This study shows how city planners and politicians in Karlstad plans different parts of the city, what type of model/ city ideals they use when planning, and how it is expressed. The study was made using a qualitative method, were a discourse analysis was vital for the elected planning document and blog posts. Qualitative interviews were also made with five people with significant meaning, who hold different positions in the city planning of Karlstad. In the produced material, it appears that the city planners and politicians in Karlstad are planning for traditional city ideals as a foundation in the planning, with influence from new ideas as for example sustainable planning and economic growth. In some parts of the city a modern and rational planning remains.

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

Ett öppnande Det händer ibland att vi upptäcker platser som lyckas erövra en speciell plats i våra medvetanden. Det är platser som sätter tankar och känslor i rörelse, och som för en lång tid framåt väcker nyfikenhet och engagemang. För oss har det ofta handlat om övergivna platser. Miljöer som formats av människans hand, men som övergivits i takt med att samhället förändrats. I sin bortglömdhet väcker de en svårbeskriven sympati, nästan som den till en gammal vän i behov av kamratlig omtanke.

The purpose of this bachelor thesis is to examine the methods public libraries can use in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have interviewed librarians, carried out observations and examined documents in accordance to the triangulation method. Before one can begin marketing the libraries one ought to know of how marketing is done and the principles behind it, therefore we have given a simple explanation of marketing and marketing theory.

I dagens samhälle syns reklambudskap överallt men allt färre tar emot dessa budskap. För att försöka komma under den så kallade reklamgarden har fokus inom marknadsföring på senare tid skiftats mot innehållet i budskapen. Denna typ av marknadsföring kallas content marketing och det finns idag begränsad forskning inom området. Syftet med studien är att undersöka hur och varför reklambranschen påverkas och eventuellt förändras i och med content marketing som marknadsföringsmetod. Detta undersöks genom intervjuer med fyra personer som jobbar på contentbyråer.

This essay is a case study carried out at Flow Systems Ltd that foremost aims to treat the internal marketing at the company. The aim with the essay is to analyze and evaluate Flows internal marketing in connection with a process of change and how this reflects the external marketing in relation to customers.The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen since it is a good way of gathering more specific information regarding the informants preferences about the company. Among other things the results of the interviews showed internal marketing deficiencies, but that has not influenced the customers in a negative way. The conclusion was that the inferior internal marketing does not affect the cooperation and the communication between the company and its customers, however it has a big effect on the employees..

Social hållbarhet handlar om att skapa ett samhälle där alla människor kan leva sina vardagsliv utifrån sina egna behov. Det ska vara jämställt, tryggt och demokratiskt och finnas möjlighet för möten mellan människor. Samhällsstrukturen spelar en avgörande roll för hur våra vardagsliv ser ut och den fysiska planeringen har ett ansvar när det gäller att forma socialt hållbara miljöer. I arbetet analyseras begreppet social hållbarhet och hur planeraren kan arbeta med frågor som rör jämställdhet, medborgardeltagande, mötesplatser och trygghet. Olika metoder som ortsanalys och sociala konsekvensbeskrivningar beskrivs och ett exempel på hur en kommun kan arbeta med den sociala aspekten i planeringen ges, i det här fallet Karlshamn kommun. I den avslutande delen diskuteras utvecklingen av orten Asarum norr om Karlshamn, sett utifrån den fysiska planerarens roll och ett socialt hållbarhetsperspektiv. Arbetet vänder sig främst till de som studerar eller arbetar med samhällplanering av något slag, men kan även vara av intresse för kommuner eller den enskilde som vill veta mer om sociala aspekter inom fysisk planering..

Internal marketing has been proposed as a means of gaining competetive edge in a market where service quality is an important precursor to performance. Still, the practical application of internal marketing remains relatively limited, which is hypothesized to be partly attributable to a widespread lack of the required philosophy which facilitates the effective implementation of internal marketing. The concept of internal market orientation (IMO) has been proposed as an accurate representation of this philosophy. This thesis attemps to assess the relevance of an IMO in relation to the internal marketing activities of an organisation. The findings of the study imply that IMO related activities impacts the effectiveness of internal marketing and that it thus provides a valuable tool in the process of implementing internal marketing strategies..

This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research..

Mitt examensarbete går ut på att ge förslag till stadsomvandling av ett industriområde i centrala Malmö, även kallat Varvsstaden. Förslaget skall framförallt fungera som underlag och inspirationskälla till exploatering av området under förutsättning att industriföretagen flyttat ut. En inventering av området har gjorts, där de befintliga och planerade förutsättningarna studerats. Tyngdpunkterna i förslaget bygger på strukturen och kopplingarna mot omgivningen, men målet är också att skapa en funktionsblandad, integrerad och attraktiv stadsdel med ett varierat utbud av bostäder, verksamheter och service. En viktig aspekt i projekteringen av området är bevarandet av den äldre bebyggelsen inom området och hur man förhåller sig mellan gammalt och nytt. Även den frågan har jag utrett, dock i en mindre omfattning..

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

Background: The hotel market has become undiversified and the competition has increased rapidly. At the same time the environment aspects has been given higher priority and the trend continues to extend. A green marketing strategi has proven profitable if the company achieve a high credibility.Problem definition: What factors are important for hotel companies to attain long term business survival trough a green marketing strategy?Purpose: The purpose with this paper is to, trough a case study of Scandic Hotels analyze and find the relationship between trustworthy environmental work and internal factors.Method: This study is based on both qualitative and quantitative research methods. The qualitative data has been gathered through interviews with five different levels of personel, both management and employee, within the company.

Purpose: The purpose with this paper is to get a deeper understanding for prizes and awards as a marketing tool and phenomena. Further we want companies/organizations that use this should be able to make better decisions concerning marketing towards students. Maybe they will get better results on the basis of our investigations. Method: We used the qualitative method when we did the interview that was also non-standardized. The survey was quantitative, and the case study comprises both qualitative and quantitative method. Conclusion: Companies/organizations that arrange this type of competitions have to look over their marketing of the competition.

Examensarbetet belyser problematiken kring den offentliga konsten och hur den offentliga konsten bättre kan integreras i den kommunala planeringens beslutsprocess med hjälp utav en analys- och samarbetsmetod. Delar av analys- och samarbetsmetoden genomförs i fyra fallstudier i Eskilstuna och Uddevalla..

The continual challenge? A case study of sports clubs marketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.