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3266 Uppsatser om Marketing of services - Sida 64 av 218
Prismodeller för Facilities Management-tjänster
A study has been conducted on how organizations in Sweden administer costs of facilities management services internally. There are three main theoretical methods for administering costs. In the first method, costs are maintained on a central level; in the second method, costs are allocated and in the third method, internal transfer pricing is used. The aim of the study is to identify which methods are applied in practice, to evaluate whether the methods fulfill their intended purposes and to study the relationship between the methods used and the cost level of facilites management services. In practice, a large diversity of methods are used for facilities management costs.
Effect of TV displays on impulse purchase
En sammanfattning av uppsatsen på maximalt 8000 tecken..
Vem är bibliotekarien? En dammig bokmal eller en informationsexpert? en explorativ undersökning om olika gruppers bild av bibliotekarien.
The aim of this Masters thesis is to explore the image of the librarian from three groups: librarians, researchers and directors of staff from industrial companies. The purpose was also to study the image of the future librarian as the Swedish School of Library and Information Science at the University College of Borås introduces it. As my theoretical framework I used communication theories and marketing theories. I searched answers to the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the survey? - How do the librarians view themselves? - What is the image of the librarian among the researchers who use the services of the library? - What is the image of the librarian among the directors of staff from the industrial companies? - What is the image of the librarian given by an educational institution during the basic education? I contacted the participants and asked them to draw a picture of a librarian and write a short text about the picture.
Läkares användning av medicinska tidskrifter ? Är sjukhusbibliotekets bestånd en viktig källa?
The purpose of this study is to find out how and to what extent doctors use the hospital library?s collection of print and electronic medical journals. Major changes have the last years occurred in the journal collection. The journals are very costly and little is known about the user satisfaction with them. Therefore it?s important to examine how satisfied the users are with the collection and how they utilize it.
Marknadsföring på webbplatser för ungdomar. Hur bibliotekarier arbetar med bibliotekets webbplats för att nå ut till ungdomar
The aim of this study was about how librarians in Sweden work with their web page to reach young people between the ages of fifteen and nineteen. Most of the youths in Sweden today use Internet every day for several reasons, and the library should have an obvious place there as well. It shouldbe obvious because almost all youths uses Internet every day and therefore the library needs to be seen there as well to reach out to them. Earlier research has shown that librarians and youths think differently in this question. Youths think that the library web page is more important for the librarythan the librarians do.How do the librarians work with marketing for youths on the web page? Do their policy documents help them in their work?To study this area we have interviewed librarians from six quite large public libraries from different parts of thecountry.
Robin Hood och Hemtjänsten : En förstudie om Företagshälsovårdens arbete med arbetsmiljöfrågor inom hemtjänstbranschen
Occupational Health Service (OHS) has an important role in society. It is designed to prevent illness and strengthen the health of workers. OHS operations and development are currently being studied at the School of Technology and Health at the Royal Institute of Technology in Sweden. One of the industries studied is the home maker service. During the 2010s were such employees one of the most ill groups in Sweden.This master's thesis in occupational environment development and change management focus on examining the special knowledge an OHS and its clients in one home maker service need to strengthen the workers of the industry and find out how the interaction between OHS and home maker service works and how it could be evolved.A qualitative study was conducted in a Swedish city on the basis of an organizational perspective.
Gerillakriget : En kvalitativ studie om taget utrymme
Forskningsfråga: Vad karaktäriserar framgångsrik gerillamarknadsföring? Syfte: Syftet med denna uppsats är att tydliggöra de väsentliga inslagen i gerillamarknadsföring för att öka förståelsen för denna marknadsföringsmetod. Vi gör detta genom att analysera och klarlägga kärnan i gerillamarknadsföring, metodens olika inslag samt dess styrkor och svagheter. Vi kommer sedan att analysera den funktion gerillamarknadsföring kan ha i företags och organisationers samlade marknadsföring. Metod: Uppsatsen baseras på en kvalitativ studie som utgått från en deduktiv ansats med en induktiv karaktär. Den empiriska datainsamlingen gjordes främst utifrån semistrukturerade intervjuer med respondenter med spetskompetens inom det valda forskningsämnet. Slutsats: Vår studie visar att framgångsrik gerillamarknadsföring karaktäriseras av stor kreativitet, men att gerillaaktiviteten inte får ta över budskapet.
Skolsköterskors erfarenheter av elever med självskadebeteende
BACKGROUND: Mental disorders amongst students, has increased, and foremost amongst girls. One way to regulate their emotions, is by deliberate self-harm. Due to their profession, school nurses have the ability to detect self-harm amongst students, and can therefor give them a good professional support. AIM: The aim of this study is to describe the school nurse's experience of deliberate self-harm amongst students. METHOD: The study is based on thirteen interviews with school nurses, via e-mail.
Tjänsteorienterad arkitektur (SOA) för integration mot upphandlingssystem
Det finns många olika typer av affärssystem på marknaden och företagen har investerat i egna unika IT-lösningar, vilket har medfört att man har låst in sig i den egna tekniska plattformen genom bland annat punkt till punkt- implementationer. För att råda bot mot detta är det då önskvärt att olika system och applikationer ska kunna kommunicera med varandra genom att utbyta data på ett standardiserat sätt. För att uppnå dessa integrationsmål har en tjänsteorienterad arkitektur, Service Oriented Architecture (SOA) växt fram. Syftet med denna uppgift är att undersöka möjliga metoder för att utveckla en tjänstebaserad arkitektur för integration mot Avantra AB:s upphandlingssystem, Avantra Upphandling. Detta utifrån krav och direktiv som ställdes av Avantra samt de möjligheter och begränsningar som styrs av deras utvecklingsmiljö, -verktyg och -rutiner.
Kvalitetsarbete med värdeskapande i fokus : En kvalitativ studie av socialpsykiatriska boendet Pilbacken
There is a lack of research in the field of quality improvement efforts based on profound knowledge in social services. The current situation is therefore a significant knowledge gap in terms of studies of this type of systematic quality work and how it is applied in practice. This study therefore intends to describe Pilbackens quality work and further examine if the profound knowledge is consistent with quality work in microsystems by an analysis of Pilbackens work. The present study has been performed by a qualitative method and the material is collected through semi-structured interviews. In order to analyze the study?s result have profound knowledge and the model microsystems been used.
Saklighet, öppenhet och profilering : arbete med information och marknadsföring på Linköpings universitet
With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divided into an editorial staff and a department with emphasis on market issues. To strengthen the trademark of Linköping University one has chosen to mediate certain values representative for the university - an interdisciplinary and innovative approach and an entrepreneurial spirit.
Samverkan skola och socialtjänst: Lärares och socialsekreterares perspektiv och syn på samverkan med varandra
The purpose with the essay was to study the school and the social welfare personnel respectively along with their perspectives and views on their collaboration in the work with socially exposed children and how the collaboration was formed.To get answers to my questions, I interviewed three teachers and three social welfare secretaries. The questions and the analysis were divided into themes: the collaboration between school and social services now and in the future, development of collaboration, and facilitation and difficulties.When analysing the interviews I found a consensus in some questions. All interviewed agreed on the importance of collaboration for the welfare of the child through continuous meetings. The relationship and dialogue between school and social services was vital. Both teachers and social welfare secretaries found it essential not to be seen as a hidden authority.
Entreprenöriell marknadsföring : Hur marknadsförs småföretag startade av entreprenörer
Syfte: Syftet med denna uppsats är att beskriva och precisera innebörden av entreprenöriell marknadsföring sett ur småföretags perspektiv samt huruvida marknadsföringsmetoderna karaktäriseras av entre-prenören eller av den bransch som denne är verksam i. Metod: För att uppnå vårt syfte valde vi att genomföra en kvalitativ studie. Studien bestod av fem djupintervjuer med entreprenörer i Karls-krona. Vid intervjutillfället lade vi även fram ett case för att få en djupare insikt i hur entreprenörerna skulle agera i en given situa-tion. Detta för att de verkar i olika branscher.
Revision av gränsvärdena - En studie om hur svenska revisions- och redovisningsbyråer skulle påverkas av tillämpning av EU-direktivens maximala gränsvärden för revisionsundantag
Background: Currently Sweden has the possibility to like other EU countries raise the limits of statutory audit, but have chosen significantly lower limits. The reform was adopted in 2010 and only applies to smaller companies and there is great pressure for the limits to rise in future. This would enable Swedish companies to compete on equal terms in Europe. Aim: The aim of our study is to investigate the impact of the removal of the statutory audit for smaller companies from audit and accounting bureaus perspective and also the possible impact if the limits were to rise. Furthermore we want to explore how the supplies of other financial services have developed as a result of this.
Utvärdering av urbana ekosystemtjänster: Verktyg och certifieringssystem.
Denna rapport behandlar utvärdering av urbana ekosystemtjänster på stadsdelsnivå. Eftersom ökad urbanisering leder till ökad belastning på urbana ekosystem är det viktigt att både exploatering och etablering av grönområden sker på ett hållbart sätt där ekologiska, sociala och ekonomiska faktorer inkluderas. Detta kan delvis uppnås genom att villkor i verktyg och certifieringssystem inkluderar aspekter för urbana ekosystemtjänster. Det undersökts hur certifieringssystemen BREEAM Communities och CASBEE for Urban Development samt verktyget Grönytefaktormetoden behandlar sådana urbana ekosystemtjänster. Analysen utgår från en föreslagen kategorisering av urbana ekosystemtjänster.