Synen på internkommunikation i större organisationer
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Internal communicationLarge organizationMediumTransmissionSensemaking.InternkommunikationStörre organisationMediumTransmissionssynsättMenings-skapande synsätt
According to science internal communication is a complicated, yet very important, issue of organizations today. An organization with a successful internal communication shows better results both economically and in terms of coworker satisfaction. The two main theories on communication are sensemaking and transmission. After a century with a transmissionary point of view, researchers stress the importance of sensemaking internal communication.Main question of this thesis is ?Which of the two main theories is the most useful when anchoring important messages in large organizations??According to the results of this study, conducted by interviews, neither one is more useful than the other. The best way is to try to achieve a balance and combine the different points of view.