Trots att stress tidigt i livet kan leda till ohälsa i vuxenlivet finns det förhållandevis få studier av psykobiologiska aspekter av stress bland ungdomar i Sverige. Syftet med denna studie var att undersöka sambandet mellan självrapporterad stress (n=412) och salivkortisol (n=278) hos friska skolungdomar i årskurs 8 och 9 i två Stockholmsskolor. Vidare undersöktes könsskillnader och skillnader mellan årskurser i självrapporterad stress respektive salivkortisol. Data samlades in via ett självskattningsformulär som mäter generell stress samt genom salivprover tagna vid fem tillfällen under en dag. Resultaten visade på ett signifikant samband mellan självrapporterad stress och salivkortisol (r=0,29) vid en tidpunkt.

The Swedish alcohol market has for many years been in the hands of the government. The question of the monopoly, its being or not being, has for a long time engaged both Swedish citizens and politicians. Since joining the European Union it has also been on the European agenda, trying to adapt Sweden to the more liberal alcohol politic in Europe.The suppliers find themselves acting on a completely different market than a market based on free competition. The suppliers are faced with one retail channel to the stores which creates dependence and uneven power balance towards the retailer. In addition to this, their marketing activities are strictly limited due to the laws and claims.

The goal of our research is to give the general picture of the attitudes of immigrants to their own integration process into the Swedish society, focusing on the feeling of belonging, satisfaction with the social network, as well as confidence in the future. Moreover, in our study, we investigate a possible relation between the attitudes of the immigrants to the above-mentioned variables and their age and education. The research is based on a quantitative questionnaire investigation, which comprises all Sfi students at level D in the northeastern part of Skåne county. The research shows that the majority are open to the Swedish culture and traditions, keeping, at the same time, their own native traditions. Four out of five think that the Swedish language is important for integration.

The aim of this Bachelor?s thesis is to investigate the public librarian?s professional identity and its relation to the public library as an experience centre. The development of the library as an experience centre raises questions about how public librarians understand their professional identity, and about their motives for working with activities like workshops and qigong, activities that have no significant connection with the librarian?s traditional tasks. The data was collected via semi-structured interviews exploring the perspectives and points of view of four public librarians.

A quantitative survey of students in grades one in high school, where the aim is to find out what factors affected their upper secondary school. The survey is based on marketing, and looks to how to market a high school..

Svensk titel:  På återseende om 20 år?Hur hålls relationen mellan kund och företag vid liv på en sällanköpsmarknad?- en studie av HusmanHagbergs relationsmarknadsföringEngelsk titel:  Will we meet again in 20 years?How does the relationship between a customer and company survive on a ?rarely buying market?? ? a study of the relationship marketing of HusmanHagberg Författare:   Emma Anderberg och Maria ÖhmanFärdigställd:  2007Handledare:  Nazeem Seyed-MohamedAbstract:During recent years a focus on the development of good and long-term relationships with the customers has replaced the single transactions that which have been the goal when using traditional marketing methods. To succeed on a tough and competitive market it is important for companies to develop good and long-term relationship with their customers. Working with relationship marketing within the estate agent market is especially complicated in many ways. An estate agency is a service company and works as a middleman between a buyer and a seller and therefore has a complicated relationship to its costumers.

The purpose of this report is to create and develop a model that streamlines and helps the innovationprocess of an idea owner and also in the development of ideas.This model should be able to apply for workshops and in innovation advice or business devlopment. I used the qualitative method in my essay just to get a maximum clear data collection, where the seven respondents were included in the interviews. However, much of the information retrieved from the theory books and research/science articles, in order to answer the research/Sceince question in the best possible way.

The purpose of this thesis was to examine women's shelter representatives' views on domestic violence in same-sex relationships between women. The questions we posed were how women's shelter representatives relate to same-sex domestic violence, both from a theoretical and practical perspective, as well as if they are, or feel they should be, inclusive of women who are victims of same-sex domestic violence.We conducted a qualitative study, in which we interviewed eight women's shelter representatives. We then compared and linked our findings with previous research, including studies on the occurrence of same-sex violence, and ideas of similarity and differences between men's violence against women and same-sex domestic violence. We also linked our findings to theories on heteronormativity and structural theories surrounding same-sex domestic violence.We found that the competence and knowledge of women's shelter representatives varies greatly from individual to individual. Heteronormativity permeates the organisations to a great extent, from exclusive marketing and initial reception to a lack of interest regarding these issues.

Internet and information technology today has a rather obvious role in the activities of companies and organizations. All cash transactions within and between companies is digitized, communication within the company is done via e-mail, sales and marketing is done largely with marketing and ads on the Internet. This has resulted in economic benefits for companies and organizations, and facilitated the work for them. However, this has also led to new threats have emerged. Companies and organizations is well aware that there are numerous threats that comes with using the Internet and Information Technologies but exactly what those threats are for a mid-sized company in Sweden is not clarified anywhere.

Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebranschens detaljhandel syns detta tillvägagångssätt i form av kundklubbar, nyhetsutskick och den personliga interaktionen i butikerna.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

The aim of this study was to map the intellectual base at the Swedish School of Library and Information Science (SSLIS) at the University Collage of Borås, and to compare this intellectual base to the intellectual base of the research area Library and Information Science. This was done by analysing the citations in publications published, between the year of 2001 to the first quarter of 2006, by researchers at the institution, using the technique of author cocitation analysis. Cluster analysis and multidimensional scaling, statistical techniques that are traditional i the author cocitation analysis, formed an objective map of the intellectual base at the SSLIS. This map was then compared with three prior studies, that used the same technique to map the intellectual base of the research area. The result shows that the map of the intellectual base at the SSLIS consists of the specialities: user studies, library studies, culture/cultural policy, information retrieval, bibliometrics and information in organisations.

Vår uppsats utgår från det faktum att det har blivit svårare för företag att utmärka sig i det ökande bruset av marknadskommunikation. Konkurrensen om konsumenternas uppmärksamhet har tvingat marknadsförare och företag att använda sig av nya och annorlunda marknadsföringsmetoder för att nå ut med sina budskap. Samtidigt visar forskning att dagens reklamintensiva samhälle har medfört en ökande skepticism hos konsumenter när det gäller kommersiell påverkan och att konsumenters förtroende för företag generellt sett har försvagats. Frågan om marknadsföringsmetoder och kommersiell påverkan är ett känsloladdat ämne, eftersom fler metoder tenderar att inkräkta på konsumenternas integritet. Det har visat sig att konsumenter litar mer än någonsin på sina vänner och sin familj och allt mindre på reklambudskap när det gäller att bestämma vilka produkter och tjänster de ska köpa I USA har fler företag börjat använda sig av en marknadsföringsmetod som kallas Stealth Marketing för att skapa medvetenhet kring sina produkter/varumärken.

Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. Customers of today can afford luxury but trend indicates that originality, identity, and status are more important than factual needs. Products created and consumed at the same time within the service market are often very homogenous (similar).