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9399 Uppsatser om Marketing research panels - Sida 60 av 627

Svensk omega-3 om vi får be! värdebildande aspekter inom ett intustriellt nätverk applicerat på Sölvesborgsregionens fiskoljeprojekt

Syftet med uppsatsen är att skapa ett teoretiskt kunskapsbidrag där vi identifierar och kartlägger hur de olika litteraturområdena sammanfaller och samverkar i avseendet värdebildande aspekter inom ett industriellt nätverk. Studiens syfte är även att bringa klarhet i huruvida Sölvesborgsregionens fiskoljeprojekt är möjligt att genomföra samt att definiera eventuella hinder. Uppsatsen har två separata frågeställningar. För att besvara dessa har vi angripit den första frågeställningen, avseende de teoretiska litteraturområdena, utifrån en deduktiv ansats. Den andra frågeställningen, gällande fiskoljeprojektets genomförbarhet, har vi angripit utifrån en induktiv ansats.

Invandrarelevers skolframgång : En studie om de sent anlända ungdomarna i gymnasieåldern

This essay is a study about school success for immigrant pupils whose ages are between 16 and 19 years when they arrive to Sweden.The purpose of this study is to examine pupils difficulties in the school and the faktors which affect their success in the school and even possibilities which they can be offered by the school.This research carried out at two upper secondary schools in the municipality of ?Södertälje?. The method which I have used is a qualitative research method which depends on interviews.The results of the research shows pupils difficulties and the different faktors which influence their success in the school.My conclusions are that these pupils have many difficulties and to reach a successful schooling, the shcool have to give these pupils a variety of possibilities which builds with pupils self possibilities a foundation for a good and successful schooling.The research also shows that the both schools are not giving enough possibilities to these pupils. The education system in these schools doesn?t fits for multi ? lingual pupils.

Country of origin - consumers?perception at the point of purchase of meat : a means-end chain analysis

Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). This is the case despite of the fact that consumers frequently state the importance of Swedish country of origin on the meat products they purchase (www, LRF, 2, 2006). A rising public awareness about health, environmental issues, animal welfare and food safety coupled to meat consumption and meat production is scrutinized both from media and consumers. Due to rising concerns of production-methods of meat, consumers wants to make informed purchasing decisions of the meat they purchase (BEUC, 2013).

Gränslandet mellan skola och arbetsliv

This degree project documents the meeting of four high-school students with working life before and during the practical training period, which is a mandatory part of the Swedish media curriculum. We looked into practical training, which we qualify as the crossroads between school and working life, from a student?s perspective. We chose to approach the problem theoretically via hermeneutics and we used the case study method for our field research. The foundation of our pre-understanding of the media curriculum?s practical training period lays on previously published research, the study of specialist literature, own experience gained during practical training and teaching experience at high-schools as well as a pre-study we carried out.

Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

Grön Marknadsföring = En Naturlig Strategi : Analys av Grön Marknadsföring i dagligvaruhandeln

Syfte: Att analysera hur dagligvaruhandeln använder sig av Grön Marknadsföring internt och externt för att positionera sig som ett miljövänligt företag på marknaden.Metod: En deskriptiv undersökning med primärdata i form av personliga intervjuer från de tre största aktörerna inom svenska dagligvaruhandeln.Teori: ?Green Marketing Activities at the Three Levels? har används som modell för att ta reda på hur de olika företagen arbetar med Grön Marknadsföring. Modellen är uppdelad i åtta områden och tre nivåer för Grön Marknadsföring.Slutsats: Samtliga företag vill ta ett miljöansvar, men två av tre ser sig även ha ett ansvar att informera och hjälpa kunder till ett bättre handlande. Två av de tre undersökta företagen är mer inriktade på att bygga ett ekologiskt varumärke medan det tredje företaget är mer inriktad på att upplysa om ekologi. Undersökningen visar dock att alla aktörer har undermåligt arbete med marknadsföringen i butik för att fånga upp kunders ekologiska intresse.

Finns tröjan i grönt? : En retorisk analys av H&Ms Conscious Actions Sustainability Report.

As consumers we want to know from whom we buy, what we buy and the impact the company has on our planet. In recent years there been an increasing number of scandals concerning child labour, dangerous chemicals and falsely labelled meat. A good way for companies to communicate their environmental efforts is to establish a sustainability report, where they describe their work and their impact on our environment. By concentrating on H&M?s sustainability report, as well as conducting a rhetorical analysis, we have been able to focus on the following research questions:  ? Why do companies establish CSR reports? ? How do companies gain legitimacy through their rhetorical choices? ? How do companies try to influence recipients? attitudes to the company? We begin by studying the context, which is of importance when using a rhetorical method and thereby attempt to understand in what situation the text is created.

Skapande av organisationskunskap i små, unga forskningsintensiva företag : En studie av tre företag i Uppsala

Because of among other things the globalization and a focus on core competencies knowledge has become very important for the companies of today, especially for research-intensive companies. The problem is that the companies become more sensitive to how knowledge is created and spread, that is, how organizational knowledge is created. Especially sensitive are companies who are small, young and research-intensive. The purpose with this thesis is to explore how organizational knowledge is created in small, young and research intensive companies.The theory is based on a five-phase model of organizational knowledge creation and four modes of knowledge conversion described by Nonaka and Takeuchi (1995). These concepts constitute the foundation of the analytical model used in the thesis.The study is carried out by qualitative, highly structured interviews with low standardization.

Kultur för flera marknadsföring av teater för personer med dövhet eller hörselskada

Today many people with disabilities are excluded from cultural activities. The reason for this is that activities and the environment are not adapted to people with disabilities. The aim of this study is to describe the process to make cultural activities accessible and to describe the importance of good communication between cultural suppliers and their customers. Other questions raised are accessibility to cultural activities for people with hearing disabilities, the activities in the marketing process, the interaction between theatre companies and its audience and if the interaction has contributed to the theatre's future development. Qualitative interviews with staff responsible for integration at seven theatres have been performed.

Argument för prissättning av skogsfastigheter

The world economy of today is in an extensive financial crisis which has lead to the fact that people seek well placed investments and securing of capital, something that by many people can be found in forest investment. The price of forest estates has increased with 90 % during the last 5 years and marketing polls indicate a positive belief in the future among forest owners. The development of timber prices has not increased to the same extent as the forest property prices which implies that the property price not only reflect the yield value from the forest but also that the lumber value does not have such a meaningful role in the pricing of forest properties as proven earlier. This fact means that forest owners either invest their capital in forest in a speculative point of view or that the purchasers of forest properties invests in non monetary benefits that lacks a direct yield value. The purpose with this degree thesis is to increase the understanding of the pricing of forest properties with focus on the above mentioned fact.

Boktrailern : varför marknadsföra text med ljud och bild?

Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas.

The Success of None-Joint Venture Strategic Alliances

The companies? managements acknowledge personal relations and trust, through good communication and predefined responsibilities and goals, as key factors to succeed in strategic alliance. These factors did not always exist according to the employees? involved. This research, in contrast, suggests that these factors are subordinate to the correlation between the company?s vision and the alliance objectives, hence level of priority, which indicates that management has hidden motives for entering the strategic alliance.

Universell kunskapsorganisation: identifiering av ett framväxande forskningsområde genom citeringsanalys.

An ongoing discussion concerning the possibilities of universal classification based on phenomena rather than on research disciplines has been noticed. In order to discover if this was a limited discussion or the beginning of a major new field of research a study of citations was made using the database Web of Science. In addition, references of the works concerned were studied to find out where the ideas originated. The study of references shows that the ideas originate in a limited number of older published works, some of them well established in Information Science, some of them less generally known. The main ideas commonly used in Information Science are Ranganathan?s facet theories and the work of the Classification Research Group.

Bibliotekarier och forskare i samspel : Fallstudier på ett företag och ett universitet

Librarians like to think that libraries contribute substantially to the progress of research. However, libraries still seem to have serious problems getting integrated in their parent organization on equal terms with other parts of that organization. The degree of integration of the library is thus the main topic of this thesis and the purpose is to examine how the interaction between librarians and scientists is formed and can be developed. That issue leads to concrete questions concerning what part librarians play in the scientists work and which factors influence the cooperation or lack of cooperation. We have chosen, for reasons of comparison, to make two case studies; one is a branch of a university library and the other is a library in a large pharmaceutical company.

European Union Politics ? en tidskrift och dess invisible college

Author Cocitation Analysis (ACA), multidimensional scaling (MDS) and Social Network Analysis (SNA), has been used to analyze and visualize the invisible college of the journal European Union Politics. The concept invisible college was first introduced in the fifteenth century, through the creation of the ?the Royal Society of London?, and it was reintroduced in the 1960:ies and the 1970:ies by scholars such as Price and Crane. It is said to have been interpreted in as many ways as there are authors who have used it. Here it has been used synonymously with the term citation network.

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