriously by the library staff.

Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable..

AbstractThe aim of the research presented in this thesis is to study how interactional strategies are used by children and what these strategies mean or imply in the preschool cultural context. The theoretical point of departure in the study is the socio-cultural perspective (William Corsaro, Roger Säljö, Jim Wertsch). The study is a contribution to the field of research that focuses upon contextual issues and an overall way of seeing the child. This is in opposition to the strong traditional psychological perspective in the development of the child, where a focus upon the individual dominates in special education. This ethnographic study aims to answer the following research questions; What interactional strategies are co-constructed by the children in preschool play? How do the interactional strategies influence the creation of culture in preschool play? The children, 3-5 years olds, and their play situation were in focus.

Det blir allt svårare för företag att särskilja sig på marknaden. Traditionell marknadsföring är inte längre lika effektiv som förr, och idag finns flera olika strategier för att sticka ut i bruset. Kring varumärken och produkter skapas ofta ett rykte, som ibland antingen kan vara positivt eller negativt. Ibland har detta rykte uppkommit utan påverkan ifrån företaget, men det finns även strategier för att skapa och påverka sitt eget rykte. Ett positivt rykte kan leda till ökad försäljning och vinst.

My purpose in this paper is to study teachers' work in reading and writing in primary school and special school. I want to find out if they use the same methods, strategies and materials to help students learn to read and write. I will find out the answer to my purpose by performing two qualitative observation and two qualitative interviews. Lundberg (2010) is the researcher I relate to during my study. Through observation, I see how teachers work with students in the classroom during a lesson in the Swedish language. During the interviews, I received answers to how teachers work with language, the materials, methods and strategies they use. I found out that teachers use specific strategies when they help their students. They use a work material that is tailored to curriculum in Swedish language and it is based on the phonics method. .

The hotel sector has reviewed big changes, as higher requirements on independent hotels have been set. In order to be able to compete with big hotel chains, it is no longer sufficient to only use the 4P of marketing mix, it is also required a bigger focus on the personnel. Trained and service aimed employees are service companies' intangible assets and they become more important. Globalisation and internationalisation has however contributed to that the labor market has become more open, and employees easier can compare employment conditions or change job.The aim of this essay is to analyze and to evaluate conditions for the internal marketing at independent hotels, in order to be able to achieve employee loyalty. The essay builds on a comparison between managers' and employees' views about internal marketing.A qualitative hermeneutical study has been used in order to be able to analyze and evaluate conditions for the independent hotels' internal marketing.

Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. Results: A model that would better reflect the reality of today (2013) could contain company pride, chairman?s whim, exposure, relationships and associations..

This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura?s fashion-ology theory, the study emphasizes the new role of the fashion bloggers in the fashion system, and illustrates their consumption power vis-a-vis the retailers, the consumers, each other and the whole industry as such.    .

The ability for companies to anticipate the future and stay in the forefront of the competition is essential for successful business. The tool of Environmental Scanning is basics in the process of developing prescriptive strategies as well as vital in evolving emergent strategies. The complexity lies in gathering relevant information and transforming the information into adequate data, which can be utilised by management to optimise strategies. The purpose of this study is to scrutinise how successfully operating Swedish manufacturing companies, listed on the Stockholm Stock Exchange?s ?Large Cap?-list, organise their Environmental Scanning actions and how this affects the development of strategies. Prior research on the subject has been used as foundation to presenting relevant theories.

This is a qualitative study based on two focus group interviews with a total of six social workers who work with assessing financial aid in two municipalities. The study aims to examine how the social workers experience and handle their ambiguous professional role, on the basis that they are expected to support and control the client. The theoretical framework is the theory about discretion and role theory. The results show that social workers find it difficult to combine these different approaches. Two different groups of strategies that social workers use to manage their professional role have been distinguished, the first is used to combine the different approaches (combination strategies), which are: empathy, to be distinct and to "blame" the organization.

This degree projects made on behalf of AB Karl Hedin to find out what private forest estate owners would like to have on a forestry-related website. The reason for finding out what estate owners think of the forest websites is to meet needs of the forest owners who are customers of AB Karl Hedin. Marketing and use of the Internet for information search for products and services are two key concepts in this study. To be able to perform the study, a telephone survey was made to find out what estate owners want and what they are missing on a forest site. The survey can be summarized at following conclusion: The marketing of AB Karl Hedin website must be stronger The forest owners want more information on forest business, prices and forestry services.

I september 2007 lanserades en ny varumärkesplattform för Sverige. Denna uppsats har undersökt hur denna är utformad och vilken betydelse den har för svenska företag. För att genomföra en genomförlig analys har även det svenska varumärket i helhet analyserats. Detta för att fastslå om det har någon betydelse för svenska företag. En kvalitativ metod har använts där den primära data blir de genomförda intervjuerna.

The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that positioning is a key activity for successfully addressing the targetmarket. Successful positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.