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4110 Uppsatser om Marketing Communications Planning - Sida 41 av 274

En jämförelse mellan att utföra en värdeflödesanalys av produktion respektive planering : Fallstudie på ABB ROBOTICS Västerås

Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.

Vem håller i taktpinnen i krisberedskapsarbetet? - En studie av risk- och sårbarhetsanalyserna i länsstyrelserna

Crisis management planning is a relatively new policy area in the European countries. It has materialized since the fall of the iron curtain and because of the increased interest to prevent wide-ranging national emergencies. In Sweden, the county administrative board has a key obligation to perform risk analysis guidelines. This assessment involves identifying crisis, planning response to the crisis and, if necessary, confronting and resolving the crisis in the geographic area of the region. The purpose of my thesis is to examine if there are any differences in crisis management planning between the county administrative boards? risk analysis guidelines.

Planarkitekters arbete för jämställdhet - "vad är det egentligen vi ska göra?"

Jämställdhet låter bra ? men vad är det egentligen vi planarkitekter ska göra? Det finns idag stor kunskap om jämställdhetsarbete och riktlinjer för hur detta arbete bör bedrivas. Samtidigt har inte implementeringen inom planeringsprofessionen utvecklats i någon större omfattning. Frågan är varför det inte har skett, samt hur planarkitekter kan integrera jämställdhetsaspekter i sitt arbete. Syftet med examensarbetet är att undersöka rekommendationer från experter och deras möjliga tillämpning. Rekommendationer om jämställdhetsarbete i arbetsprocessen från nulägesbeskrivning fram till ett färdigt planförslag undersöks.

Förutsättningar inför detaljplanearbetet - Hur påverkar detta processen?

The purpouse of this study is to find out how and if a Content Managment System (CMS) can benefit from applied User Experience Design (UX). A work project has been executed where a client wanted the students to create a user friendly CMS for adding content to a global hotel review site. A prototype of a CMS was created based on literature studies about UX and CMS. The prototype of the user friendly CMS was then tested through user tests and interviews with key users. After input from the key users the prototype was changed until the users were satisfied with it..

Kan vi planera för funktionsintegrering?

Syftet med arbetet är att undersöka hur vi idag i Sverige planerar för industrier och verksamheter i anslutning till bostäder, och på vilket sätt detta påverkar samhällsstrukturen. Arbetet syftar även till att åskådliggöra de regleringar och historiska händelser som lett fram till den modernismplanering vi idag ser. Rapporten avser även att ta upp olika tillvägagångssätt att närma sig funktionsintegreringen på och innehåller även ett exempel från Danmark där de försökt ta ett steg närmare blandstaden..

Att möta staden - en resupplevelse i rumsliga sekvenser

Som trafikant får man många gånger sitt första ? och kanske enda ? intryck av en stad vid förbifartens trafikplatser. Här återfinns ofta brytpunkter både för körmönster och stadsmönster. Vid trafikplatsen ändras förutsättningarna för bilisterna och deras upplevelse av trafikmiljön och här delar förbifarten stadsbygd från landsbygd. Detta arbete handlar om hur man kan förbättra intrycket av en stads entré genom fysiska gestaltningsåtgärder. Arbetet syftar till att skapa en metod för att tydliggöra färden till trafikplatsen och vidare in mot staden och göra den till en regisserad resa genom rum.

Simulering, ett alternativ inom produktionsplanering?

Typically, when Faurecia in Torsås are planning a new assembly line, one of the steps is to build a full-scale model of the line in card board, a form of mock-up planning. Faurecia has shown interest in finding an alternative methodology. The purpose was to explore the possibility of replacing today's cardboard based mock-up planning with models in a digital simulation environment.The purpose of the thesis has been to answer some of these complex questions; What are the benefits of using a simulation tool? In what way can we use it? If we choose to use a simulation tool, in what way does it affect our way of planning an assembly line? What are the advantages and disadvantages? Are there any economical and social aspects?Our results made us realize that a digital simulation tool does not replace the card board. On the other hand simulation could be used as a complement.

Ekoturism som underhållning : en analys av ekoturismens visuella gestaltning

Because of the mass tourism industry that exploits sensitive locations all over our planet a new kind of tourism came into focus in the 1980?s. This new form of tourism was named ecotourism, and as the name reveals ecotourism deals with low-impact travel. Today, all sorts of places can be gazed upon in a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential tourists.

Sociala verktyg på en digital marknadsplats : Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

Klimatanpassning av Ljungby stad mot översvämningar

Climate changing is a growing problem for many countries and communities over the world. The cities has a huge work to deal with in their reforcements of their cities to be resilient ones. This thesis makes an effort to investigate and illuminate some of the problem the cities has to solve related to flooding, hazards, erosions, rising sea levels and crotches. This thesis will help to find solutions that international and national efforts has produced and handed out to each other. A lot of communities are charing their excellent tools that works for them.

Bangårdområdet - Sundsvalls nya stadsdel

Det pågår ständigt förändringar i samhällsstrukturen som får effekter på många olika nivåer. Det har skett en övergång från jordbrukssamhälle till industrisamhälle och till kunskapssamhälle. Industriarbetarnas andel av befolkningen minskar till förmån för kunskaps- och servicebaserad verksamhet. Parallellt med denna utveckling har industrin lämnat efter sig stora landsarealer som är välförsedd med infrastruktur. På många platser runt om är det idag vanligt att mark i staden blir tillgänglig på grund av industrins strukturomvandlingar.

Marknadsföring som konkurrenskraft under julhandeln : En studie av köpcentrum i Stockholmsområdet

Shopping is one of the most important social activities today and the majority of all shopping takes place in Shopping Centres. The number of Shopping Centres has increased and it is important to attract visitors by using the right marketing strategy. Christmas is an extra important period because the turnover normally increases three times in December compared to a ?normal? month. The purpose of this study is to analyze the marketing of Shopping Centres during the Christmas period, and analyze how this marketing contributes to the visitors? choice of Shopping Centre. This is a positivistic study that combines a quantitative and a qualitative method.This study concludes that range of stores and distance are the most important factors when a visitor decides which Shopping Centre to visit. During Christmas it is important to create a Christmas feeling, preferably made by offering decorations and music.

Pionjärer inom Golfen : En Marknadsundersökning av Vreta Kloster Golfklubb

The purpose of this study was to conduct a market survey in order to form a marketing plan to enhance and communicate the image of Vreta Kloster Golf Club. To accomplish this, the authors conducted a situation analysis on the mentioned club. Data was collected through interviews as well as secondary sources. A qualitative content analysis was used to process the interviews. The secondary sources? credibility was scrutinized before their data was used.

Skola i Annedal

This project concerns a new lower and mid level compulsory school in the currently developing area of Annedal, northwest of central Stockholm. According to the given program, the school should hold 500 pupils and 100 pre-school children. As an addition to the given program, my suggustion holds a sports hall and a public library.In my project, my ambition has been to investigate how to create an inspiring and exiting place for kids to inhabit and, at the same time, create an activated, central place in a developing suburb. The latter has resulted in the two program-related additions, which purposes is to extend the hours during which the area is activated and to create additional incitements for visiting the building. Both additions are chosen based on lack of service in the area. Architectually, I've been inspired by the medieval castle which has been used as an inspirational resource for the parts of the school holding classrooms.

Metodval i projekteringsfasen : Bostadshus Ljusbojen 1

This major project in Building Engineering has its focus on inquiring into what methods has been used in the planning process of the residential buildingLjusbojen 1. This project has been conducted in cooperation with Kadesjös Ingenjörsbyrå AB, an engineering contractor firm which also acts as the property developer. Initially several different general methods for planning residential buildings have been presented. After the methods from the process of building Ljusbojen 1 has been analyzed compared to the general methods presented in part 1. This shows what the determining factors are during the planning process; factors such as cost, quality, time management, know-how and environmental issues.

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