In today s society, services are becoming more and more important. They are however, partly because of their immaterial nature, separated from traditional merchandise, why the marketing and producing of them differs. Quality errors in a service are often difficult to discover before the service is brought to a customer, since the producing and consuming of it often takes place simultaneously. Quality errors in a service process are called service failures or in Swedish tjänstefel. Nevertheless, with an effective service recovery process, dissatisfied customers can be turned into satisfied ones.

Jag har i denna uppsats intresserat mig för historiebruk inom History Marketing. Uppsatsen har handlat om ICA och materialet har bestått av den historiska webbplatsen ICA-historien (www.ica-historien.se), skapad 2008 av Centrum för Näringslivshistoria på uppdrag av ICA. Frågeställningarna har handlat om hur människor inom ICA framställs, samt vilken typ av historiebruk man kan hitta i ett företag som ICA och hur detta skapas. Undersökningen har gjorts genom textanalys av det material som finns publicerat på webbplatsen. Teorin har kretsat kring att History Marketing fungerar dels genom att stärka självbilden av företaget, dels att det fungerar som en reklamstrategi.

The lions at Kolmårdens zoo are vaccinated against Feline Panleukopenivirus (FPV). In 1994 there was an outbreak among the lions at the zoo of FPV disease. A retrospective study has been made to measure the antibodytiters in vaccinated lions and lions that lived during the outbreak. An ImmunoPeroxidase Monolayer Assay (IPMA) was used to analyze the titers in the sera from the lions. Lions were divided into five groups. Group 1, 2 and 3 contained lions vaccinated one, two and three times respectively (a total of 40 animals). The lions of Group 4 were born in 2004 (six lioncubs) and were vaccinated according to different regimes and the changes in antibodytiters were followed as respose to vaccination during the spring 2005.

ABSTRACTBackground: On behalf of the Orthopedic clinic, Västerås, a study has been conducted with focus on comparing the results after conservative and surgical treatment due to complete achillestendon rupture.Aim: To compare results when testing the active and passive range of motion, calf muscle endurance, estimation of pain related to the achillestendon and self-efficacy to be physically active for individuals who have undergone conservative or surgical treatment after complete achillestendon rupture.Method: 14 individuals afflicted by complete achillestendon rupture in 2010 were recruited as a purposive sample. Examination were conducted of: Ankle range of motion with a goniometer, calf muscle endurance through a toe-raise test, estimation of pain intensity related to the achillestendon by VAS and self-efficacy to be physically active through ?Exercise self-efficacy scale?. P-value and the median were calculated.Result: The results of ankle range of motion and calf muscle endurance were based on the difference between the injured and the healthy side. When testing active plantarflexion the conservative group had a median of 4 ? and the surgical group had a median of 10 ?.

This master thesis investigates the user education. Christine Bruce has presented a theory of information literacy in her research which has resulted in seven different aspects of information literacy. In this study I wanted to investigate what aspects there were and what they looked like in a practical educational situation. The methods used for this study were observation and a questionnaire. I analysed the observations by using Bruces aspects of information literacy to group the observed activities into the different aspects.

Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally?We choosed retirees as our target group due to their vulnerable economic position in today?s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part.We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall.

The report is about efficiency of a current production group where there is no clear production flow and there are some buffers between the operations. The efficiency is done with the help of a tool that is calledWork process of flow production which is used by Atlas Copco CTO. The most obviously results are that the lead time drops from 25 hours to 425 minutes and that the balancing loss decreases from 85 % to 8 %. The report focus on decreasing transports, decreasing buffers, more reliability in lead time and quality. And a more stimulating labour content for the workers is another result..

The purpose of this thesis is to examine library users experience encountering exposed literature. Shops and stores expose the products they most of all want to sell, a kind of marketing strategy that influences our inclination to buy. By conducting a quantitative study, at two minor public libraries, and using theories from the marketing area this thesis intended to investigate the subject further. Eighty library visitors, between age 10 and XX filled out a questionnaire asking how the users experience or register exposed literature and what makes users borrow or not borrow exposed literature. The respondents find exposed literature helpful in directing them to new interesting suggestions of books they otherwise wouldn?t have borrowed.

The paper describes a study on reading aloud to a group of four women with mild or moderate dementia living in a nursing home. The purpose of the study was to examine what reactions the reading aloud creates and if the reactions are different if the literature is written in common Swedish or in easy-to-read Swedish. Original and easy-to-read version of the book "The Lady with the Camelias" by Alexandre Dumas was chosen for reading aloud. The study was conducted in two separate parts with four reading sessions in each part. All sessions were filmed with two cameras, one of them focusing the group and the other focusing one individual.

Despite the fast growing development of IP-telephony services, only a small number of people in Sweden use them. Of the total amount of fixed telephony subscriptions, maximally five percent are based on IP-technology. Through an exploratory study, the main purpose with this thesis is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that are requested by today?s customers in the future.

Despite the fast growing development of IP-telephony services, only a small number of people in Sweden use them. Of the total amount of fixed telephony subscriptions, maximally five percent are based on IP-technology. Through an exploratory study, the main purpose with this thesis is to identify factors that influence the use of IP-telephony on the consumer market, and the factors? internal relationships. The thesis also has two sub-purposes: firstly, chart the supply of IP-telephony services and secondly, discuss what IP-telephony services that are requested by today?s customers in the future.

We chose to study the groups for divorced children in Vellinge municipal because there was no evaluation made of these kinds of groups with the involved methods.Vellinge municipal has had groups for children to divorced parents since 2000. During this period of time the total numbers of children in these groups have expanded. As of now, there are two groups.Our goal with this study was to see which way the CAP, Children Are People, manual has been implemented in the every-day work in the group. Several studies have been made about CAP but not in the context of groups for divorced children. We have also examined results in other municipals that have implemented groups for divorced children into their social services.We have interviewed ten children and four social workers.

AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market.Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a state monopoly, to create a strong corporate brand?Purpose: The purpose of this paper is to, through a case study, analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff.Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative.