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4118 Uppsatser om Marketing Communications Planning - Sida 43 av 275
Prim, Stadsförnyelse i Barcelona
This final project discusses renewal and upgrading of the area of Prim. It is
discussed how this industrial area can be an attractive neighborhood with a
varied range of services and commercial trade.
Prim is located 2km north-east of the center of Barcelona. The area boarders to
a deep railway valley that historically has separated Prim from its neighboring
districts. At present there is almost no housing, services or commercial trade
within the area and the industry is discontinued or the existing industrial
buildings are derelict. There is also a lack of green recreational areas.
Hur hushållas det med mark och vatten? en studie av tillämpningen av hushållningsbestämmelserna i 3 och 4 kap MB
The national spatial planning guidelines
and the subsequent legal regulation
in the Natural Resources Act and the
Environmental Code has been a part of
the Swedish planning system for almost
40 years. In the recent years, critics have
claimed that the regulations are outdated
and does not work the way it was intended.
This paper examines closer why it is
perceived that the regulations does not
work, with a focus on how the national
interests are managed in the municipal
planning. Why is the national interests
not applied in the municipal planning as
intended? Is the error in the system or in the
implementation of it?
The aim of this essay is to study the gap
between theory and practice by studying
how the land management provisions in
the Environmental Code is applied in five
selected municipalities. The aim is also to
find interesting issues for futher studies of
the topic.
De fyra Tna - checklista för bytespunkten
De flesta kommuner i Sverige arbetar idag på något sätt för att minska
biltrafiken. Så även Göteborgs stad som menar att ?biltrafiken ska minska till
förmån för resande med kollektivtrafik och cykel?.
Upp till hälften av restiden med kollektivtrafik tillbringas på bytespunkten,
ändå är det en plats som lätt glöms bort. Syftet med den här uppsatsen har
varit att undersöka vilka aspekter som påverkar bytespunktens attraktivitet
samt att genomföra en fallstudie på två bytespunkter i Göteborg.
I fallstudien har bytespunkterna Hjalmar
Brantingsplatsen och Marklandsgatan undersökts. Detta har gjorts med hjälp av
en checklista skapad efter den forskning och de teorier som nämns i uppsatsens
kunskaps- och forskningsöversikt.
Värdering av kundrelaterade immateriella tillgångar
For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.
1+1=3?: En studie om kundtidningars värde för varumärkesinnehavare
Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.
Utveckling av Gamla hamnen i Reykjavik
In Scandinavia today many old harbour areas are developed into residential and
commercial areas. For example are both Helsingborg city and Malmoe city in
south Sweden planning to restructure some of their harbour areas to accommodate
shops, schools, offices, residences et cetera. In Copenhagen in Denmark new
plans for Nordhavn is also underway. In almost every plan proposal to
redevelope an old harbour area the harbour activities are set a side to give
room for new development. In Reykjavik, however, this has not been the case.
Sveriges kommuner och kampen om kreativiteten: om Richard Floridas teori i svenska kommuner
Flera svenska kommuner använder sig av den amerikanska professorn Richard
Floridas teori om den kreativa klassen och ?creative cities? i sin
marknadsföring. Syftet med mitt kandidatarbete är att undersöka om svenska
kommuner är kreativa enligt Floridas teori. En jämförande fallstudie har gjorts
där tre kommuner som använder sig av Florida i sin marknadsföring har
undersökts. Kommunerna är Södertälje, Botkyrka och Ronneby.
Betydelsen av att välja En kvantitativ studie om olika distributionskanaler för enkätundersökningar
No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create opportunities in terms of communication. Many researchers of today undertake the challenge of studying the smartphone's role as a marketing channel, and the role of the channel is now undoubtedly central in marketing. However, as the importance of marketing communication increases and despite the fact that survey methods are exceedingly dependent on a channel to fulfill its purpose, namely carry out questionnaires, there has been surprisingly little attention to the study of the channel's role and importance when carrying out surveys. The main purpose of this paper is to investigate whether the choice of a communication channel affects the survey outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy.
Gender Mainstreaming - Kioskvältare eller dagslända?
The European Union's work on equal opportunities for women and men can be described historically in three eras; equal treatment, positive action and, most recently, the gender perspective. In accordance with the latter, gender mainstreaming is the latest method in dealing with these issues. Its aim is the implementation of the gender perspective in all policy processes and to challenge the male norm that permeates all decision making. EU:s work on equal opportunities, though, persists not only of gender mainstreaming but has a double approach also including special actions.This thesis bases its argumentation on discourse analysis of communications from the Commission regarding employment and social affairs. It argues that the two components of the double approach; gender mainstreaming and special actions, are incompatible and even becomes contra productive put together.
Producenternas möjligheter att kommunicera sitt varumärke
The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels.This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their specific knowledge about the subject in question..
Marknadskommunikation mot en bred målgrupp ? En studie av Gina Tricot
The companies of today compete about the consumers? attention. In a society where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at lower costs. It?s no longer an economical question to be able to wear the latest fashion trends, the availability of cheap fashion clothes is constantly increasing.
En studie om användandet av årsredovisningen i samband med marknadsföring
Our essay treats the use of the annual report when it comes to marketing. Today there are many different ways for companies to reach out with their different messages; the thing that caught our interest was if the annual report is such a way.The annual report is an external accounting report which task is to give information to interested parties of companies. The annual report can be used to examine if the company has followed and achieved their goals. In other words it?s an important source of information that can be found about a company, which different interested parties can take part of for analyze.
Sociala medier som kommunikationsverktyg : En fallstudie om hur sociala medier påverkar företagskulturen
Title: Social media as a communication tool - A case study on social media influencecorporate cultureLevel: Final assignment for Bachelor degree in Business and EconomicsAuthor: Jessika Klintsbacka & Oskar BergeSupervisor: Pär Vilhelmsson, Ernst Hollander & Maria Fregidou-MalamaDate: 2014-06-13Purpose of Study: The aim of this study is to inquire into Swedish companies internalcommunication, their approach to social media as an internal communications tool, and if itaffects the corporate culture.Method: The study is a multiple case study with a qualitative research design. The study'sinterview questions were designed by a operationalization of based on theory in the areas ofinternal communication, corporate culture and social media. The interviews took place inApril 2014. The interviews were recorded and then analyzed to bring out the similarities anddifferences between the companies.Results & Conclusion: The study shows that Swedish companies corporate cultures haveconnections with internal communication, and implementation of social media as acommunications tool. The study found that connections to companies with a comprehensiveone-way positive consider social media as alternative communication tool to strengthen theunity and community within the company.Suggestion for further research: One of the study's three companies is owner-led and thiscompany showed a high level of corporate culture.
Service branding : en studie av vad som präglar varumärken inom tjänsteföretag
Service branding is a subject that has been excluded from the traditional branding theory. Our main purpose with this paper is to distinguish what characterizes service branding. To do this, we have looked in to both service marketing theory as well as branding theory. We have also looked at the existing theory concerning service branding. Six qualitative interviews have been performed to explain what characterizes service branding.
Marknadsföring av akademiska bibliotek - en jämförande studie mellan Sverige och England
This thesis conducts a comparative study between two academiclibraries, one Swedish and one English, in order to analyse ifdifferent funding systems influence the marketing of theirservices. The theoretic foundation is built on relationshipmarketing, which emphasises the importance of creating andmaintaining relationships. A qualitative approach has been usedthrough the use of case studies, with semi-structured interviewsbeing held with library staff and managers in both countries. Inaddition to these interviews strategic plans have also beenanalysed. The result from the study shows that whilst there aresome differences between the two university libraries there arealso similarities, which indicates that it is not clear if differentfunding systems have an impact on the marketing of the services..